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Become A Senior Marketing Communications Specialist

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Working As A Senior Marketing Communications Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $67,000

    Average Salary

What Does A Senior Marketing Communications Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Senior Marketing Communications Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Marketing Communications Specialist Career Paths

Senior Marketing Communications Specialist
Marketing Communications Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Communications Manager
Marketing Program Manager
6 Yearsyrs
Marketing Communications Manager Senior Manager Of Marketing Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Marketing Manager Marketing Director
Marketing Operations Director
8 Yearsyrs
Marketing Manager Sales And Marketing Manager Brand Manager
Brand Marketing Manager
6 Yearsyrs
Communications Manager Social Media Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Communications Manager Product Manager Product Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Communications Manager Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Project Manager Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Project Manager Development Manager Brand Manager
Head Of Marketing
5 Yearsyrs
Project Manager Senior Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Owner Owner And Founder Social Media Manager
Online Marketing Manager
5 Yearsyrs
Senior Manager Of Marketing Co-Founder Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
Marketing Manager/Project Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Marketing Manager/Project Manager Social Media Manager
Digital Marketing Strategist
5 Yearsyrs
Communications Project Manager Marketing Program Manager Brand Marketing Manager
Marketing Services Manager
6 Yearsyrs
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Do you work as a Senior Marketing Communications Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Top Careers Before Senior Marketing Communications Specialist
Top Careers After Senior Marketing Communications Specialist
Consultant 4.7%
Owner 3.5%

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How Would You Rate The Salary Of a Senior Marketing Communications Specialist?

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Top Skills for A Senior Marketing Communications Specialist

  1. Company Website
  2. Trade Shows
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Coordinated with five different vendors on marketing projects including four company websites.
  • Established strong relationships with key organizations that coordinate large trade shows and events nationally and international in the technology industry.
  • Identified and managed public relations opportunities, such as press releases and conferences, editorial publication, and community outreach programs.
  • Lead planning and implementation of new product launches globally, resulting in maximum visibility and audience response for new product offerings.
  • Led development of strategic media, advertising and marketing communications plans for five vertical markets for this process control manufacturer.

Senior Marketing Communications Specialist Demographics

Gender

Female

66.5%

Male

25.5%

Unknown

8.0%
Ethnicity

White

67.0%

Hispanic or Latino

12.4%

Black or African American

10.1%

Asian

7.1%

Unknown

3.3%
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Foreign Languages Spoken

Spanish

52.9%

Portuguese

5.9%

Indonesian

5.9%

German

5.9%

Dutch

5.9%

Malay

5.9%

French

5.9%

Mandarin

5.9%

Cantonese

5.9%
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Senior Marketing Communications Specialist Education

Schools

University of Phoenix

17.0%

Temple University

5.4%

University of St. Thomas (Minnesota)

5.4%

New York University

5.4%

Ohio State University

5.4%

Iowa State University

5.4%

Northwestern University

5.4%

University of Connecticut

4.5%

California State University - Fullerton

4.5%

DePaul University

4.5%

Michigan State University

4.5%

Northeastern University

4.5%

Northern Arizona University

3.6%

Southern Methodist University

3.6%

University of California - San Diego

3.6%

Webster University

3.6%

University of Wisconsin - Milwaukee

3.6%

Columbia University

3.6%

University of California - Irvine

3.6%

Roosevelt University

3.6%
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Majors

Marketing

23.7%

Business

16.3%

Communication

12.8%

Journalism

8.7%

English

7.8%

Management

4.1%

Public Relations

3.5%

Graphic Design

3.3%

Psychology

2.8%

Business Communications

2.6%

Advertising

2.2%

Political Science

2.0%

Writing

1.7%

Project Management

1.5%

Electrical Engineering

1.3%

Journalism And Mass Communications

1.3%

International Business

1.1%

Agricultural Public Services

1.1%

Fine Arts

1.1%

Education

1.1%
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Degrees

Bachelors

56.1%

Masters

29.2%

Other

5.9%

Certificate

5.2%

Associate

2.1%

Diploma

0.7%

Doctorate

0.5%

License

0.3%
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