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Working As a Senior Marketing Consultant

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $107,000

    Average Salary

What Does A Senior Marketing Consultant Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Marketing Consultant

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Marketing Consultant Career Paths

Senior Marketing Consultant
Marketing Director
Regional Marketing Director
7 Yearsyrs
Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Marketing Manager Marketing Director
Executive Director, Marketing
9 Yearsyrs
Marketing Manager Senior Manager Of Marketing Marketing Director
Director Of Consumer Marketing
10 Yearsyrs
Senior Manager Of Marketing
Senior Marketing Program Manager
9 Yearsyrs
Senior Manager Of Marketing Co-Founder Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Senior Consultant Product Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Senior Consultant Product Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Senior Consultant Senior Project Manager Senior Product Manager
Director Of Marketing And Product Management
9 Yearsyrs
Account Manager Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Account Manager Sales And Marketing Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Account Manager Account Director
Integrated Marketing Director
8 Yearsyrs
Sales Manager Team Manager Group Manager
Group Marketing Manager
8 Yearsyrs
Senior Account Executive Marketing Communications Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Communications Manager Marketing Manager/Project Manager Marketing Account Manager
Retail Marketing Manager
7 Yearsyrs
Senior Account Executive Marketing Communications Manager Brand Marketing Manager
Marketing Services Manager
6 Yearsyrs
Sales Manager Sales And Marketing Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
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Average Length of Employment
Marketing Manager 2.9 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Top Careers Before Senior Marketing Consultant
Consultant 3.0%
Manager 2.5%
Top Careers After Senior Marketing Consultant
Owner 4.3%
Director 3.8%
Consultant 3.2%
Manager 2.8%

Do you work as a Senior Marketing Consultant?

Average Yearly Salary
$107,000
Show Salaries
$78,000
Min 10%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$148,000
Max 90%
Best Paying Company
North Memorial Health
Highest Paying City
San Francisco, CA
Highest Paying State
California
Avg Experience Level
3.3 years
How much does a Senior Marketing Consultant make at top companies?
The national average salary for a Senior Marketing Consultant in the United States is $108,027 per year or $52 per hour. Those in the bottom 10 percent make under $78,000 a year, and the top 10 percent make over $148,000.

Real Senior Marketing Consultant Salaries

Job Title Company Location Start Date Salary
Marketing Operations Senior Consultant Dell USA L.P. Scottsdale, AZ Apr 13, 2015 $163,242
Senior Consultant Marketing Analytics The Ogilvy Group, LLC-Ogilvy & Mather New York, NY Nov 16, 2015 $150,000
Senior Consultant Marketing Analytics The Ogilvy Group, LLC-Ogilvy & Mather New York, NY Jan 12, 2015 $150,000
Senior Marketing Consultant The Ogilvy Group Inc.-Ogilvy & Mather Culver City, CA Jul 25, 2012 $135,000
Senior Marketing Consultant Ogilvy & Mather Worldwide, Inc. Culver City, CA Jul 23, 2012 $135,000
Marketing Operations SR. Consultant Dell USA LP Round Rock, TX Oct 02, 2013 $134,818
Marketing Operations SR. Consultant Dell Marketing L.P. Round Rock, TX Jan 22, 2014 $126,300
Marketing Operations SR. Consultant Dell Marketing L.P. Round Rock, TX Dec 18, 2013 $126,300
Senior Marketing Automation Consultant Blue Wolf Group, LLC New York, NY Mar 06, 2016 $121,000
Marketing Brand SR. Consultant Dell World Trade LP Round Rock, TX Oct 01, 2010 $120,000 -
$130,000
VP, Senior Marketing Information Consultant Bank of America Charlotte, NC Feb 24, 2015 $118,206
Senior Consultant, Marketing Analytics The Ogilvy Group Inc. San Francisco, CA May 18, 2010 $115,000
Senior Consultant-Marketing (LDP) Cellco Partnership Ridgefield, NJ Sep 02, 2015 $112,000
SR. Marketing Consultant Caterpillar, Inc. Rossville, IL Sep 01, 2010 $110,004
Senior Consultant, Marketing Analytics Ogilvyone LLC New York, NY Jun 27, 2011 $110,000
Senior Consultant, Marketing Analytics Ogilvyone LLC New York, NY Jun 17, 2013 $110,000
Senior Consultant, Marketing Analytics Ogilvyone, LLC New York, NY Apr 15, 2013 $110,000
Marketing Brand Senior Consultant Dell Marketing LP Round Rock, TX Nov 01, 2010 $108,376
Marketing Operations SR. Consultant Dell USA LP Santa Clara, CA Sep 30, 2011 $105,000
Senior Consultant, Marketing Strategy The Ogilvy Group Inc.-Ogilvyone Worldwide New York, NY May 23, 2011 $105,000
Senior Marketing Consultant E.I. Dupont de Nemours and Company, Inc. Wilmington, DE Sep 08, 2011 $103,938 -
$131,844
Senior Marketing Consultant II Metlife Group, Inc. New York, NY Apr 15, 2013 $99,700 -
$121,900
Marketing Planning Senior Consultant Dell USA LP Round Rock, TX Feb 19, 2010 $99,190
Senior Marketing Operations Consultant Knowledgebase Marketing, Inc. Chicago, IL Jan 02, 2014 $98,000
Senior Consultant, Marketing Analytics Ipsos MMA, Inc. New York, NY Jan 10, 2016 $95,000
Marketing Merchandising Senior Consultant Dell Marketing LP Round Rock, TX Sep 22, 2011 $95,000
Senior Consultant-Marketing Analytics The Ogilvy Group Inc.-Ogilvyone Worldwide San Jose, CA Oct 01, 2010 $91,000
Senior Consultant, Marketing Analytics Ogilvyone LLC New York, NY May 01, 2011 $90,000

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Top Skills for A Senior Marketing Consultant

  1. Communications Strategies
  2. Online
  3. Financial Advisor
You can check out examples of real life uses of top skills on resumes here:
  • Created and implemented corporate marketing and communications strategies for the private bank and institutional wealth management division.
  • Developed articles for weekly newsletter to promote marketing promotions and produced and published bi-monthly and quarterly industry-specific online client newsletters.
  • Analyzed branch offices current client data and individual financial advisor's book of business to identify and target Hispanic/Latin American clientele.
  • Conceptualized, designed, and implemented networking initiatives for Email Advertising Campaigns, Social Networking Strategies, and Viral Marketing Campaigns
  • Lead analyst for the new product development and ideation team, responsible for market opportunity identification and competitive landscape.

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Top 10 Best States for Senior Marketing Consultants

  1. California
  2. Colorado
  3. Washington
  4. New York
  5. Texas
  6. Virginia
  7. Idaho
  8. North Dakota
  9. Rhode Island
  10. Georgia
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  • (1,687 jobs)
  • (886 jobs)
  • (76 jobs)
  • (50 jobs)
  • (142 jobs)
  • (725 jobs)

Senior Marketing Consultant Demographics

Gender

Male

46.3%

Female

45.9%

Unknown

7.8%
Ethnicity

White

62.6%

Hispanic or Latino

14.5%

Black or African American

10.9%

Asian

8.7%

Unknown

3.3%
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Foreign Languages Spoken

Spanish

52.5%

French

8.2%

Portuguese

6.6%

Mandarin

4.9%

Italian

4.9%

Chinese

3.3%

German

3.3%

Japanese

3.3%

Cantonese

3.3%

Turkish

1.6%

Vietnamese

1.6%

Carrier

1.6%

Armenian

1.6%

Korean

1.6%

Arabic

1.6%
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Senior Marketing Consultant Education

Schools

University of Phoenix

11.7%

University of Texas at Austin

8.8%

New York University

7.6%

University of North Texas

5.3%

Northwestern University

5.3%

DePaul University

5.3%

Pennsylvania State University

4.7%

Florida State University

4.7%

Harvard University

4.7%

University of Washington

4.1%

University of Maryland - College Park

4.1%

Simmons College

4.1%

San Jose State University

4.1%

University of Wisconsin - Milwaukee

4.1%

Boston University

4.1%

Syracuse University

3.5%

University of South Florida

3.5%

University of Texas at Arlington

3.5%

Santa Clara University

3.5%

University of California - Berkeley

3.5%
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Majors

Business

27.5%

Marketing

22.9%

Communication

9.3%

Management

6.1%

Journalism

3.4%

Psychology

3.3%

Finance

3.1%

Public Relations

3.1%

English

2.8%

Advertising

2.6%

Political Science

2.4%

Economics

2.1%

Computer Science

1.9%

Education

1.9%

Graphic Design

1.6%

International Business

1.3%

Project Management

1.3%

History

1.3%

Liberal Arts

1.1%

Business Communications

1.0%
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Degrees

Bachelors

50.3%

Masters

28.2%

Other

13.1%

Certificate

3.2%

Associate

3.1%

Doctorate

1.4%

Diploma

0.5%

License

0.2%
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Updated May 19, 2020