How to hire a senior marketing consultant

How to hire a senior marketing consultant, step by step

Here's a step-by-step senior marketing consultant hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a senior marketing consultant job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new senior marketing consultant
• Step 8: Go through the hiring process checklist

What does a senior marketing consultant do?

Post a senior marketing consultant job for free, promote it for a fee

Post free

1. Identify your hiring needs

   Before you post your senior marketing consultant job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a senior marketing consultant for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A senior marketing consultant's background is also an important factor in determining whether they'll be a good fit for the position. For example, senior marketing consultants from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of senior marketing consultants and their corresponding salaries.

   Type of Senior Marketing Consultant	Description	Hourly rate
   Senior Marketing Consultant	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$35-66
   Consultant/Marketing Director	A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence... Show more	$37-76
   Marketing Supervisor	Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines... Show more	$21-43

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • CRM
   • Marketing Analytics
   • Content Marketing
   • Customer Satisfaction
   • ROI
   • Client Relationships
   • B2C
   • Sales Support
   • C-Level
   • Salesforce
   • Email Marketing
   • PowerPoint
   • Marketing Campaigns

   Check all skills

   Responsibilities:

   • Lead digital analysis and recommendations to optimize response of all digital assets (CRM, web, mobile).
   • Manage relationship with internal SEO Experts/Linking Experts/Consultant team.
   • Track and manage ongoing sales activities and relationship information in Salesforce.com
   • Communicate insights and recommendations in a creative, engaging, and digestible manner for clients and stakeholders using PowerPoint.
   • Direct all Internet relate marketing including web page, blogs, online store, Facebook, SEO, and PPC.
   • Collect and organize customer information within CRM database.

   More senior marketing consultant duties

3. Make a budget

   Including a salary range in your senior marketing consultant job description is one of the best ways to attract top talent. A senior marketing consultant can vary based on:

   • Location. For example, senior marketing consultants' average salary in oklahoma is 39% less than in california.
   • Seniority. Entry-level senior marketing consultants 47% less than senior-level senior marketing consultants.
   • Certifications. A senior marketing consultant with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a senior marketing consultant's salary.

   Average senior marketing consultant salary

   $101,701yearly

   $48.89 hourly rate

   ---

   Entry-level senior marketing consultant salary

   $74,000 yearly salary

   Updated December 16, 2025

   Average senior marketing consultant salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$135,555	$65
   2	Washington	$121,513	$58
   3	Texas	$107,258	$52
   4	New York	$102,014	$49
   5	Oregon	$100,610	$48
   6	Illinois	$100,149	$48
   7	North Carolina	$97,401	$47
   8	Minnesota	$94,011	$45
   9	Virginia	$93,779	$45
   10	Massachusetts	$93,374	$45
   11	Arizona	$93,034	$45
   12	Pennsylvania	$92,936	$45
   13	Georgia	$92,836	$45
   14	Ohio	$92,344	$44
   15	Colorado	$89,865	$43
   16	Maryland	$88,947	$43
   17	Montana	$87,601	$42
   18	Michigan	$87,379	$42
   19	Connecticut	$87,259	$42
   20	Mississippi	$86,905	$42

   Average senior marketing consultant salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Dell	$125,779	$60.47
   2	Capgemini	$122,447	$58.87	71
   3	Ernst & Young	$114,572	$55.08	1,116
   4	Avanade	$111,918	$53.81
   5	ONE Gas	$111,488	$53.60
   6	The Travelers Companies	$111,083	$53.41	12
   7	Deloitte	$107,865	$51.86	2,496
   8	Verizon Services Corp.	$104,318	$50.15
   9	Strategic Staffing Solutions	$102,997	$49.52
   10	LPL Financial	$101,965	$49.02	44
   11	Randstad North America, Inc.	$100,826	$48.47	28
   12	Grandbridge Real Estate Capital	$100,614	$48.37	16
   13	Analytics Quotient	$100,164	$48.16
   14	EMC	$99,072	$47.63
   15	Loup Logistics	$98,288	$47.25
   16	Lenati	$97,830	$47.03
   17	Sun Life	$97,660	$46.95	10
   18	GfK Custom Research	$97,660	$46.95
   19	The Independent Traveler	$97,655	$46.95	4
   20	Kaiser Permanente	$95,941	$46.13	8

4. Writing a senior marketing consultant job description

   A good senior marketing consultant job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a senior marketing consultant job description:

   Senior marketing consultant job description example

   At Merkle, we embrace new ways of connecting with consumers-harnessing creativity, strategy, and technology to craft data-driven, creatively led, and customer-centric experiences that resonate at the point of greatest impact. A 17-year Salesforce Marketing Cloud Partner and the only three-time Marketing Cloud Partner of the Year, Merkle's full-service team is versed in all Marketing Cloud technologies, including Journey Builder, Social Studio, Ad Studio, Interaction Studio, and Datorama.
   
   We are looking for a Senior Marketing Cloud Solutions Consultant to support implementation of Salesforce Marketing Cloud (SFMC) projects. You will report to the Manager of SFMC Solution Consultants. You will focus on enterprise-level SFMC implementations, automations and journeys that support omni-channel strategy. To do this, we ask that you have knowledge of Salesforce Marketing Cloud, have experience defining and documenting business processes and system requirements for marketing automation clients, have project management skills and ensure successful implementation of projects.
   
   Considered the best job in the company by those who enjoy solving challenging, complex problems and leveraging all tenants at Merkle to do so. Merkle works with a wide variety of clients, platforms, solutions and software. A Marketing Cloud Solutions Consultant here will never be bored. Our highly entrepreneurial, collaborative, and dynamic environment is the perfect place for smart, motivated people to make an impact. With great benefits and a dedication to work-life balance, we are also a great place to work.
   Responsibilities
   
   Analyze client data structures to determine initial data architecture for new Salesforce Marketing Cloud accounts in addition to email related subscription information and event information (i.e. new subscription, abandoned cart).
   
   Play a major role in the design and implementation of all functionality within Salesforce Marketing Cloud including, but not limited to: Email Studio, Automation Studio, Journey Builder, MobileConnect, MobilePush, and Predictive Intelligence.
   
   Gather, analyze, translate and document detailed business/functional/user requirements.
   
   Work with stakeholders and conduct user interviews to assist in building strategies.
   
   Create technical documentation and user requirements/project documentation.
   
   Coordinate with PM to manage the implementation of assigned system projects.
   
   Effectively communicate technical issues in non-technical terms to internal and external stakeholders.
   
   Monitor system implementation and user satisfaction. Responsible for issue awareness and resolution.
   
   Assist in application configurations, integration and acceptance testing.
   
   Perform gap analysis to determine impacts of the future state requirements on current systems.
   
   Effective management of project scope through accurate documentation of requirements.
   
   Identify process improvement opportunities.
   
   Coordinate with development to estimate enhancements for existing client email programs.
   
   Provide functional solution deployment support during implementation and post-implementation phases of projects

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right senior marketing consultant for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your senior marketing consultant job on Zippia to find and recruit senior marketing consultant candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with senior marketing consultant candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new senior marketing consultant

   Once you've decided on a perfect senior marketing consultant candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   Once that's done, you can draft an onboarding schedule for the new senior marketing consultant. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a senior marketing consultant?