Senior marketing consultant job description
Updated March 14, 2024
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Example senior marketing consultant requirements on a job description
Senior marketing consultant requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in senior marketing consultant job postings.
Sample senior marketing consultant requirements
- Bachelor's degree in business, marketing, or related field
- Minimum 5 years of experience in a senior marketing role
- Knowledge of digital marketing best practices
- Proficient in Excel and other Microsoft Office applications
- Excellent communication and interpersonal skills
Sample required senior marketing consultant soft skills
- Ability to multi-task and prioritize workload
- Strong problem-solving and analytical skills
- Excellent organizational and project management skills
- Ability to work independently and as part of a team
- Creative thinking and innovative problem-solving
Senior marketing consultant job description example 1
Merkle senior marketing consultant job description
At Merkle, we embrace new ways of connecting with consumers-harnessing creativity, strategy, and technology to craft data-driven, creatively led, and customer-centric experiences that resonate at the point of greatest impact. A 17-year Salesforce Marketing Cloud Partner and the only three-time Marketing Cloud Partner of the Year, Merkle's full-service team is versed in all Marketing Cloud technologies, including Journey Builder, Social Studio, Ad Studio, Interaction Studio, and Datorama.
We are looking for a Senior Marketing Cloud Solutions Consultant to support implementation of Salesforce Marketing Cloud (SFMC) projects. You will report to the Manager of SFMC Solution Consultants. You will focus on enterprise-level SFMC implementations, automations and journeys that support omni-channel strategy. To do this, we ask that you have knowledge of Salesforce Marketing Cloud, have experience defining and documenting business processes and system requirements for marketing automation clients, have project management skills and ensure successful implementation of projects.
Considered the best job in the company by those who enjoy solving challenging, complex problems and leveraging all tenants at Merkle to do so. Merkle works with a wide variety of clients, platforms, solutions and software. A Marketing Cloud Solutions Consultant here will never be bored. Our highly entrepreneurial, collaborative, and dynamic environment is the perfect place for smart, motivated people to make an impact. With great benefits and a dedication to work-life balance, we are also a great place to work.
Responsibilities
Analyze client data structures to determine initial data architecture for new Salesforce Marketing Cloud accounts in addition to email related subscription information and event information (i.e. new subscription, abandoned cart).
Play a major role in the design and implementation of all functionality within Salesforce Marketing Cloud including, but not limited to: Email Studio, Automation Studio, Journey Builder, MobileConnect, MobilePush, and Predictive Intelligence.
Gather, analyze, translate and document detailed business/functional/user requirements.
Work with stakeholders and conduct user interviews to assist in building strategies.
Create technical documentation and user requirements/project documentation.
Coordinate with PM to manage the implementation of assigned system projects.
Effectively communicate technical issues in non-technical terms to internal and external stakeholders.
Monitor system implementation and user satisfaction. Responsible for issue awareness and resolution.
Assist in application configurations, integration and acceptance testing.
Perform gap analysis to determine impacts of the future state requirements on current systems.
Effective management of project scope through accurate documentation of requirements.
Identify process improvement opportunities.
Coordinate with development to estimate enhancements for existing client email programs.
Provide functional solution deployment support during implementation and post-implementation phases of projects
We are looking for a Senior Marketing Cloud Solutions Consultant to support implementation of Salesforce Marketing Cloud (SFMC) projects. You will report to the Manager of SFMC Solution Consultants. You will focus on enterprise-level SFMC implementations, automations and journeys that support omni-channel strategy. To do this, we ask that you have knowledge of Salesforce Marketing Cloud, have experience defining and documenting business processes and system requirements for marketing automation clients, have project management skills and ensure successful implementation of projects.
Considered the best job in the company by those who enjoy solving challenging, complex problems and leveraging all tenants at Merkle to do so. Merkle works with a wide variety of clients, platforms, solutions and software. A Marketing Cloud Solutions Consultant here will never be bored. Our highly entrepreneurial, collaborative, and dynamic environment is the perfect place for smart, motivated people to make an impact. With great benefits and a dedication to work-life balance, we are also a great place to work.
Responsibilities
Analyze client data structures to determine initial data architecture for new Salesforce Marketing Cloud accounts in addition to email related subscription information and event information (i.e. new subscription, abandoned cart).
Play a major role in the design and implementation of all functionality within Salesforce Marketing Cloud including, but not limited to: Email Studio, Automation Studio, Journey Builder, MobileConnect, MobilePush, and Predictive Intelligence.
Gather, analyze, translate and document detailed business/functional/user requirements.
Work with stakeholders and conduct user interviews to assist in building strategies.
Create technical documentation and user requirements/project documentation.
Coordinate with PM to manage the implementation of assigned system projects.
Effectively communicate technical issues in non-technical terms to internal and external stakeholders.
Monitor system implementation and user satisfaction. Responsible for issue awareness and resolution.
Assist in application configurations, integration and acceptance testing.
Perform gap analysis to determine impacts of the future state requirements on current systems.
Effective management of project scope through accurate documentation of requirements.
Identify process improvement opportunities.
Coordinate with development to estimate enhancements for existing client email programs.
Provide functional solution deployment support during implementation and post-implementation phases of projects
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Senior marketing consultant job description example 2
Unum senior marketing consultant job description
Unum is a company of people serving people. As one of the world's leading employee benefits providers and a Fortune 500 company, Unum's financial protection benefits help protect more than 36 million working people and their families from the financial impact of illness or injury.
Unum's two distinct, but similarly focused US businesses - Unum US and Colonial Life - are each a market leader in making disability, life, accident, critical illness, dental, and vision insurance accessible in the workplace.
Headquartered in Chattanooga, Tennessee, Unum also has significant US operations in Portland, Maine and Baton Rouge, Louisiana - and over 35 field offices nationwide. Colonial Life is headquartered in Columbia, South Carolina with over 40 field offices nationwide.
**General Summary:**
This position is responsible for managing content development in support of performance marketing initiatives, with a focus on a single brand and it's web properties (Colonial Life). This includes planning content that aligns to business initiatives and message strategy, working with creative resources to produce it and coordinating with digital marketing and field teams to ensure successful delivery.
**Principal Responsibilities and Duties**
+ Plan and produce content to support performance marketing initiatives, aligned to business goals, audiences, and message strategy
+ Understand the customer journey and heavily align content to the audience perspective, pain points and characteristics identified by research partners
+ Engage and align to internal stakeholders (including sales) to develop core content assets that are ideal for both audience engagement and successful lead generation outcomes
+ Work with digital marketing teams to optimize campaign messaging and report on content engagement, interactions, and consumption
+ Identify trends, insights and best practices for new content development and formats.
+ Help manage testing of content and messaging (including calls-to-action)
+ Works closely with writers and videographers to build out new and updated materials for demand generation
+ Work with other team members to help distribute core content including podcasts, videos, and other mediums
+ Work closely with thought leaders in the organization to leverage for content and social media opportunities.
+ Support engagement with external influencers and thought leaders.
+ Collaborate with UI/UX designers, product managers, business analysts, and developers to identify and solve business needs
+ Perform primary writing duties when needed on key projects
+ May perform other duties as assigned
**Job Specifications**
+ 4-year college degree required with at least 4 years of Marketing experience with an emphasis on content marketing, social media and demand generation
+ A high degree of initiative, creativity and problem-solving skills will be expected
+ Strong understanding of media, marketing-sales funnel metrics, and how they can be analyzed
+ Experience in producing content at scale for mass delivery and channel distribution
+ Experience in WebCMS, marketing automation and other marketing technologies
+ Ability to leverage analytics and data to inform content creation such as search
+ Proficient in Salesforce and Marketing automation platforms (Salesforce and Sitecore a plus)
+ Proficiency in Excel and PowerPoint
+ Strong interpersonal skills, ability to work with and manage cross functional teams
Our company is built on helping individuals and families, and this starts with our employees. We want employees to maintain a positive balance, which is why we provide access to the benefits and resources they need to invest in themselves. From our onsite fitness facilities and generous paid time off to employee professional development programs, we are committed to helping employees live and work their best - both inside and outside the office.
Unum is an equal opportunity employer, considering all qualified applicants and employees for hiring, placement, and advancement, without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status.
Company:
Unum
Unum's two distinct, but similarly focused US businesses - Unum US and Colonial Life - are each a market leader in making disability, life, accident, critical illness, dental, and vision insurance accessible in the workplace.
Headquartered in Chattanooga, Tennessee, Unum also has significant US operations in Portland, Maine and Baton Rouge, Louisiana - and over 35 field offices nationwide. Colonial Life is headquartered in Columbia, South Carolina with over 40 field offices nationwide.
**General Summary:**
This position is responsible for managing content development in support of performance marketing initiatives, with a focus on a single brand and it's web properties (Colonial Life). This includes planning content that aligns to business initiatives and message strategy, working with creative resources to produce it and coordinating with digital marketing and field teams to ensure successful delivery.
**Principal Responsibilities and Duties**
+ Plan and produce content to support performance marketing initiatives, aligned to business goals, audiences, and message strategy
+ Understand the customer journey and heavily align content to the audience perspective, pain points and characteristics identified by research partners
+ Engage and align to internal stakeholders (including sales) to develop core content assets that are ideal for both audience engagement and successful lead generation outcomes
+ Work with digital marketing teams to optimize campaign messaging and report on content engagement, interactions, and consumption
+ Identify trends, insights and best practices for new content development and formats.
+ Help manage testing of content and messaging (including calls-to-action)
+ Works closely with writers and videographers to build out new and updated materials for demand generation
+ Work with other team members to help distribute core content including podcasts, videos, and other mediums
+ Work closely with thought leaders in the organization to leverage for content and social media opportunities.
+ Support engagement with external influencers and thought leaders.
+ Collaborate with UI/UX designers, product managers, business analysts, and developers to identify and solve business needs
+ Perform primary writing duties when needed on key projects
+ May perform other duties as assigned
**Job Specifications**
+ 4-year college degree required with at least 4 years of Marketing experience with an emphasis on content marketing, social media and demand generation
+ A high degree of initiative, creativity and problem-solving skills will be expected
+ Strong understanding of media, marketing-sales funnel metrics, and how they can be analyzed
+ Experience in producing content at scale for mass delivery and channel distribution
+ Experience in WebCMS, marketing automation and other marketing technologies
+ Ability to leverage analytics and data to inform content creation such as search
+ Proficient in Salesforce and Marketing automation platforms (Salesforce and Sitecore a plus)
+ Proficiency in Excel and PowerPoint
+ Strong interpersonal skills, ability to work with and manage cross functional teams
Our company is built on helping individuals and families, and this starts with our employees. We want employees to maintain a positive balance, which is why we provide access to the benefits and resources they need to invest in themselves. From our onsite fitness facilities and generous paid time off to employee professional development programs, we are committed to helping employees live and work their best - both inside and outside the office.
Unum is an equal opportunity employer, considering all qualified applicants and employees for hiring, placement, and advancement, without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status.
Company:
Unum
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Senior marketing consultant job description example 3
Wells Fargo senior marketing consultant job description
**About this role:**
Wells Fargo is seeking a Senior Lead Analytics Consultant to support Personal Lending Marketing teams. In this role you will use a combination of strategic and technical analytic expertise to perform marketing campaign analysis and provide critical i nsights to various strategic questions including but not limited to customer profiling, customer segmentation, profitability, acquisition, retention, engagement, attrition, and customer lifetime value analytics. Insights provided will play a key role in driving business decisions.
**In this role, you will:**
+ Formulate and answer strategic questions using rigorous analytics while developing a clear, simple, and compelling story to influence marketing managers/senior management and gain buy-in.
+ Apply advanced analytical techniques to solve strategic business problems.
+ Utilize knowledge of the business, customers, and products to synthesize results and 'form a story'.
+ Prepare and deliver thoughtful and impactful presentations to business partners that will drive future strategies.
+ Document the requirements and scope for analytics projects and build a project plan to deliver them independently.
+ Work closely with the Personal Lending Marketing teams to support the various strategic initiatives.
+ Identify and develop the right set of metrics, analytics methodology, and report/presentation to communicate actionable insights.
+ Assist in the creation of scorecards and dashboards for supporting various business users within PL Marketing.
+ Proactively manage issues and project risks.
+ Bring a consulting, solution, and servicing mindset to our business partners.
W ells Fargo only considers candidates who are presently authorized to work for any employer in the United States and who do not require work visa sponsorship from Wells Fargo now or in the future in order to retain their authorization to work in the United States.
**Due to a city-wide mandate in New York City, all individuals who perform in-person work or interact with the public during business must be fully vaccinated against COVID-19 or qualify for an approved accommodation to be exempt from being fully vaccinated. Currently, this position falls under the scope of this mandate. **
NY - New York City Pay Range: $ 115,900 - 206,100
**Required Qualifications, US:**
+ 7+ years of Analytics and Reporting, Financial Modeling, Statistics, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
**Desired Qualifications:**
+ Experience analyzing marketing campaigns, applying statistical significance testing, creating campaign forecasts, and making recommendations for future campaigns
+ Knowledge of campaign experimental test design, champion/challenger strategies, and customer segmentation
+ Advanced knowledge and understanding in working with SAS or SQL or other data management, reporting, and query tools
+ Consultative experience with the ability to identify and understand the problem, design a solution, gain buy-in and consensus on the approach, gather necessary resources to complete the assignment, and communicate results in a timely way to our partners and peer groups
+ Excellent verbal, written, and interpersonal communication skills
+ Strong analytical skills with high attention to detail and accuracy and the ability to pull and synthesize information and data, from multiple sources, to create a robust analysis including actionable recommendations
+ Ability to work effectively in a team environment and across all organizational levels, where flexibility, collaboration, and adaptability are important
+ Ability to work effectively in structured but flexible, adaptable and changing environment
+ Ability to execute in a fast paced, high demand, environment while balancing multiple priorities
+ Experience in banking or finance
+ Working knowledge of Wells Fargo databases including but not limited to BMG, CAP, EIW, FDR, SHAW, ACAPS, and Hemisphere
**Locations:** This role offers the flexibility to work from home two days a week and requires the ability to work from one of the posted locations three days a week. We are not considering locations outside of the posted markets at this time.
+ 800 Walnut St. - Des Moines, IA
+ 401 S Tryon St. - Charlotte, NC
+ 150 E 42nd St. - New York, NY
**Pay Range**
$96,600.00 - $171,800.00 Annual
**Benefits**
+ Information about Wells Fargo's employee benefits
**We Value Diversity**
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
**Company:** WELLS FARGO BANK
**Req Number:** R-209301-2
**Updated:** Thu Oct 06 02:01:38 UTC 2022
**Location:** Des Moines,Iowa
Wells Fargo is seeking a Senior Lead Analytics Consultant to support Personal Lending Marketing teams. In this role you will use a combination of strategic and technical analytic expertise to perform marketing campaign analysis and provide critical i nsights to various strategic questions including but not limited to customer profiling, customer segmentation, profitability, acquisition, retention, engagement, attrition, and customer lifetime value analytics. Insights provided will play a key role in driving business decisions.
**In this role, you will:**
+ Formulate and answer strategic questions using rigorous analytics while developing a clear, simple, and compelling story to influence marketing managers/senior management and gain buy-in.
+ Apply advanced analytical techniques to solve strategic business problems.
+ Utilize knowledge of the business, customers, and products to synthesize results and 'form a story'.
+ Prepare and deliver thoughtful and impactful presentations to business partners that will drive future strategies.
+ Document the requirements and scope for analytics projects and build a project plan to deliver them independently.
+ Work closely with the Personal Lending Marketing teams to support the various strategic initiatives.
+ Identify and develop the right set of metrics, analytics methodology, and report/presentation to communicate actionable insights.
+ Assist in the creation of scorecards and dashboards for supporting various business users within PL Marketing.
+ Proactively manage issues and project risks.
+ Bring a consulting, solution, and servicing mindset to our business partners.
W ells Fargo only considers candidates who are presently authorized to work for any employer in the United States and who do not require work visa sponsorship from Wells Fargo now or in the future in order to retain their authorization to work in the United States.
**Due to a city-wide mandate in New York City, all individuals who perform in-person work or interact with the public during business must be fully vaccinated against COVID-19 or qualify for an approved accommodation to be exempt from being fully vaccinated. Currently, this position falls under the scope of this mandate. **
NY - New York City Pay Range: $ 115,900 - 206,100
**Required Qualifications, US:**
+ 7+ years of Analytics and Reporting, Financial Modeling, Statistics, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
**Desired Qualifications:**
+ Experience analyzing marketing campaigns, applying statistical significance testing, creating campaign forecasts, and making recommendations for future campaigns
+ Knowledge of campaign experimental test design, champion/challenger strategies, and customer segmentation
+ Advanced knowledge and understanding in working with SAS or SQL or other data management, reporting, and query tools
+ Consultative experience with the ability to identify and understand the problem, design a solution, gain buy-in and consensus on the approach, gather necessary resources to complete the assignment, and communicate results in a timely way to our partners and peer groups
+ Excellent verbal, written, and interpersonal communication skills
+ Strong analytical skills with high attention to detail and accuracy and the ability to pull and synthesize information and data, from multiple sources, to create a robust analysis including actionable recommendations
+ Ability to work effectively in a team environment and across all organizational levels, where flexibility, collaboration, and adaptability are important
+ Ability to work effectively in structured but flexible, adaptable and changing environment
+ Ability to execute in a fast paced, high demand, environment while balancing multiple priorities
+ Experience in banking or finance
+ Working knowledge of Wells Fargo databases including but not limited to BMG, CAP, EIW, FDR, SHAW, ACAPS, and Hemisphere
**Locations:** This role offers the flexibility to work from home two days a week and requires the ability to work from one of the posted locations three days a week. We are not considering locations outside of the posted markets at this time.
+ 800 Walnut St. - Des Moines, IA
+ 401 S Tryon St. - Charlotte, NC
+ 150 E 42nd St. - New York, NY
**Pay Range**
$96,600.00 - $171,800.00 Annual
**Benefits**
+ Information about Wells Fargo's employee benefits
**We Value Diversity**
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
**Company:** WELLS FARGO BANK
**Req Number:** R-209301-2
**Updated:** Thu Oct 06 02:01:38 UTC 2022
**Location:** Des Moines,Iowa
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Updated March 14, 2024
Updated March 14, 2024