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Senior marketing consultant vs marketing supervisor

The differences between senior marketing consultants and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing consultant and a marketing supervisor. Additionally, a senior marketing consultant has an average salary of $101,701, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a senior marketing consultant include digital marketing, CRM and marketing analytics. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Senior marketing consultant vs marketing supervisor overview

Senior Marketing ConsultantMarketing Supervisor
Yearly salary$101,701$64,304
Hourly rate$48.89$30.92
Growth rate10%10%
Number of jobs105,23574,956
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 71%
Average age3939
Years of experience1010

What does a senior marketing consultant do?

As a senior marketing consultant, you have to understand the company's vision and make marketing operations that will be appropriate to execute the company's needs. As a senior marketing consultant, you have to be aware of the latest trends in the market to ensure that the product reaches the target audience. You also have to have a special idea on branding and positioning the company in the market so that you can identify the latest marketing issues and solve them with your unique creative skills. You should also be able to think on your feet and have strong presentations, communication skills, and Problem-solving skill

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Senior marketing consultant vs marketing supervisor salary

Senior marketing consultants and marketing supervisors have different pay scales, as shown below.

Senior Marketing ConsultantMarketing Supervisor
Average salary$101,701$64,304
Salary rangeBetween $74,000 And $139,000Between $45,000 And $90,000
Highest paying CitySan Francisco, CADix Hills, NY
Highest paying stateCaliforniaNew York
Best paying companyDellHalliburton
Best paying industryTechnologyRetail

Differences between senior marketing consultant and marketing supervisor education

There are a few differences between a senior marketing consultant and a marketing supervisor in terms of educational background:

Senior Marketing ConsultantMarketing Supervisor
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior marketing consultant vs marketing supervisor demographics

Here are the differences between senior marketing consultants' and marketing supervisors' demographics:

Senior Marketing ConsultantMarketing Supervisor
Average age3939
Gender ratioMale, 50.7% Female, 49.3%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior marketing consultant and marketing supervisor duties and responsibilities

Senior marketing consultant example responsibilities.

  • Lead digital analysis and recommendations to optimize response of all digital assets (CRM, web, mobile).
  • Manage relationship with internal SEO Experts/Linking Experts/Consultant team.
  • Track and manage ongoing sales activities and relationship information in Salesforce.com
  • Communicate insights and recommendations in a creative, engaging, and digestible manner for clients and stakeholders using PowerPoint.
  • Direct all Internet relate marketing including web page, blogs, online store, Facebook, SEO, and PPC.
  • Collect and organize customer information within CRM database.
  • Show more

Marketing supervisor example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
  • Show more

Senior marketing consultant vs marketing supervisor skills

Common senior marketing consultant skills
  • Digital Marketing, 19%
  • CRM, 10%
  • Marketing Analytics, 9%
  • Content Marketing, 9%
  • Customer Satisfaction, 8%
  • ROI, 7%
Common marketing supervisor skills
  • Customer Satisfaction, 40%
  • Direct Reports, 31%
  • Customer Service, 7%
  • Digital Marketing, 3%
  • Payroll, 2%
  • Marketing Campaigns, 2%

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