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The differences between senior marketing consultants and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing consultant and a marketing supervisor. Additionally, a senior marketing consultant has an average salary of $101,701, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a senior marketing consultant include digital marketing, CRM and marketing analytics. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Senior Marketing Consultant | Marketing Supervisor | |
| Yearly salary | $101,701 | $64,304 |
| Hourly rate | $48.89 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 105,235 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As a senior marketing consultant, you have to understand the company's vision and make marketing operations that will be appropriate to execute the company's needs. As a senior marketing consultant, you have to be aware of the latest trends in the market to ensure that the product reaches the target audience. You also have to have a special idea on branding and positioning the company in the market so that you can identify the latest marketing issues and solve them with your unique creative skills. You should also be able to think on your feet and have strong presentations, communication skills, and Problem-solving skill
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Senior marketing consultants and marketing supervisors have different pay scales, as shown below.
| Senior Marketing Consultant | Marketing Supervisor | |
| Average salary | $101,701 | $64,304 |
| Salary range | Between $74,000 And $139,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | California | New York |
| Best paying company | Dell | Halliburton |
| Best paying industry | Technology | Retail |
There are a few differences between a senior marketing consultant and a marketing supervisor in terms of educational background:
| Senior Marketing Consultant | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing consultants' and marketing supervisors' demographics:
| Senior Marketing Consultant | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |