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Senior marketing consultant skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Abhijit Roy,

Abhijit Roy

Below we've compiled a list of the most critical senior marketing consultant skills. We ranked the top skills for senior marketing consultants based on the percentage of resumes they appeared on. For example, 18.9% of senior marketing consultant resumes contained digital marketing as a skill. Continue reading to find out what skills a senior marketing consultant needs to be successful in the workplace.

15 senior marketing consultant skills for your resume and career

1. Digital Marketing

Here's how senior marketing consultants use digital marketing:

Designed and implemented digital marketing plans including social media, e-mail and online product catalogs for 250+ independent retail businesses.
Planned and led numerous presentations, live meetings and marketing consultations regarding growing business practice via various digital marketing opportunities.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how senior marketing consultants use crm:

Worked with Sure Bio-Chemical Company to develop an aggressive CRM database to effectively capture new pharmaceutical business opportunities.
Reduced dormant territory by 30% using marketing, training, CRM, research, and strategic alliances practices.

3. Marketing Analytics

Here's how senior marketing consultants use marketing analytics:

Direct, Database, and Marketing Analytics expert responsible for the promotion of the company's information products.
Spearhead marketing research including analysis of social media marketing analytics (Google Analytics).

4. Content Marketing

Here's how senior marketing consultants use content marketing:

Provided product and content marketing strategy for enterprise clients like Johnson & Johnson, HP, State of California and Microsoft.
Devise and implement content marketing strategies within the software for clients in B2B and B2C industries.

5. Customer Satisfaction

Here's how senior marketing consultants use customer satisfaction:

Developed and implemented a comprehensive customer satisfaction measurement system for Xerox Customer Education; designed customer-focused software and systems solutions training.
Based on customers' needs, created training sessions, develop material and customized hand outs to ensure customer satisfaction.

6. ROI

Here's how senior marketing consultants use roi:

Performed ongoing assessment of ROI of strategic clinical marketing activities, including direct marketing and advertising effectiveness.
Revised statistical measurement, standardizing measurement of ROI.

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7. Client Relationships

Here's how senior marketing consultants use client relationships:

Establish and Manage Client Relationships: Boosted income by negotiating over 150 client agreements for both projects and ongoing services.
Maintain client relationships (some for 5+ years, the longest-standing client relationships in the business).

8. B2C

The term business-to-consumer (B2C) refers to the process of selling services and products directly between a business and consumers and the organizations that follow this format of selling are referred to as B2C companies. This format enables companies to sell products directly to the consumer and bypassing third-party retailers, wholesalers, and other middlemen.

Here's how senior marketing consultants use b2c:

Create and ensure effective execution of dynamic direct mail marketing strategies for 84 national B2B and B2C accounts.
Joint venture increased B2B acquisitions sales to over 50% and dramatically improved B2C client conversions.

9. Sales Support

Sales support refers to a variety of functions that help sales reps focus on selling and closing deals. Sales support performs a variety of tasks that result in faster sales cycles, lower costs, and higher revenue. Sales support tasks include interviewing and tracking sales leads, matching offers to sales packages, monitoring sales and sales team performance, collecting sales data, providing training and customer service, and managing customers.

Here's how senior marketing consultants use sales support:

Overhauled retail sales support communication program.
Led division team to #1 position in sales in 2008 by providing integral sales support.

10. C-Level

C-Level refers to corporate-level jobs such as chief executive officer (CEO) and chief financial officer (CFO). These positions are the highest level of management within a company and are typically earned after years of working at various positions within a single company. As C-level executives oversee large teams, excellent communication and management skills are required for these positions.

Here's how senior marketing consultants use c-level:

Improved alignment, visibility and performance metrics for C-level execs.
Marketed physician recruitment services to C-level healthcare professionals, state medical associations, and clinic administrators for all medical specialties.

11. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how senior marketing consultants use salesforce:

Communicated sales activities using SalesForce.com.
Communicate ongoing contact and sales activities utilizing Salesforce.com.

12. Email Marketing

Here's how senior marketing consultants use email marketing:

Selected Highlights - Implemented nationwide email marketing campaigns that increased overall company penetration levels.
Managed quarterly direct mail and email marketing campaigns which resulted in increased sales activity and new client orders.

13. PowerPoint

Here's how senior marketing consultants use powerpoint:

Streamlined clients internal and external marketing materials, including PowerPoint presentations.
Produced sales materials such as sell sheets, PowerPoint presentations, media packets and proposals.

14. Marketing Campaigns

Here's how senior marketing consultants use marketing campaigns:

Worked with external and internal key relationships to increase collaboration, coordination and alignment with marketing campaigns and messaging strategies.
Conceptualized, designed, and implemented networking initiatives for Email Advertising Campaigns, Social Networking Strategies, and Viral Marketing Campaigns

15. Project Management

Here's how senior marketing consultants use project management:

Support the marketing department in providing excellent service through participation in project management, fulfillment and mailing coordination and inventory management.
Directed all production aspects of award-winning Marketing department including project management, community relations, creative, and quality assurance.

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What skills help Senior Marketing Consultants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on senior marketing consultant resumes?

Abhijit Roy

Professor of Marketing, University of Scranton

In general, companies will look to see whether or not the candidate can overall market the company's products. Given the depth and breadth of marketing jobs, the specific skill requirements will vary. For example, a sales manager position will require individuals with high interpersonal skills, advertising positions will look for individuals with creativity, while marketing research positions will demand strong analytical skills. Overall, most companies today are looking for individuals with strong digital marketing and social media skills.

Job market candidates must look for the job descriptions in the ads and ensure they have relevant matching skills that they can include in their resumes.

What soft skills should all senior marketing consultants possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

What hard/technical skills are most important for senior marketing consultants?

Abhijit Roy

Professor of Marketing, University of Scranton

The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.

What senior marketing consultant skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What type of skills will young senior marketing consultants need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

Do you want to know more?

List of senior marketing consultant skills to add to your resume

The most important skills for a senior marketing consultant resume and required skills for a senior marketing consultant to have include:

Digital Marketing
CRM
Marketing Analytics
Content Marketing
Customer Satisfaction
ROI
Client Relationships
B2C
Sales Support
C-Level
Salesforce
Email Marketing
PowerPoint
Marketing Campaigns
Project Management
Integrated Marketing

SEO
Communications Strategies
Client Facing
SQL
Channel Marketing
Integrated Marketing Campaigns
Market Research
Email Campaigns
Business Development
Lead Management
SEM
A/B
Brand Marketing
Market Trends
B2B Marketing
Event Planning

KPIs
Healthcare
Creative Development
B Testing
Customer Acquisition
Search Engine
Product Line
Trade Shows
Value Proposition
Product Launches
Product Knowledge
Brand Positioning
Competitor Analysis
PPC

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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