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Job outlook for senior marketing consultants in the United States
Senior marketing consultant job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected senior marketing consultant job growth rate is 10% from 2018-2028.
About 33,700 new jobs for senior marketing consultants are projected over the next decade.
Senior marketing consultant salaries have increased 8% for senior marketing consultants in the last 5 years.
There are over 52,679 senior marketing consultants currently employed in the United States.
There are 105,235 active senior marketing consultant job openings in the US.
The average senior marketing consultant salary is $101,701.
Are senior marketing consultant jobs in demand?
Senior marketing consultant job and salary trends over time
Senior marketing consultant jobs over time
Senior marketing consultant job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 52,679 | 0.02% |
| 2020 | 50,537 | 0.02% |
| 2019 | 49,494 | 0.01% |
| 2018 | 45,820 | 0.01% |
| 2017 | 42,266 | 0.01% |
Average senior marketing consultant salary over time
Senior marketing consultant salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $101,701 | $48.89 | +3.9% |
| 2024 | $97,895 | $47.07 | +1.9% |
| 2023 | $96,064 | $46.18 | +1.6% |
| 2022 | $94,591 | $45.48 | +0.8% |
| 2021 | $93,839 | $45.12 | +1.9% |
Senior marketing consultant jobs by state
Most common states for senior marketing consultants
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 333 | 48% |
| 2 | South Dakota | 869,666 | 278 | 32% |
| 3 | Maine | 1,335,907 | 388 | 29% |
| 4 | Utah | 3,101,833 | 677 | 22% |
| 5 | New Mexico | 2,088,070 | 454 | 22% |
| 6 | Massachusetts | 6,859,819 | 1,445 | 21% |
| 7 | West Virginia | 1,815,857 | 374 | 21% |
| 8 | Washington | 7,405,743 | 1,409 | 19% |
| 9 | Minnesota | 5,576,606 | 1,014 | 18% |
| 10 | South Carolina | 5,024,369 | 904 | 18% |
| 11 | Alabama | 4,874,747 | 852 | 17% |
| 12 | Connecticut | 3,588,184 | 593 | 17% |
| 13 | Wyoming | 579,315 | 96 | 17% |
| 14 | Oregon | 4,142,776 | 644 | 16% |
| 15 | Rhode Island | 1,059,639 | 165 | 16% |
| 16 | Virginia | 8,470,020 | 1,285 | 15% |
| 17 | Colorado | 5,607,154 | 836 | 15% |
| 18 | Delaware | 961,939 | 140 | 15% |
| 19 | North Dakota | 755,393 | 113 | 15% |
| 20 | Illinois | 12,802,023 | 1,789 | 14% |
Most common cities for senior marketing consultants
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Hartford | 2 | 2% | $87,259 |
| 2 | Bethesda | 1 | 2% | $88,756 |
| 3 | Midland | 1 | 2% | $87,106 |
| 4 | Des Moines | 2 | 1% | $82,265 |
| 5 | Boca Raton | 1 | 1% | $81,980 |
| 6 | Fort Lauderdale | 1 | 1% | $81,917 |
| 7 | Grand Rapids | 1 | 1% | $86,976 |
| 8 | Huntsville | 1 | 1% | $78,735 |
| 9 | Atlanta | 1 | 0% | $92,836 |
| 10 | Baltimore | 1 | 0% | $88,947 |
| 11 | Birmingham | 1 | 0% | $78,547 |
| 12 | Boston | 1 | 0% | $93,374 |
| 13 | Chicago | 1 | 0% | $100,149 |
| 14 | Detroit | 1 | 0% | $87,379 |
| 15 | Indianapolis | 1 | 0% | $80,191 |
| 16 | Jacksonville | 1 | 0% | $83,646 |
| 17 | Miami | 1 | 0% | $81,753 |
| 18 | Minneapolis | 1 | 0% | $94,011 |
| 19 | New York | 1 | 0% | $102,014 |
Senior Marketing Consultant job outlook: Expert opinions
Our panel of senior marketing consultant experts
Salem State University
University of South Florida
University of Michigan Dearborn
City University of Seattle
Xavier University
Slippery Rock University of Pennsylvania
North Dakota State University
Lynn University
Siena College
Siena College
Siena College
What will help Senior Marketing Consultants increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
Karen Wallach
What Senior Marketing Consultant skills would you recommend for someone trying to advance their career?
Karen Wallach: Hi Alex, Just wanted to circle back on this, do you still want me to put something together?
What will help Senior Marketing Consultants increase their earning potential?
Jean-Paul James Ph.D.: I would recommend that while in college, students get as much experience via internships and networking. I always tell my students that getting a job ‘is about what you know as much as WHO you know. Networking can include going to industry conferences and taking advantage of networking with professors. Experience can include marketing class projects. Entry-level jobs are competitive and the marketing graduates with the most experience and the most contacts in their network—in tandem with their degree—will have the best chances of success. I would also recommend that students have an open mind when it comes to where they are starting their careers. The United States is a big country with lots of opportunities as well as global opportunities!
Jay Civitillo
University of South Florida
Business/Commerce
What Senior Marketing Consultant skills would you recommend for someone trying to advance their career?
Jay Civitillo: Good evening, Attached are my responses. I look forward to reviewing the draft. Have a great weekend!
What will help Senior Marketing Consultants increase their earning potential?
Jay Civitillo: I mentioned this to the department chair. He asked me to develop responses, which he will review with other marketing professors. I can have formal answers back to you by the end of the week. Will this work?
What Senior Marketing Consultant skills would you recommend for someone trying to advance their career?
Dr. Gulay Guzel PhD: Maximizing salary potential at the outset of one's marketing career requires strategic considerations. Marketing is inherently interdisciplinary, drawing from fields such as psychology, sociology, anthropology, and data science. Graduates should first identify their specialization within the marketing realm, whether it's in market research, product design, pricing strategy, or another area. Next, they should articulate what sets them apart from other candidates and highlight additional value they bring to the table. Realism is key when setting salary expectations; candidates should conduct thorough industry research to inform negotiations. Additionally, leveraging diverse experiences gained from internships and coursework to bolster their applications can significantly enhance their bargaining power.
What will help Senior Marketing Consultants increase their earning potential?
Dr. Stefanie Boyer: To maximize your salary potential, first choose a company that offers opportunities for advancement. Understand what it takes to make more money and talk to your boss early about company priorities and how you can take on more responsibilities if you do your job well. Keep an eye on the company's long-term goals and learn skills that will help you become the perfect candidate for those key positions. Be a self-directed learner who uses a variety of resources to continue learning and developing new skills while establishing strategic relationships within the organization. But don't get too caught up in the future; you must take the necessary steps and perform your duties well. There are no shortcuts to hard work and effort, which develop your character and experience on the job.
What will help Senior Marketing Consultants increase their earning potential?
Barrie Silver M.Ed.: Be nimble! Marketing is a fast-paced, ever-changing field and marketers need to be able to keep up. I encourage my students to take a variety of courses -- both in school and online -- and do as many internships as they can. For example, students in my 'Strategic Online Community Management' class are expected to complete social media certifications from HubSpot or Meta. Students in my 'Integrated Marketing and Communication' class work with local businesses and nonprofits to develop comprehensive integrated marketing campaigns. Along with our other coursework, this gives them hands-on, real-world experience -- and may also give them a leg up on other candidates when they start their job search.
What general advice would you give to a Senior Marketing Consultant?
Dr. Anna McAlister Ph.D: I have so many answers to this question! Here are a few answers:
* Be yourself and let people get to know you. If you want interesting opportunities to come your way, you need to let people know what interests you. This might be about your hobbies and interests, a sport you play, your favorite food, your pets, etc. Let's say you love animals. If you're working in an ad agency and there's a pet food brand that's a new client for the agency, maybe that's a project you want to work on. If your colleagues know you love animals, you might be more likely to be assigned to work on that project. But that won't happen if you don't present your authentic self at work.
* Finding the perfect job is all about "fit". There's more to a workplace than the work you do day to day. Every workplace has culture and some workplace politics. Some places are rigid, others are more casual. Some pay well but take a greater toll on your work/life balance. Sometimes you'll be happier in a slightly lower paying job if it offers flexibility in work hours or requires a shorter commute. Think about the things you truly value. If income is priority #1, go for the high paying job. If you can't stand a long commute and don't like public transport, maybe you're better off at a slightly lower paying job closer to home as opposed to being in the center of the city.
* Don't put yourself in a box. Your degree doesn't define you. There are (typically) several decades between your entry level job and your retirement. Continue to explore and grow and don't be afraid to step outside of the "box" you feel you belong in. As an example, I'm a marketing professor but I don't have a marketing degree. I have a doctoral degree in psychology and I was a psychology major as an undergrad. I conduct research on the effects of marketing on young children's food and beverage choices. I study food and beverage marketing because I find it interesting, but I never formally studied health and nutrition either. It's okay to explore your interests. Your first job is simply the starting point. You'll most likely end up somewhere far from where you started. Talk to people who are close to retirement. Ask them where they started and how they got to where they are now. You'll may be surprised to find that the majority of folks will describe "happy accidents" or "detours" they took along their career paths. Do not feel like you have to stick to the path you dreamed up when you were a freshman! Your career is likely to make many twists and turns. Don't resist them! You are not a failure if you start over or go back to school at some point!
What will help Senior Marketing Consultants increase their earning potential?
Dr. Anna McAlister Ph.D: It’s very important to be polite but at the same time, not too humble. Showcase your talents! Even if you have not mastered a skill, if you have some level of proficiency you should let people know about it! As an example, I teach a video editing course to undergraduate students. When students leave my class, they are proficient using Camtasia. They may not be experts, but they are certainly proficient. They have a skill that many other entry level employees do not possess. I nag them to put it on their resumés. Many entry level employees looking for marketing jobs do not have experience with video editing. Show off the skill!
Also, show off any extracurricular activities you’ve engaged in. For example, students who take leadership roles in clubs and organizations on campus should put that on their resumes. The nature of the club doesn’t really matter. What matters is that the student can show they’re organized, committed, etc. For example, at Endicott College I advise Charity Craft Club. This club does crafts (knitting, painting, jewelry making) and we sell items to raise money for charity. In the past I’ve had students say to me things like “Should I really put Charity Craft Club on my resumé? It’s not a business club.” I say “absolutely!”. Showing you have a leadership role in that club is a signal that you’re a leader!
Negotiate! The time between getting the job offer and accepting the job is the prime time for negotiating. But don’t be too cocky. It’s a difficult line to walk and so it is essential to seek input from “seasoned” professionals. Talk to people in the industry who are a bit more advanced than you. Talk to internship supervisors, professors, or employees at the company if you are able to connect with them. Also review online resources (eg. Glassdoor, ZipRecruiter, Salary.com). As much as possible, try to know your worth. You don’t want to be too cocky and ask for an outrageous salary. But you also don’t want to accept a lowball offer. Sometimes the salary isn’t very flexible but other benefits or perks might be.
Finally, I would say it’s important to think about bringing solutions. What can you do for the company you hope will hire you? What problems can you solve for them? Again, this speaks to that idea of being a lifelong learner. An entry level employee can offer a fresh perspective and a willingness to explore new options. Current employees may be a little set in their ways. An entry level employee can be ready to learn and adapt and bring new knowledge to the company. Don’t worry about not knowing enough or not having enough experience. Just be ready to hit the ground running. You may be the breath of fresh air the company needs!
Jennifer D'Angelo PhD
Assistant Professor of MarketingWhat will help Senior Marketing Consultants increase their earning potential?
Jennifer D'Angelo PhD: A marketing manager is often responsible for planning and implementing a marketing plan. What this marketing plan encompasses can vary, as marketing involves many different things such as branding, product development, sales, advertising, digital and social media, and retailing.
What general advice would you give to a Senior Marketing Consultant?
Jennifer D'Angelo PhD: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What Senior Marketing Consultant skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo PhD: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What will help Senior Marketing Consultants increase their earning potential?
Jorge Gonzalez del Pozo: Become as unique in your field/company as possible; i.e., if there are opportunities to travel to take tasks that many people don´t want to do, take those, then you can claim that you are doing more than anyone else. Always deliver the extra mile and then ask for comparable compensation since you are doing above your job description. If you can cover 2 in 1, that is always appealing for your employer, for instance in the case of Spanish: if you can translate, but also go to a company and help them with marketing in Spanish, that will make you not only an "office employer", but also a "sales person" in a way. Show your manager/boss that you learn quickly, that you take responsibilities way earlier than others in their career and that you deliver. Show them that you are eager/hungry, show them that you are extremely valuable.
What general advice would you give to a Senior Marketing Consultant?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there's no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there's scope for negotiation, don't worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
What Senior Marketing Consultant skills would you recommend for someone trying to advance their career?
Ajay Abraham Ph. D.: Everyone is talking about AI these days, so I will start off by joining the bandwagon, but with some nuance. It's important to know how to use artificial intelligence tools in order to be better or more effective at one's job. This doesn't mean that everyone needs to become an AI expert, but that we should be able to harness the power of AI tools to improve the quality and efficiency of our work. This requires being fluent enough with AI tools to understand, discuss, and make decisions involving AI or about AI output (even if we don't actually use those tools in a hands-on manner). This should be done while also being able to bridge the gap for those who are less fluent (perhaps those in more senior-level roles who are even less hands-on with these tools). That apart, as more of the workforce focuses more of their time on technical and similar skills, "softer" skills such as integrity, professionalism, self-awareness, and team-orientation will become even more important as differentiators.
What will help Senior Marketing Consultants increase their earning potential?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there’s no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there’s scope for negotiation, don’t worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
Nicholas Gerlich Ph.D.
Hickman Professor of MarketingWhat general advice would you give to a Senior Marketing Consultant?
Nicholas Gerlich Ph.D.: If a graduate is not skilled in digital business methods, they will be at a huge disadvantage in the years ahead. While we will never see the end of brick-and-mortar retailing, corporate offices, and so forth, a growing percentage of day-to-day operations will be conducted electronically. Knowing how to do e-commerce and digital advertising will be increasingly important, but primarily in a hybrid environment that encompasses old-school (think store fronts, offices, warehouses, etc.) and new-school (social media advertising, the role of influencers, social and mobile shopping, etc.). Any Marketing major caught without these skills will find it tough sledding.
KATHERINE (KATE) Katherine Loveland Ph.D.
Chair & Associate ProfessorXavier University
Marketing
What will help Senior Marketing Consultants increase their earning potential?
KATHERINE (KATE) Katherine Loveland Ph.D.: I would probably give this advice to any graduate, but it is particularly important in marketing: work on building your personal connections. By this, I don't just mean building your online professional network, although this is important, I mean put in the actual face time. Pick up the phone, walk down the hall, go into the office, schedule the lunch (or coffee or drink), attend the networking event and then follow-up. We are social beings and I hear from managers all the time that the new hires who stand out are those who take the time to build relationships. Also, marketing is fundamentally about building connections between customer needs and organizational offerings. The best way to spot opportunities is to be actively engaged with a broad spectrum of people both within and outside the organization.
Jeananne Nicholls MBA, DBA
Professor of MarketingSlippery Rock University of Pennsylvania
Marketing
What will help Senior Marketing Consultants increase their earning potential?
Jeananne Nicholls MBA, DBA: Analytics...not the coding or calculating, but how to use software to analyze data and the ability to understand how to use that data to make recommendations/decisions and communicate what the data "says."
b. Written communication...Know how to write business emails, memos, marketing briefs, AND know how to write these clearly, concisely, properly use/cite secondary research. Know how and when to properly use AI.
c. Interpersonal communication...Know how to look someone in the eye when in person, being comfortable and able to clearly communicate in person AND on zoom or even on the phone.
What general advice would you give to a Senior Marketing Consultant?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What Senior Marketing Consultant skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo Ph.D.: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What will help Senior Marketing Consultants increase their earning potential?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Senior Marketing Consultant?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
What Senior Marketing Consultant skills would you recommend for someone trying to advance their career?
Ahmad Asady: Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.
What will help Senior Marketing Consultants increase their earning potential?
Ahmad Asady: A Marketing professional's day is a blend of art and science, filled with the pursuit of understanding and engaging the target audience. Their daily activities revolve around creating and managing content that resonates with consumers, conducting market research to stay ahead of trends, analyzing data to refine strategies, and collaborating with cross-functional teams to ensure a unified brand message. Persuasion lies at the heart of their role, as they must continuously convince both internal stakeholders and external audiences of the value and relevance of their brand's offerings.
Dr. Andrew Burnstine
Associate Professor College of Business and ManagementLynn University
Specialized Sales, Merchandising And Marketing Operations
What general advice would you give to a Senior Marketing Consultant?
Dr. Andrew Burnstine: Maximizing your salary potential when starting your career involves a combination of
strategic planning, negotiation skills, and demonstrating your value to employers. Here are
some steps you can take to increase your earning potential:
1. Research Salary Benchmarks: Before entering salary negotiations, research
typical salary ranges for your desired role and industry. Websites like Glassdoor,
PayScale, and LinkedIn Salary can provide valuable insights into average salaries
based on factors such as location, experience level, and education.
2. Invest in Education and Skills: Consider pursuing additional education,
certifications, or training programs that are relevant to your field. Higher levels of
education and specialized skills can increase your market value and command
higher salaries.
3. Gain Relevant Experience: Internships, part-time jobs, and volunteer opportunities
can provide valuable experience and help you build a strong resume. Seek out
opportunities to gain hands-on experience in your field of interest, which can make
you a more attractive candidate to employers and justify a higher salary.
4. Build a Strong Personal Brand: Develop a professional online presence through
platforms like LinkedIn and professional networking events. Showcase your skills,
accomplishments, and relevant experiences to demonstrate your value to potential
employers.
5. Negotiate Effectively: Don't be afraid to negotiate your salary offer. Prepare in
advance by practicing your negotiation skills and determining your desired salary
range based on your research. Highlight your qualifications, experience, and the
value you bring to the organization during negotiations.
6. Consider Total Compensation: Salary is just one component of your total
compensation package. Consider other benefits such as health insurance,
retirement plans, paid time off, and opportunities for professional development when
evaluating job offers.
7. Be Willing to Relocate: Depending on your industry and career goals, you may
need to be open to relocating to areas with higher demand for your skills. Research
job markets in different locations and consider the potential impact on your salary
and cost of living.
8. Demonstrate Value: Once you've secured a job, consistently strive to exceed
expectations and demonstrate your value to your employer. Take on additional
responsibilities, contribute innovative ideas, and seek opportunities for advancement
within the organization.
9. Stay Informed About Industry Trends: Keep abreast of industry trends, market
demands, and emerging technologies relevant to your field. By staying informed and
continuously updating your skills, you can remain competitive in the job market and
command higher salaries.
10. Build a Strong Professional Network: Networking with professionals in your
industry can provide valuable insights, mentorship opportunities, and potential job
leads. Attend industry events, join professional organizations, and leverage online
networking platforms to expand your network and uncover new career opportunities.
By taking proactive steps to enhance your qualifications, negotiate effectively, and
demonstrate your value to employers, you can maximize your salary potential and set
yourself up for long-term success in your career.
S.Sinem Atakan
Assistant Professor of MarketingSiena College
Marketing Department
What skills will help Senior Marketing Consultants earn the most?
S.Sinem Atakan: The most important skills for marketing graduates, especially given the remote working conditions due to the pandemic, are self-motivation, communication, and digital marketing skills. Creativity and analytical skills are always important in marketing, but pandemic has highlighted the importance of being able to work independently and motivate yourself even when external forces are not directly present. Communication skills are crucial to work remotely and be on the same page with your team members. Digital marketing was big but getting even bigger with this breakthrough changes in consumer behavior. Hence, the rising stars of the marketing job market will be graduates who can combine all these skills seamlessly
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What skills stand out on Senior Marketing Consultant resumes?
Soyoung Joo: Communication and time management skills are valuable skills for marketing managers.
What soft skills should all Senior Marketing Consultants possess?
Soyoung Joo: Creativity and intellectual curiosity (willingness to keep learning) can be added to the above soft skills.
What hard/technical skills are most important for Senior Marketing Consultants?
Soyoung Joo: Being able to interpret the consumer data and identify the true needs and wants of the consumer is imperative for marketers.
What skills will help Senior Marketing Consultants earn the most?
Soyoung Joo: Being able to work well with people from diverse backgrounds can be added to the above skills.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What hard/technical skills are most important for Senior Marketing Consultants?
Allison Lauenstein: Project Management and being able to connect the dots around the data and insights are critical. You have to analyze a situation and uncover insights from the customer, the competitors, and the industry.
What skills will help Senior Marketing Consultants earn the most?
Allison Lauenstein: Leadership and collaboration will go a long way. The best ideas can come from anywhere, and it's not always about who has the best idea but who can execute the idea the best. Good marketers must understand that if you cannot successfully execute or effectively communicate a great idea, it may not be so great.
What skills stand out on Senior Marketing Consultant resumes?
Allison Lauenstein: Skills that stand out show that the candidate has had some experience leading projects and project teams. Marketing is a collaborative effort, and it is critically important for upcoming managers to understand how to manage and motivate a team to achieve its objectives.
What soft skills should all Senior Marketing Consultants possess?
Allison Lauenstein: Listening and asking questions are some of the most important skills. As Marketers, you not only have to listen to what people say, but you have to try to understand what they are not saying. How do their actions differ from what they are saying?