What does a senior marketing consultant do?
As a senior marketing consultant, you have to understand the company's vision and make marketing operations that will be appropriate to execute the company's needs. As a senior marketing consultant, you have to be aware of the latest trends in the market to ensure that the product reaches the target audience. You also have to have a special idea on branding and positioning the company in the market so that you can identify the latest marketing issues and solve them with your unique creative skills. You should also be able to think on your feet and have strong presentations, communication skills, and Problem-solving skill
Senior marketing consultant responsibilities
Here are examples of responsibilities from real senior marketing consultant resumes:
- Lead digital analysis and recommendations to optimize response of all digital assets (CRM, web, mobile).
- Manage relationship with internal SEO Experts/Linking Experts/Consultant team.
- Track and manage ongoing sales activities and relationship information in Salesforce.com
- Communicate insights and recommendations in a creative, engaging, and digestible manner for clients and stakeholders using PowerPoint.
- Direct all Internet relate marketing including web page, blogs, online store, Facebook, SEO, and PPC.
- Collect and organize customer information within CRM database.
- Revise statistical measurement, standardizing measurement of ROI.
- Streamline clients internal and external marketing materials, including PowerPoint presentations.
- Evaluate website, SEM and digital advertising performance metrics and identify areas requiring attention.
- Perform ongoing assessment of ROI of strategic clinical marketing activities, including direct marketing and advertising effectiveness.
- Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
- Communicate sales activities using SalesForce.com.
- Advise diverse industry clients regarding B2B and B2C marketing/sales strategies and their tactical execution.
- Coordinate and supervise sponsor and vendor relationships for travel packages and giveaways.
Senior marketing consultant skills and personality traits
We calculated that 19% of Senior Marketing Consultants are proficient in Digital Marketing, CRM, and Marketing Analytics. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Senior Marketing Consultants that have these skills listed on their resume here:
- Digital Marketing, 19%
Designed and implemented digital marketing plans including social media, e-mail and online product catalogs for 250+ independent retail businesses.
- CRM, 10%
Worked with Sure Bio-Chemical Company to develop an aggressive CRM database to effectively capture new pharmaceutical business opportunities.
- Marketing Analytics, 9%
Direct, Database, and Marketing Analytics expert responsible for the promotion of the company's information products.
- Content Marketing, 9%
Provided product and content marketing strategy for enterprise clients like Johnson & Johnson, HP, State of California and Microsoft.
- Customer Satisfaction, 8%
Developed and implemented a comprehensive customer satisfaction measurement system for Xerox Customer Education; designed customer-focused software and systems solutions training.
- ROI, 7%
Performed ongoing assessment of ROI of strategic clinical marketing activities, including direct marketing and advertising effectiveness.
Most senior marketing consultants use their skills in "digital marketing," "crm," and "marketing analytics" to do their jobs. You can find more detail on essential senior marketing consultant responsibilities here:
Creativity. The most essential soft skill for a senior marketing consultant to carry out their responsibilities is creativity. This skill is important for the role because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a senior marketing consultant resume shows how their duties depend on creativity: "demonstrated strong customer service and product knowledge as well as creativity and innovation in developing effective advertising. "
Interpersonal skills. Many senior marketing consultant duties rely on interpersonal skills. "managers must deal with a range of people in different roles, both inside and outside the organization.," so a senior marketing consultant will need this skill often in their role. This resume example is just one of many ways senior marketing consultant responsibilities rely on interpersonal skills: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Organizational skills. senior marketing consultants are also known for organizational skills, which are critical to their duties. You can see how this skill relates to senior marketing consultant responsibilities, because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." A senior marketing consultant resume example shows how organizational skills is used in the workplace: "work on a per project basis; everything from organizational restructuring to web design. "
Analytical skills. senior marketing consultant responsibilities often require "analytical skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This resume example shows what senior marketing consultants do with analytical skills on a typical day: "manage and maintain database to expedite effective and accurate update of product lines. "
Communication skills. Another common skill required for senior marketing consultant responsibilities is "communication skills." This skill comes up in the duties of senior marketing consultants all the time, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." An excerpt from a real senior marketing consultant resume shows how this skill is central to what a senior marketing consultant does: "created and implemented corporate marketing and communications strategies for the private bank and institutional wealth management division. "
The three companies that hire the most senior marketing consultants are:
- TTEC43 senior marketing consultants jobs
- Grandbridge Real Estate Capital10 senior marketing consultants jobs
- Wells Fargo9 senior marketing consultants jobs
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Compare different senior marketing consultants
Senior marketing consultant vs. Consultant/marketing director
A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence. They also research consumers' demands and acquire resources that would generate more revenue and increase the company's profitability. A consultant/marketing director must have excellent communication and organizational skills, especially in leading the team to achieve sales goals and objectives.
There are some key differences in the responsibilities of each position. For example, senior marketing consultant responsibilities require skills like "digital marketing," "crm," "marketing analytics," and "b2c." Meanwhile a typical consultant/marketing director has skills in areas such as "customer relationships," "business process," "erp," and "digital transformation." This difference in skills reveals the differences in what each career does.
Consultant/marketing directors earn the highest salaries when working in the technology industry, with an average yearly salary of $124,612. On the other hand, senior marketing consultants are paid more in the technology industry with an average salary of $120,856.On average, consultant/marketing directors reach similar levels of education than senior marketing consultants. Consultant/marketing directors are 4.7% more likely to earn a Master's Degree and 2.6% more likely to graduate with a Doctoral Degree.Senior marketing consultant vs. Marketing supervisor
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Each career also uses different skills, according to real senior marketing consultant resumes. While senior marketing consultant responsibilities can utilize skills like "crm," "client relationships," "b2c," and "enterprise sales," marketing supervisors use skills like "direct reports," "customer service," "excellent interpersonal," and "payroll."
Marketing supervisors may earn a lower salary than senior marketing consultants, but marketing supervisors earn the most pay in the retail industry with an average salary of $77,363. On the other hand, senior marketing consultants receive higher pay in the technology industry, where they earn an average salary of $120,856.marketing supervisors earn similar levels of education than senior marketing consultants in general. They're 4.4% less likely to graduate with a Master's Degree and 2.6% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for senior marketing consultants in the next 3-5 years?
V. Scott Solberg Ph.D.
Professor, Counseling Psychology and Applied Human Development, Boston University
Senior marketing consultant vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a senior marketing consultant is likely to be skilled in "customer satisfaction," "client relationships," "sales support," and "pre sales," while a typical head of marketing is skilled in "google analytics," "content strategy," "brand management," and "strategic thinking."
Heads of marketing earn the best pay in the media industry, where they command an average salary of $134,857. Senior marketing consultants earn the highest pay from the technology industry, with an average salary of $120,856.When it comes to education, heads of marketing tend to earn higher degree levels compared to senior marketing consultants. In fact, they're 6.1% more likely to earn a Master's Degree, and 0.3% more likely to graduate with a Doctoral Degree.Senior marketing consultant vs. Marketing strategist
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Even though a few skill sets overlap between senior marketing consultants and marketing strategists, there are some differences that are important to note. For one, a senior marketing consultant might have more use for skills like "customer satisfaction," "client relationships," "enterprise sales," and "sales support." Meanwhile, some responsibilities of marketing strategists require skills like "social media marketing," "content strategy," "web content," and "google analytics. "
In general, marketing strategists earn the most working in the technology industry, with an average salary of $100,214. The highest-paying industry for a senior marketing consultant is the technology industry.marketing strategists reach similar levels of education compared to senior marketing consultants, in general. The difference is that they're 0.1% more likely to earn a Master's Degree, and 0.0% more likely to graduate with a Doctoral Degree.Types of senior marketing consultant
Updated January 8, 2025
