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Become A Senior Marketing Coordinator

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Working As A Senior Marketing Coordinator

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $66,000

    Average Salary

What Does A Senior Marketing Coordinator Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Senior Marketing Coordinator

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Marketing Coordinator Career Paths

Senior Marketing Coordinator
Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Marketing Manager Senior Manager Of Marketing Marketing Director
Brand Director
10 Yearsyrs
Marketing Director
Marketing Operations Director
8 Yearsyrs
Marketing Communications Manager Product Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Marketing Communications Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Communications Manager Marketing Manager/Project Manager Product Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Project Manager Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Project Manager Product Manager Product Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Project Manager Development Manager Brand Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Account Manager Sales And Marketing Manager Event Manager
Director Of Marketing And Events
5 Yearsyrs
Account Manager Product Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Office Manager Communications Manager Marketing Program Manager
Partner Marketing Manager
7 Yearsyrs
Office Manager Communications Manager Social Media Manager
Online Marketing Manager
5 Yearsyrs
Office Manager Communications Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Marketing Manager/Project Manager Social Media Manager
Marketing Strategist
6 Yearsyrs
Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Assistant Marketing Manager Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
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Do you work as a Senior Marketing Coordinator?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Top Careers Before Senior Marketing Coordinator
Internship 4.4%
Manager 1.8%
Top Careers After Senior Marketing Coordinator
Owner 2.6%
Consultant 2.4%

Do you work as a Senior Marketing Coordinator?

Senior Marketing Coordinator Demographics

Gender

Female

68.3%

Male

22.1%

Unknown

9.6%
Ethnicity

White

60.4%

Hispanic or Latino

16.0%

Black or African American

11.1%

Asian

8.5%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

38.6%

Mandarin

10.0%

Chinese

8.6%

French

5.7%

Korean

5.7%

Italian

5.7%

German

4.3%

Japanese

4.3%

Swedish

2.9%

Portuguese

2.9%

Dutch

2.9%

Arabic

2.9%

Cantonese

2.9%

Swahili

1.4%

Malay

1.4%
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Senior Marketing Coordinator Education

Schools

University of Phoenix

12.9%

University of Central Florida

9.3%

Pennsylvania State University

6.7%

University of Houston

6.7%

Northeastern University

5.7%

Georgia State University

5.2%

New York University

4.6%

University of California - Los Angeles

4.6%

San Diego State University

4.6%

Syracuse University

4.1%

George Washington University

4.1%

DePaul University

4.1%

Gonzaga University

4.1%

University of South Florida

3.6%

George Mason University

3.6%

University of Missouri - Columbia

3.6%

Villanova University

3.1%

Michigan State University

3.1%

Bowling Green State University

3.1%

Georgetown University

3.1%
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Majors

Business

23.1%

Marketing

22.6%

Communication

13.1%

Management

5.5%

English

4.5%

Public Relations

4.2%

Journalism

4.2%

Graphic Design

3.2%

Psychology

3.1%

Fine Arts

1.9%

Sociology

1.9%

Political Science

1.7%

Accounting

1.7%

Finance

1.5%

Business Communications

1.5%

Advertising

1.3%

Kinesiology

1.2%

Project Management

1.2%

Audiovisual Communications Technologies

1.2%

Hospitality Management

1.2%
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Degrees

Bachelors

59.3%

Masters

19.9%

Other

11.2%

Associate

4.7%

Certificate

3.9%

Doctorate

0.7%

Diploma

0.3%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$66,000
View Detailed Salary Report
$41,000
Min 10%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$106,000
Max 90%
Best Paying Company
Colliers International
Highest Paying City
San Francisco, CA
Highest Paying State
Alaska
Avg Experience Level
3.4 years
How much does a Senior Marketing Coordinator make at top companies?
The national average salary for a Senior Marketing Coordinator in the United States is $66,430 per year or $32 per hour. Those in the bottom 10 percent make under $41,000 a year, and the top 10 percent make over $106,000.

Real Senior Marketing Coordinator Salaries

Job Title Company Location Start Date Salary
Senior Marketing Coordinator Skidmore, Owings & Merrill, LLP San Francisco, CA Jan 10, 2016 $101,100
Senior Marketing Coordinator Barclays Global Investors, N.A. San Francisco, CA Oct 01, 2009 $95,000
Senior Marketing Coordinator Skidmore, Owings & Merrill LLP San Francisco, CA May 11, 2015 $86,715 -
$100,000
Senior Marketing Coordinator Skidmore, Owings & Merrill, LLP New York, NY Oct 01, 2013 $80,000
Senior Marketing Coordinator Skidmore, Owings & Merrill LLP Washington, DC Sep 10, 2010 $78,000 -
$88,000
Senior Marketing Coordinator Henningson, Durham & Richardson, PC New York, NY May 03, 2015 $77,500
Senior Marketing Coordinator Skidmore, Owings & Merrill, LLP New York, NY Oct 01, 2010 $70,000
Senior Marketing Coordinator No Tears Learning, Inc. Cabin John, MD Jul 27, 2015 $65,000
Senior Marketing Coordinator Solomonedwardsgroup, LLC Wayne, PA Sep 09, 2013 $65,000
Senior Marketing Coordinator Solomonedwardsgroup, LLC Wayne, PA Sep 16, 2013 $65,000
Senior Marketing Coordinator OTC Markets Group Inc. New York, NY Sep 06, 2011 $60,000
SR. Marketing Coordinator Sun Global Media USA, Ltd. Rockville, MD Aug 09, 2016 $56,537
Senior Designer/Marketing Coordinator Aecom Technical Services, Inc. Urban Honolulu, HI Oct 02, 2010 $54,017
SR. Marketing Coordinator World Engineering Xchange, LLC Opa-locka, FL Apr 08, 2014 $54,000
SR. Marketing Coordinator World Engineering Xchange, LLC Opa-locka, FL Sep 28, 2013 $54,000
SR. Coordinator, Strategic Marketing & Partnerships Leaddog Marketing Group, Inc. New York, NY Oct 15, 2014 $53,000
SR. Marketing Coordinator World Engineering Xchange, LLC Opa-locka, FL Apr 08, 2014 $52,000
SR. Marketing Coordinator World Engineering Xchange, Inc. Opa-locka, FL Sep 28, 2010 $52,000
SR. Marketing Coordinator World Engineering Xchange, LLC Opa-locka, FL Sep 28, 2010 $52,000

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Top Skills for A Senior Marketing Coordinator

  1. Proposal Preparation
  2. Special Events
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Develop proposal templates and layouts as well as proposal preparation procedures to maximize efficiency, time management and material resource utilization.
  • Assisted President and Education/Outreach Coordinator in programming special events and performances.
  • Developed and designed marketing collateral, wrote articles for and maintained company website.
  • Forged new business relationships and ensured proper execution and utilization of marketing through attendance at and participation in trade shows.
  • Developed media packages, event invitations, corporate product awareness on new/existing product, press releases and corporate branding promotions.

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Top 10 Best States for Senior Marketing Coordinators

  1. District of Columbia
  2. New Jersey
  3. Connecticut
  4. Alaska
  5. Rhode Island
  6. Virginia
  7. Nevada
  8. Washington
  9. New York
  10. Massachusetts
  • (201 jobs)
  • (475 jobs)
  • (206 jobs)
  • (27 jobs)
  • (74 jobs)
  • (518 jobs)
  • (107 jobs)
  • (386 jobs)
  • (1,349 jobs)
  • (772 jobs)

Top Senior Marketing Coordinator Employers

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