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Become A Senior Marketing Coordinator

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Working As A Senior Marketing Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $72,715

    Average Salary

What Does A Senior Marketing Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Senior Marketing Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Senior Marketing Coordinator Jobs

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Senior Marketing Coordinator Career Paths

Senior Marketing Coordinator
Marketing Director Event Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Consultant Founder And Chief Executive Officer Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Product Manager Marketing Communications Manager Communications Director
Director Of Marketing And Public Relations
6 Yearsyrs
Senior Marketing Specialist Digital Marketing Manager Public Relations Manager
Director Of Publications Marketing
5 Yearsyrs
Senior Manager Of Marketing Marketing Director Event Manager
Events Marketing Manager
5 Yearsyrs
Product Manager Marketing Manager Communications Manager
Internal Communications Manager
9 Yearsyrs
Marketing Director Property Manager Communications Manager
Manager Of Corporate Communications
7 Yearsyrs
Account Manager Senior Account Executive Public Relations Manager
Marketing & Public Relations Manager
5 Yearsyrs
Account Manager Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Senior Manager Of Marketing Director Of Communications And Marketing Communications Director
Marketing And Communication Consultant
10 Yearsyrs
Communications Manager Program Manager Marketing Manager
Marketing And Operations Manager
6 Yearsyrs
Business Development Manager Director Of Sales Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Manager Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Business Development Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Communications Manager Marketing Consultant Marketing Manager
Online Marketing Manager
5 Yearsyrs
Marketing Communications Manager Marketing Program Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Manager Product Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Communications Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Do you work as a Senior Marketing Coordinator?

Help others decide if this is a good career for them

Average Length of Employment
Top Employers Before
Internship 4.3%
Top Employers After
Owner 2.8%
Consultant 2.5%

Do you work as a Senior Marketing Coordinator?

Senior Marketing Coordinator Demographics

Gender

Female

75.0%

Male

22.4%

Unknown

2.6%
Ethnicity

White

61.9%

Hispanic or Latino

14.4%

Black or African American

11.0%

Asian

8.9%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

36.1%

Mandarin

9.8%

Chinese

8.2%

Korean

6.6%

Italian

6.6%

Japanese

4.9%

French

4.9%

Swedish

3.3%

Portuguese

3.3%

German

3.3%

Dutch

3.3%

Arabic

3.3%

Cantonese

3.3%

Swahili

1.6%

Malay

1.6%
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Senior Marketing Coordinator Education

Schools

University of Phoenix

13.3%

University of Central Florida

7.5%

Northeastern University

7.5%

New York University

6.7%

Pennsylvania State University

5.8%

Syracuse University

5.0%

Georgetown University

5.0%

San Diego State University

5.0%

DePaul University

5.0%

Bowling Green State University

4.2%

George Mason University

4.2%

University of Houston

4.2%

University of South Florida

3.3%

Rider University

3.3%

George Washington University

3.3%

Temple University

3.3%

Georgia State University

3.3%

Miami University

3.3%

University of Washington

3.3%

University of Missouri - Columbia

3.3%
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Majors

Business

24.0%

Marketing

22.1%

Communication

13.6%

English

5.2%

Journalism

4.6%

Management

4.1%

Public Relations

4.1%

Graphic Design

3.7%

Psychology

2.6%

Sociology

2.2%

Fine Arts

2.0%

Finance

1.7%

Hospitality Management

1.7%

Project Management

1.3%

Business Communications

1.3%

Advertising

1.3%

Agricultural Public Services

1.1%

Political Science

1.1%

Audiovisual Communications Technologies

1.1%

Accounting

1.1%
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Degrees

Bachelors

59.0%

Masters

20.9%

Other

11.7%

Associate

3.7%

Certificate

3.5%

Doctorate

0.8%

Diploma

0.3%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Marketing Coordinator Salaries

Job Title Company Location Start Date Salary
Senior Marketing Coordinator Skidmore, Owings & Merrill, LLP San Francisco, CA Jan 10, 2016 $101,100
Senior Marketing Coordinator Barclays Global Investors, N.A. San Francisco, CA Oct 01, 2009 $95,000
Senior Marketing Coordinator Skidmore, Owings & Merrill LLP San Francisco, CA May 11, 2015 $86,715 -
$100,000
Senior Marketing Coordinator Skidmore, Owings & Merrill, LLP New York, NY Oct 01, 2013 $80,000
Senior Marketing Coordinator Skidmore, Owings & Merrill LLP Washington, DC Sep 10, 2010 $78,000 -
$88,000
Senior Marketing Coordinator Henningson, Durham & Richardson, PC New York, NY May 03, 2015 $77,500
Senior Marketing Coordinator Skidmore, Owings & Merrill, LLP New York, NY Oct 01, 2010 $70,000
Senior Marketing Coordinator No Tears Learning, Inc. Cabin John, MD Jul 27, 2015 $65,000
Senior Marketing Coordinator Solomonedwardsgroup, LLC Wayne, PA Sep 09, 2013 $65,000
Senior Marketing Coordinator Solomonedwardsgroup, LLC Wayne, PA Sep 16, 2013 $65,000
Senior Marketing Coordinator OTC Markets Group Inc. New York, NY Sep 06, 2011 $60,000
SR. Marketing Coordinator Sun Global Media USA, Ltd. Rockville, MD Aug 09, 2016 $56,537
SR. Marketing Coordinator World Engineering Xchange, LLC Opa-locka, FL Apr 08, 2014 $54,000
SR. Marketing Coordinator World Engineering Xchange, LLC Opa-locka, FL Sep 28, 2013 $54,000
SR. Marketing Coordinator World Engineering Xchange, LLC Opa-locka, FL Apr 08, 2014 $52,000
SR. Marketing Coordinator World Engineering Xchange, Inc. Opa-locka, FL Sep 28, 2010 $52,000
SR. Marketing Coordinator World Engineering Xchange, LLC Opa-locka, FL Sep 28, 2010 $52,000

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Top Skills for A Senior Marketing Coordinator

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  1. Proposals
  2. Company Website
  3. Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Worked closely with estimating department, and senior management to assemble high-quality custom proposals and presentations.
  • Developed and designed marketing collateral, wrote articles for and maintained company website.
  • Developed annual marketing strategy and implement plan to monitor aligns with company strategies while responding to market-level community needs.
  • Published promotions of new agents and generated large press releases for large agent transitions.
  • Assisted President and Education/Outreach Coordinator in programming special events and performances.

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Top 10 Best States for Senior Marketing Coordinators

  1. District of Columbia
  2. New Jersey
  3. Connecticut
  4. Alaska
  5. Rhode Island
  6. Virginia
  7. Nevada
  8. Washington
  9. New York
  10. Massachusetts
  • (201 jobs)
  • (475 jobs)
  • (206 jobs)
  • (27 jobs)
  • (74 jobs)
  • (518 jobs)
  • (107 jobs)
  • (386 jobs)
  • (1,349 jobs)
  • (772 jobs)

Top Senior Marketing Coordinator Employers

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Jobs From Top Senior Marketing Coordinator Employers

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