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Become A Senior Marketing Coordinator

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Working As A Senior Marketing Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $65,000

    Average Salary

What Does A Senior Marketing Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Senior Marketing Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Senior Marketing Coordinator jobs

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Senior Marketing Coordinator Career Paths

Senior Marketing Coordinator
Business Developer Real Estate Agent Marketing Specialist
Associate Marketing Manager
5 Yearsyrs
Product Manager Sales Manager Marketing Director
Brand Director
11 Yearsyrs
Account Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Communications Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Communications Manager Senior Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Business Development Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Senior Marketing Specialist Marketing Communications Manager Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Account Manager Account Executive Marketing Specialist
Marketing Communications Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Business Developer Business Development Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Director General Manager Account Executive
Marketing Manager
6 Yearsyrs
Product Manager Marketing Consultant Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Senior Marketing Specialist Project Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director Business Developer
Marketing/Business Development
8 Yearsyrs
Business Development Manager Director Of Sales Marketing Consultant
Online Marketing Manager
5 Yearsyrs
Marketing Communications Manager Marketing Manager
Product Marketing Manager
7 Yearsyrs
Project Manager Product Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Project Manager Program Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Communications Manager Communications Director Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Coordinator 2.6 years
Marketing Designer 2.6 years
Market Coordinator 2.3 years
Marketing Planner 2.2 years
Marketing Writer 2.1 years
Marketing Analyst 2.1 years
Brand Coordinator 1.9 years
Media Coordinator 1.6 years
Top Employers Before
Internship 3.9%
Top Employers After
Owner 2.7%
Consultant 2.2%

Senior Marketing Coordinator Demographics

Gender

Female

74.4%

Male

22.8%

Unknown

2.8%
Ethnicity

White

80.4%

Hispanic or Latino

9.1%

Asian

8.6%

Unknown

1.6%

Black or African American

0.4%
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Languages Spoken

Spanish

36.2%

Mandarin

10.3%

Chinese

8.6%

Korean

6.9%

Italian

6.9%

Japanese

5.2%

Swedish

3.4%

German

3.4%

Dutch

3.4%

French

3.4%

Cantonese

3.4%

Portuguese

1.7%

Vietnamese

1.7%

Malay

1.7%

Dakota

1.7%

Arabic

1.7%
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Senior Marketing Coordinator Education

Schools

University of Phoenix

13.7%

University of Central Florida

7.3%

New York University

6.5%

Pennsylvania State University

6.5%

Northeastern University

6.5%

Syracuse University

4.8%

Georgetown University

4.8%

San Diego State University

4.8%

DePaul University

4.8%

University of Washington

4.0%

Bowling Green State University

4.0%

Temple University

4.0%

George Mason University

4.0%

University of Houston

4.0%

Florida International University

4.0%

University of South Florida

3.2%

Rider University

3.2%

George Washington University

3.2%

University of Rhode Island

3.2%

Middle Tennessee State University

3.2%
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Majors

Business

24.3%

Marketing

21.9%

Communication

13.8%

English

5.3%

Journalism

4.4%

Management

4.2%

Public Relations

4.0%

Graphic Design

3.5%

Psychology

2.8%

Fine Arts

2.0%

Sociology

2.0%

Finance

1.8%

Hospitality Management

1.7%

Business Communications

1.5%

Project Management

1.3%

Advertising

1.3%

Agricultural Public Services

1.1%

Audiovisual Communications Technologies

1.1%

Accounting

1.1%

Photography

0.9%
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Degrees

Bachelors

58.9%

Masters

20.6%

Other

12.1%

Associate

3.8%

Certificate

3.5%

Doctorate

0.8%

License

0.1%

Diploma

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Marketing Coordinator Salaries

Job Title Company Location Start Date Salary
Senior Marketing Coordinator Skidmore, Owings & Merrill, LLP San Francisco, CA Jan 10, 2016 $101,100
Senior Marketing Coordinator Barclays Global Investors, N.A. San Francisco, CA Oct 01, 2009 $95,000
Senior Marketing Coordinator Skidmore, Owings & Merrill LLP San Francisco, CA May 11, 2015 $86,715 -
$100,000
Senior Marketing Coordinator Skidmore, Owings & Merrill, LLP New York, NY Oct 01, 2013 $80,000
Senior Marketing Coordinator Skidmore, Owings & Merrill LLP Washington, DC Sep 10, 2010 $78,000 -
$88,000
Senior Marketing Coordinator Henningson, Durham &Amp; Richardson, PC New York, NY May 03, 2015 $77,500
Senior Marketing Coordinator Skidmore, Owings &Amp; Merrill, LLP New York, NY Oct 01, 2010 $70,000
Senior Marketing Coordinator No Tears Learning, Inc. Cabin John, MD Jul 27, 2015 $65,000
Senior Marketing Coordinator Solomonedwardsgroup, LLC Wayne, PA Sep 09, 2013 $65,000
Senior Marketing Coordinator Solomonedwardsgroup, LLC Wayne, PA Sep 16, 2013 $65,000
Senior Marketing Coordinator OTC Markets Group Inc. New York, NY Sep 06, 2011 $60,000
SR. Marketing Coordinator Sun Global Media USA, Ltd. Rockville, MD Aug 09, 2016 $56,537
SR. Marketing Coordinator World Engineering Xchange, LLC Opa-locka, FL Apr 08, 2014 $54,000
SR. Marketing Coordinator World Engineering Xchange, LLC Opa-locka, FL Sep 28, 2013 $54,000
SR. Marketing Coordinator World Engineering Xchange, LLC Opa-locka, FL Apr 08, 2014 $52,000
SR. Marketing Coordinator World Engineering Xchange, Inc. Opa-locka, FL Sep 28, 2010 $52,000
SR. Marketing Coordinator World Engineering Xchange, LLC Opa-locka, FL Sep 28, 2010 $52,000

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Top Skills for A Senior Marketing Coordinator

ProposalDevelopmentCompanyWebsiteStrategyBusinessDevelopmentPressReleasesFacebookRFPCRMPowerpointTradeShowsTwitterProjectManagementVendorRelationshipsEventCoordinationWebContentMarketResearchCustomerServiceSpecialEventsPromotionalMaterialsSEO

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Top Senior Marketing Coordinator Skills

  1. Proposal Development
  2. Company Website
  3. Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Managed all phases of proposal development, including team selection, writing, editing, scheduling, and production.
  • Developed and designed marketing collateral, wrote articles for and maintained company website.
  • Provided input for overall corporate marketing strategy.
  • Worked with a graphic artist to develop innovative marketing pieces for business development efforts.
  • Published promotions of new agents and generated large press releases for large agent transitions.

Top Senior Marketing Coordinator Employers

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Senior Marketing Coordinator Videos

A Day In The Life: Marketing Manager

A Day in the Life of Lucky Magazine's Social Media Guru Virginia Nam

Career Advice on becoming a Marketing Executive by Hannah M (Full Version)

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