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The differences between senior marketing coordinators and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing coordinator and a digital marketing specialist. Additionally, a senior marketing coordinator has an average salary of $65,893, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a senior marketing coordinator include powerpoint, google analytics and SEO. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Senior Marketing Coordinator | Digital Marketing Specialist | |
| Yearly salary | $65,893 | $60,359 |
| Hourly rate | $31.68 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 83,804 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Senior Marketing Coordinators are junior-level employees in the company's marketing department. They help create marketing campaigns and other related marketing collaterals. They are assigned to coordinate between different departments that the marketing team may liaise with. Such departments may include finance, communication, sales, and creatives. They foster smooth and clear communication among these different departments to ensure that marketing deliverables are provided on time. Senior Marketing Coordinators also provide valuable input in marketing campaigns. As such, they are expected to understand the needs of the target market and the type of messaging that appeals to them most.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Senior marketing coordinators and digital marketing specialists have different pay scales, as shown below.
| Senior Marketing Coordinator | Digital Marketing Specialist | |
| Average salary | $65,893 | $60,359 |
| Salary range | Between $52,000 And $82,000 | Between $44,000 And $81,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Delaware | California |
| Best paying company | Apple | Meta |
| Best paying industry | Finance | Finance |
There are a few differences between a senior marketing coordinator and a digital marketing specialist in terms of educational background:
| Senior Marketing Coordinator | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing coordinators' and digital marketing specialists' demographics:
| Senior Marketing Coordinator | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 23.9% Female, 76.1% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.4% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |