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The differences between senior marketing coordinators and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing coordinator and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $65,893 average annual salary of a senior marketing coordinator.
The top three skills for a senior marketing coordinator include powerpoint, google analytics and SEO. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Senior Marketing Coordinator | Marketing Consultant | |
| Yearly salary | $65,893 | $70,593 |
| Hourly rate | $31.68 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 83,804 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Senior Marketing Coordinators are junior-level employees in the company's marketing department. They help create marketing campaigns and other related marketing collaterals. They are assigned to coordinate between different departments that the marketing team may liaise with. Such departments may include finance, communication, sales, and creatives. They foster smooth and clear communication among these different departments to ensure that marketing deliverables are provided on time. Senior Marketing Coordinators also provide valuable input in marketing campaigns. As such, they are expected to understand the needs of the target market and the type of messaging that appeals to them most.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Senior marketing coordinators and marketing consultants have different pay scales, as shown below.
| Senior Marketing Coordinator | Marketing Consultant | |
| Average salary | $65,893 | $70,593 |
| Salary range | Between $52,000 And $82,000 | Between $44,000 And $112,000 |
| Highest paying City | San Francisco, CA | Wilmington, DE |
| Highest paying state | Delaware | Delaware |
| Best paying company | Apple | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a senior marketing coordinator and a marketing consultant in terms of educational background:
| Senior Marketing Coordinator | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing coordinators' and marketing consultants' demographics:
| Senior Marketing Coordinator | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 23.9% Female, 76.1% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.4% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |