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The differences between senior marketing coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing coordinator and a marketing coordinator. Additionally, a senior marketing coordinator has an average salary of $65,893, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a senior marketing coordinator include powerpoint, google analytics and SEO. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Senior Marketing Coordinator | Marketing Coordinator | |
| Yearly salary | $65,893 | $48,326 |
| Hourly rate | $31.68 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 83,804 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Senior Marketing Coordinators are junior-level employees in the company's marketing department. They help create marketing campaigns and other related marketing collaterals. They are assigned to coordinate between different departments that the marketing team may liaise with. Such departments may include finance, communication, sales, and creatives. They foster smooth and clear communication among these different departments to ensure that marketing deliverables are provided on time. Senior Marketing Coordinators also provide valuable input in marketing campaigns. As such, they are expected to understand the needs of the target market and the type of messaging that appeals to them most.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Senior marketing coordinators and marketing coordinators have different pay scales, as shown below.
| Senior Marketing Coordinator | Marketing Coordinator | |
| Average salary | $65,893 | $48,326 |
| Salary range | Between $52,000 And $82,000 | Between $34,000 And $67,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Apple | Keller Williams Capital Properties |
| Best paying industry | Finance | Technology |
There are a few differences between a senior marketing coordinator and a marketing coordinator in terms of educational background:
| Senior Marketing Coordinator | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing coordinators' and marketing coordinators' demographics:
| Senior Marketing Coordinator | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 23.9% Female, 76.1% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.4% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |