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Senior marketing coordinator skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical senior marketing coordinator skills. We ranked the top skills for senior marketing coordinators based on the percentage of resumes they appeared on. For example, 7.5% of senior marketing coordinator resumes contained powerpoint as a skill. Continue reading to find out what skills a senior marketing coordinator needs to be successful in the workplace.

15 senior marketing coordinator skills for your resume and career

1. PowerPoint

Here's how senior marketing coordinators use powerpoint:

Assisted in production of various marketing-related projects such as newsletters, Word documents and PowerPoint presentations.
Formatted PowerPoint presentations for attorneys across all offices and practice areas.

2. Google Analytics

Here's how senior marketing coordinators use google analytics:

Analyzed attendee profiles through internal databases and Google Analytics that helped refine segments and messaging and saved costs.
Conducted ongoing market research via Google Analytics as a means to assess the current market for specific lists.

3. SEO

Here's how senior marketing coordinators use seo:

Generated web leads through multiple company websites using SEO, web design, database entry, and email blasts.
Managed online brand presence through social media, SEO and SEM campaigns and website management.

4. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how senior marketing coordinators use graphic design:

Aided various departments with graphic design requests including advertisements, invitations, logos and other miscellaneous design needs.
Skilled in reducing marketing costs, managing cross functional teams including graphic designers/CAD personnel and administrating budgets.

5. Digital Marketing

Here's how senior marketing coordinators use digital marketing:

Create strategic email marketing plans to support ongoing product releases, as well as digital marketing strategy.
Handled digital marketing campaigns and brand awareness for 3rd party clientele.

6. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how senior marketing coordinators use business development:

Collaborate with organization in co-presenting seminars to develop relationships, gain business or referrals - increased business development by 50%.
Established and administered Eastern Regional calendar for Sales Representatives, Engineers, Business Development Managers and key HQ personnel.

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7. Press Releases

Here's how senior marketing coordinators use press releases:

Developed media packages, event invitations, corporate product awareness on new/existing product, press releases and corporate branding promotions.
Published promotions of new agents and generated large press releases for large agent transitions.

8. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how senior marketing coordinators use crm:

Involved in the beta-testing, training and roll-out of the firms new InterAction CRM system.
Provided marketing reports, maintained proposal and CRM database and projected revenue database.

9. Excellent Organizational

Here's how senior marketing coordinators use excellent organizational:

Possess high standards and excellent organizational skills.

10. Marketing Campaigns

Here's how senior marketing coordinators use marketing campaigns:

Planned individual and combined marketing campaigns for specific literary lists from creation to execution.
Created, implemented and coordinated the majority of single-copy marketing campaigns company wide.

11. Deltek Vision

Here's how senior marketing coordinators use deltek vision:

Maintained project, client and employee databases in Deltek Vision.
Created detailed opportunity profiles in Deltek Vision software for proposal generation and win/loss tracking purposes.

12. Marketing Collateral

Marketing collateral refers to a collection of media items that a company will use to support the sales of its products and services. This term was used to describe the catalogs, brochures, and other print media, whereas these days the marketing collateral meaning is also used in digital marketing and has been growing given the platform of blogs and other social media platforms.

Here's how senior marketing coordinators use marketing collateral:

Maintained inventory control of all marketing collateral via online storefront to ensure fulfillment and delivery are satisfied for each order.
Developed and coordinated proposals, statements of qualifications and marketing collateral for global engineering and environmental consulting firm.

13. Project Management

Here's how senior marketing coordinators use project management:

Experienced with project management incorporating several team members to correlating product/program launches.
Project management for product collateral, communicate/coordinate with product engineers.

14. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how senior marketing coordinators use market research:

Conducted market research by using comparative surveys, which ensured competitive market pricing and maintained occupancy
Participated in market research projects in support of new corporate initiatives.

15. Proposal Process

Here's how senior marketing coordinators use proposal process:

Managed all aspects of the proposal process, including coordination of internal staff and external consultants to compile all necessary information.
Improved the proposal process for the company and have aided in the utilization of a new, modern design.

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What skills help Senior Marketing Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on senior marketing coordinator resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young senior marketing coordinators need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all senior marketing coordinators possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for senior marketing coordinators?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What senior marketing coordinator skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What technical skills for a senior marketing coordinator stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of senior marketing coordinator skills to add to your resume

The most important skills for a senior marketing coordinator resume and required skills for a senior marketing coordinator to have include:

PowerPoint
Google Analytics
SEO
Graphic Design
Digital Marketing
Business Development
Press Releases
CRM
Excellent Organizational
Marketing Campaigns
Deltek Vision
Marketing Collateral
Project Management
Market Research
Proposal Process
Email Marketing
Proofreading

Deltek
Competitor Analysis
WordPress
Client Relationships
RFP
Presentation Materials
Facebook
Lead Generation
Trade Shows
Twitter
Event Planning
Award Submittals
Content Development
ROI
Linkedin
HTML
Promotional Materials

Event Coordination
Email Campaigns
Web Content
RFQs
Collateral Materials
Brand Marketing
Vendor Relationships
Photo Shoots
Proofread
Client Presentations
Giveaways
Market Trends
Content Writing
Social Media Sites
Channel Marketing
Corporate Communications

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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