What does a senior marketing coordinator do?
Senior Marketing Coordinators are junior-level employees in the company's marketing department. They help create marketing campaigns and other related marketing collaterals. They are assigned to coordinate between different departments that the marketing team may liaise with. Such departments may include finance, communication, sales, and creatives. They foster smooth and clear communication among these different departments to ensure that marketing deliverables are provided on time. Senior Marketing Coordinators also provide valuable input in marketing campaigns. As such, they are expected to understand the needs of the target market and the type of messaging that appeals to them most.
Senior marketing coordinator responsibilities
Here are examples of responsibilities from real senior marketing coordinator resumes:
- Manage all website design and updates using HTML, CSS and site-specific content management system.
- Assist in managing company SEO initiative, including analytic reporting, budget control, and online ranking.
- Generate web leads through multiple company websites using SEO, web design, database entry, and email blasts.
- Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
- Maintain social media sites including Facebook and LinkedIn.
- Assist obituary clerk with obituary section, including writing obituaries and proofreading pages.
- Enter client information into CRM SalesLogix for account maintenance, billing, and organizing files.
- Increase organizational efficiency through working in conjunction with the CRM team to understand and transition the restart process.
- Mentore satellite marketing liaisons to advice on Salesforce, event management, continuing education credits, and overall marketing best practices.
- Assist project managers with preparation and rehearsal of PowerPoint presentations.
- Perform proofreading and editing to all marketing materials and documents.
- Present idea to firm leadership for improve utilization of Salesforce.
- Format PowerPoint presentations for attorneys across all offices and practice areas.
- Establish successful-in-house telemarketing projects to increase exposure of key products, generate product interest and secure sales.
- Produce and edit mini videos for YouTube marketing and recruiting initiatives.
Senior marketing coordinator skills and personality traits
We calculated that 7% of Senior Marketing Coordinators are proficient in PowerPoint, Google Analytics, and SEO. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.
We break down the percentage of Senior Marketing Coordinators that have these skills listed on their resume here:
- PowerPoint, 7%
Assisted in production of various marketing-related projects such as newsletters, Word documents and PowerPoint presentations.
- Google Analytics, 7%
Analyzed attendee profiles through internal databases and Google Analytics that helped refine segments and messaging and saved costs.
- SEO, 7%
Generated web leads through multiple company websites using SEO, web design, database entry, and email blasts.
- Graphic Design, 5%
Aided various departments with graphic design requests including advertisements, invitations, logos and other miscellaneous design needs.
- Digital Marketing, 4%
Create strategic email marketing plans to support ongoing product releases, as well as digital marketing strategy.
- Business Development, 4%
Collaborate with organization in co-presenting seminars to develop relationships, gain business or referrals - increased business development by 50%.
Most senior marketing coordinators use their skills in "powerpoint," "google analytics," and "seo" to do their jobs. You can find more detail on essential senior marketing coordinator responsibilities here:
Analytical skills. One of the key soft skills for a senior marketing coordinator to have is analytical skills. You can see how this relates to what senior marketing coordinators do because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, a senior marketing coordinator resume shows how senior marketing coordinators use analytical skills: "hire and train new marketing staff on marketing tools, including delteck vision database and oracle crm ondemand database. "
Communication skills. Another soft skill that's essential for fulfilling senior marketing coordinator duties is communication skills. The role rewards competence in this skill because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." According to a senior marketing coordinator resume, here's how senior marketing coordinators can utilize communication skills in their job responsibilities: "integrated consistent campaign messaging between on-the-ground communication, social media content development, and non-marketing department programming for 4 years. "
Detail oriented. senior marketing coordinators are also known for detail oriented, which are critical to their duties. You can see how this skill relates to senior marketing coordinator responsibilities, because "market research analysts must pay attention to minutiae to evaluate data." A senior marketing coordinator resume example shows how detail oriented is used in the workplace: "maintain detailed crm system for lead and pipeline reporting. "
The three companies that hire the most senior marketing coordinators are:
- Wsp USA Buildings Inc.27 senior marketing coordinators jobs
- HDR25 senior marketing coordinators jobs
- Carollo Engineers13 senior marketing coordinators jobs
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Senior marketing coordinator vs. Marketing account executive
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
There are some key differences in the responsibilities of each position. For example, senior marketing coordinator responsibilities require skills like "google analytics," "graphic design," "excellent organizational," and "deltek vision." Meanwhile a typical marketing account executive has skills in areas such as "customer satisfaction," "brand awareness," "account management," and "account executives." This difference in skills reveals the differences in what each career does.
Marketing account executives tend to make the most money working in the finance industry, where they earn an average salary of $61,793. In contrast, senior marketing coordinators make the biggest average salary, $84,071, in the finance industry.On average, marketing account executives reach similar levels of education than senior marketing coordinators. Marketing account executives are 0.2% less likely to earn a Master's Degree and 0.3% more likely to graduate with a Doctoral Degree.Senior marketing coordinator vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Each career also uses different skills, according to real senior marketing coordinator resumes. While senior marketing coordinator responsibilities can utilize skills like "seo," "graphic design," "excellent organizational," and "deltek vision," heads of marketing use skills like "integrated marketing," "kpis," "content strategy," and "brand management."
On average, heads of marketing earn a higher salary than senior marketing coordinators. Some industries support higher salaries in each profession. Interestingly enough, heads of marketing earn the most pay in the media industry with an average salary of $134,857. Whereas senior marketing coordinators have higher pay in the finance industry, with an average salary of $84,071.Average education levels between the two professions vary. Heads of marketing tend to reach higher levels of education than senior marketing coordinators. In fact, they're 12.1% more likely to graduate with a Master's Degree and 0.3% more likely to earn a Doctoral Degree.Senior marketing coordinator vs. Marketing supervisor
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a senior marketing coordinator is likely to be skilled in "google analytics," "crm," "excellent organizational," and "deltek vision," while a typical marketing supervisor is skilled in "customer satisfaction," "direct reports," "customer service," and "excellent interpersonal."
Marketing supervisors make a very good living in the retail industry with an average annual salary of $77,363. On the other hand, senior marketing coordinators are paid the highest salary in the finance industry, with average annual pay of $84,071.Most marketing supervisors achieve a similar degree level compared to senior marketing coordinators. For example, they're 1.6% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.Senior marketing coordinator vs. Marketing communications specialist
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Types of senior marketing coordinator
Updated January 8, 2025











