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Become A Senior Marketing Executive

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Working As A Senior Marketing Executive

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $95,000

    Average Salary

What Does A Senior Marketing Executive Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Marketing Executive

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Marketing Executive Career Paths

Senior Marketing Executive
Business Development Manager Owner Marketing Director
Regional Marketing Director
7 Yearsyrs
Business Development Manager Marketing Director
Executive Director, Marketing
9 Yearsyrs
Business Development Manager Principal Marketing Director
Marketing Operations Director
8 Yearsyrs
Account Manager National Account Manager
Director, National Accounts
12 Yearsyrs
Account Manager Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Account Manager Regional Sales Manager Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Marketing Manager Sales And Marketing Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Marketing Manager Marketing Program Manager
Senior Marketing Program Manager
9 Yearsyrs
Sales Manager Store Manager Market Manager
Senior Market Manager
10 Yearsyrs
Sales Manager Director Of Sales Business Development Director
Marketing And Business Development Director
9 Yearsyrs
Sales Manager Sales And Marketing Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Territory Manager Product Manager Group Product Manager
Group Marketing Manager
8 Yearsyrs
Territory Manager Product Manager Senior Manager Of Marketing
Integrated Marketing Director
8 Yearsyrs
Assistant Manager Communications Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Sales And Marketing Manager Product Marketing Manager Manager, Channel Marketing
Retail Marketing Manager
7 Yearsyrs
Territory Manager Regional Sales And Marketing Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
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Do you work as a Senior Marketing Executive?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Top Careers Before Senior Marketing Executive
Internship 3.5%
Owner 2.1%
Top Careers After Senior Marketing Executive
Consultant 6.4%
Manager 5.0%
Owner 3.4%

Do you work as a Senior Marketing Executive?

Average Yearly Salary
$95,000
View Detailed Salary Report
$66,000
Min 10%
$95,000
Median 50%
$95,000
Median 50%
$95,000
Median 50%
$95,000
Median 50%
$95,000
Median 50%
$95,000
Median 50%
$95,000
Median 50%
$136,000
Max 90%
Best Paying Company
Under Armour
Highest Paying City
Seattle, WA
Highest Paying State
Hawaii
Avg Experience Level
3.1 years
How much does a Senior Marketing Executive make at top companies?
The national average salary for a Senior Marketing Executive in the United States is $95,522 per year or $46 per hour. Those in the bottom 10 percent make under $66,000 a year, and the top 10 percent make over $136,000.

How Would You Rate The Salary Of a Senior Marketing Executive?

Have you worked as a Senior Marketing Executive? Help other job seekers by rating your experience as a Senior Marketing Executive.

Top Skills for A Senior Marketing Executive

  1. Sales Goals
  2. New Product Development
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Key Accomplishments: Consistently won sales achievement awards for exceeding sales goals and performance metrics.
  • Developed major online marketing campaigns that boosted online traffic and membership registration for channel websites.
  • Developed business through mass marketing proposals and built relationships with clients by providing excellent customer service.
  • Functioned as an event planning and management resource for business development and marketing teams company-wide.
  • Provided continuous market research support during launch of corporate marketing campaigns by validating data and market forecast trends.

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Average Salary:

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Top 10 Best States for Senior Marketing Executives

  1. New York
  2. New Jersey
  3. Colorado
  4. Rhode Island
  5. Delaware
  6. Virginia
  7. California
  8. Washington
  9. District of Columbia
  10. Pennsylvania
  • (1,849 jobs)
  • (758 jobs)
  • (529 jobs)
  • (110 jobs)
  • (75 jobs)
  • (673 jobs)
  • (4,479 jobs)
  • (873 jobs)
  • (174 jobs)
  • (712 jobs)

Senior Marketing Executive Demographics

Gender

Male

44.0%

Female

41.2%

Unknown

14.8%
Ethnicity

White

50.2%

Asian

21.7%

Hispanic or Latino

11.8%

Black or African American

9.6%

Unknown

6.7%
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Foreign Languages Spoken

Spanish

19.0%

Chinese

15.5%

Mandarin

8.6%

Hindi

6.9%

German

6.9%

Russian

5.2%

Cantonese

5.2%

Arabic

5.2%

French

3.4%

Tamil

3.4%

Japanese

3.4%

Urdu

3.4%

Turkish

1.7%

Marathi

1.7%

Gujarati

1.7%

Korean

1.7%

Hungarian

1.7%

Bengali

1.7%

Thai

1.7%

Nepali

1.7%
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Senior Marketing Executive Education

Schools

New York University

13.5%

University of Phoenix

10.4%

Arizona State University

8.3%

University of Texas at Austin

6.3%

Florida Atlantic University

5.2%

Miami University

5.2%

DePaul University

5.2%

National University

4.2%

Webster University

4.2%

California State University - Sacramento

4.2%

Columbia University

4.2%

Florida State University

4.2%

University of Akron

3.1%

University of Wisconsin Extension

3.1%

University of Nebraska - Lincoln

3.1%

Xavier University

3.1%

University of Nevada - Las Vegas

3.1%

Auburn University

3.1%

The Academy

3.1%

North Carolina State University

3.1%
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Majors

Business

27.7%

Marketing

24.7%

Management

8.5%

Communication

6.2%

Finance

4.1%

Psychology

3.5%

English

2.8%

Public Relations

2.8%

Economics

2.1%

Political Science

2.1%

Graphic Design

2.1%

International Business

1.8%

Advertising

1.8%

Accounting

1.8%

Computer Science

1.6%

Human Resources Management

1.6%

Project Management

1.4%

History

1.2%

Sociology

1.2%

Kinesiology

1.1%
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Degrees

Bachelors

40.5%

Masters

35.8%

Other

13.5%

Certificate

3.5%

Associate

3.0%

Diploma

2.8%

Doctorate

0.9%

License

0.1%
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