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Become A Senior Marketing Executive

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Working As A Senior Marketing Executive

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Senior Marketing Executive Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Marketing Executive

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Marketing Executive jobs

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Average Length of Employment
Sales/Marketing 3.6 years
Marketing Manager 3.1 years
Marketing Director 3.1 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Marketing Analyst 2.1 years
Marketing Liaison 2.1 years
Top Employers Before
Director 2.9%
Internship 2.2%
Top Employers After
Consultant 4.4%
Manager 4.4%

Senior Marketing Executive Demographics

Gender

Male

50.2%

Female

45.9%

Unknown

3.9%
Ethnicity

White

66.8%

Asian

18.8%

Hispanic or Latino

9.6%

Unknown

4.2%

Black or African American

0.7%
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Languages Spoken

Spanish

17.9%

Chinese

12.5%

Mandarin

8.9%

German

7.1%

Cantonese

7.1%

Arabic

7.1%

Hindi

5.4%

French

5.4%

Russian

5.4%

Tamil

3.6%

Italian

3.6%

Turkish

1.8%

Marathi

1.8%

Gujarati

1.8%

Dutch

1.8%

Filipino

1.8%

Hungarian

1.8%

Thai

1.8%

Finnish

1.8%

Tagalog

1.8%
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Senior Marketing Executive Education

Schools

University of Phoenix

14.3%

New York University

10.7%

Columbia College Chicago

5.4%

University of Wisconsin Extension

5.4%

Hampton University

5.4%

University of Iowa

5.4%

Eastern Illinois University

5.4%

Auburn University

5.4%

Troy University

3.6%

Western Carolina University

3.6%

Chapman University

3.6%

State University of New York Albany

3.6%

Sacred Heart University

3.6%

Samford University

3.6%

Liberty University

3.6%

American University

3.6%

East Carolina University

3.6%

Texas Christian University

3.6%

Golden Gate University-San Francisco

3.6%

Towson University

3.6%
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Majors

Business

26.0%

Marketing

21.9%

Management

10.3%

Communication

6.8%

Finance

4.5%

Psychology

3.8%

English

3.1%

Public Relations

3.1%

Political Science

2.4%

Liberal Arts

2.1%

Health Care Administration

2.1%

Graphic Design

2.1%

Computer Science

1.7%

Economics

1.7%

Project Management

1.7%

Public Health

1.4%

Religion

1.4%

Electrical Engineering

1.4%

Mechanical Engineering

1.4%

Business Communications

1.4%
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Degrees

Bachelors

40.1%

Masters

34.7%

Other

14.6%

Certificate

4.2%

Associate

3.2%

Diploma

2.7%

License

0.2%

Doctorate

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Marketing Executive Salaries

Job Title Company Location Start Date Salary
Senior MTS-Marketing Automation Salesforce.Com, Inc. San Francisco, CA May 01, 2010 $140,000
SR. Marketing Analysis Thermo Fisher Scientific Inc. Tewksbury, MA Jun 20, 2016 $91,970 -
$148,900
Senior Marketing Executive Pa Consulting Group, Inc. New York, NY Mar 09, 2010 $88,878 -
$106,575
Senior Marketing Executive JGW International Ltd Reston, VA Nov 15, 2011 $86,000
Senior Executive Marketing Pan Asia Resources PTE Ltd Cary, NC Jan 10, 2012 $81,000 -
$85,000
SR. Marketing, Client Marketing Asurion Corporation Bridgewater, NJ Nov 01, 2010 $80,200 -
$115,000
Senior Associater Marketing Analytics Discover Products Inc. Riverwoods, IL Jul 20, 2015 $66,539 -
$72,000
SR. Marketing Executive Spectrasoft Technologies Bensalem, PA Mar 15, 2010 $61,651
SR. Marketing Executive Spectrasoft Technologies Bensalem, PA Sep 15, 2010 $61,651
SR. Marketing Executive Yorkia Group Inc. Bensalem, PA Oct 19, 2009 $61,651

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Top Skills for A Senior Marketing Executive

SalesStrategiesTerritoryBusinessDevelopmentFinancialWebContentCustomerServiceQuotaEmailMarketResearchInternalMedicineKeyAccountLabcorpROIFacebookSalesTargetsHospitalsSEONewClientsCustomerSatisfactionNewAccounts

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Top Senior Marketing Executive Skills

  1. Sales Strategies
  2. Territory
  3. Business Development
You can check out examples of real life uses of top skills on resumes here:
  • Executed sales strategies to acquire sales targets and profit objective.
  • Worked with two subordinated representatives to grow and maintain market share in assigned territory.
  • Cultivated Business Relationships with Small Business industry peers for online Business Development
  • Prepared monthly forecasts and annual operating plans, along with corresponding monthly financial analysis.
  • Edit web content such as blogs, newsletters, social media submissions and press releases to meet client objectives.

Top Senior Marketing Executive Employers