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Job outlook for senior marketing executives in the United States
Senior marketing executive job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected senior marketing executive job growth rate is 10% from 2018-2028.
About 33,700 new jobs for senior marketing executives are projected over the next decade.
Senior marketing executive salaries have increased 8% for senior marketing executives in the last 5 years.
There are over 85,596 senior marketing executives currently employed in the United States.
There are 147,895 active senior marketing executive job openings in the US.
The average senior marketing executive salary is $104,572.
Are senior marketing executive jobs in demand?
Senior marketing executive job and salary trends over time
Senior marketing executive jobs over time
Senior marketing executive job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 85,596 | 0.03% |
| 2020 | 82,021 | 0.02% |
| 2019 | 80,598 | 0.02% |
| 2018 | 73,946 | 0.02% |
| 2017 | 68,099 | 0.02% |
Average senior marketing executive salary over time
Senior marketing executive salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $104,572 | $50.28 | +3.9% |
| 2024 | $100,659 | $48.39 | +1.9% |
| 2023 | $98,776 | $47.49 | +1.6% |
| 2022 | $97,261 | $46.76 | +0.8% |
| 2021 | $96,489 | $46.39 | +1.9% |
Senior marketing executive jobs by state
Most common states for senior marketing executives
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 264 | 38% |
| 2 | Massachusetts | 6,859,819 | 2,428 | 35% |
| 3 | Vermont | 623,657 | 203 | 33% |
| 4 | Rhode Island | 1,059,639 | 333 | 31% |
| 5 | Delaware | 961,939 | 288 | 30% |
| 6 | New Hampshire | 1,342,795 | 391 | 29% |
| 7 | Minnesota | 5,576,606 | 1,580 | 28% |
| 8 | North Dakota | 755,393 | 205 | 27% |
| 9 | Utah | 3,101,833 | 820 | 26% |
| 10 | Montana | 1,050,493 | 268 | 26% |
| 11 | Virginia | 8,470,020 | 2,141 | 25% |
| 12 | Washington | 7,405,743 | 1,882 | 25% |
| 13 | Colorado | 5,607,154 | 1,422 | 25% |
| 14 | Wyoming | 579,315 | 143 | 25% |
| 15 | Illinois | 12,802,023 | 3,005 | 23% |
| 16 | Connecticut | 3,588,184 | 835 | 23% |
| 17 | Nebraska | 1,920,076 | 438 | 23% |
| 18 | New Jersey | 9,005,644 | 1,956 | 22% |
| 19 | South Dakota | 869,666 | 192 | 22% |
| 20 | Georgia | 10,429,379 | 2,201 | 21% |
Senior Marketing Executive job outlook: Expert opinions
Our panel of senior marketing executive experts
Montana State University - Billings
University of South Florida
Saint Xavier University
University of Michigan Dearborn
City University of Seattle
Xavier University
Wichita State University
North Dakota State University
Siena College
Siena College
Siena College
University of North Georgia
What will help Senior Marketing Executives increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
What will help Senior Marketing Executives increase their earning potential?
Dr. Sarah Keller: Digital strategies of persuasion; finding out what works to build engagement and action online; research evaluating social media strategies.
What Senior Marketing Executive skills would you recommend for someone trying to advance their career?
Dr. Kaley Martin M.A. '16: As much as it pains me to say, artificial intelligence will be something to not only be familiar with, but something you need to take time to learn in whatever way that fleshes out for your area in the industry. AI content generation is NOT something I think we should be leaning in to because true creativity and talent is something uniquely human and what you are trained to do through your education, but knowledge of how AI affects your area is very important. For instance, be able to spot AI-generated content, be able to notice misinformation among AI-generated content, and be familiar with the processes and players in this space. Eventually, you’ll be hiring and you want to be able to spot a fake portfolio as well. Learning trends, developing that creative eye, and finding new, unique ways to create content is not going to come from AI any time soon, so I encourage new entrants to the industry to be trained professionals that can recognize when these technologies are in use and abused. Like a tool, they have their place, but a hammer did not build the house for the architect. The architect designed the house and the hammer helped execute that design plan so is AI as a tool for our field.
Jay Civitillo
University of South Florida
Business/Commerce
What Senior Marketing Executive skills would you recommend for someone trying to advance their career?
Jay Civitillo: Good evening, Attached are my responses. I look forward to reviewing the draft. Have a great weekend!
What Senior Marketing Executive skills would you recommend for someone trying to advance their career?
Dr. Gulay Guzel PhD: Maximizing salary potential at the outset of one's marketing career requires strategic considerations. Marketing is inherently interdisciplinary, drawing from fields such as psychology, sociology, anthropology, and data science. Graduates should first identify their specialization within the marketing realm, whether it's in market research, product design, pricing strategy, or another area. Next, they should articulate what sets them apart from other candidates and highlight additional value they bring to the table. Realism is key when setting salary expectations; candidates should conduct thorough industry research to inform negotiations. Additionally, leveraging diverse experiences gained from internships and coursework to bolster their applications can significantly enhance their bargaining power.
What Senior Marketing Executive skills would you recommend for someone trying to advance their career?
Barrie Silver M.Ed.: I predict that marketing will become even more data-driven, digital, and innovative than it is now. Marketers are already using AI to write marketing content, social media posts, newsletters, and blogs; track and interpret results; and personalize content. Without a doubt, AI will continue to have a tremendous impact on the marketing field. And students need to be prepared.
What will help Senior Marketing Executives increase their earning potential?
Len Hostetter: Deliver results and demonstrate to your management team that you've earned the raise in salary and compensation that you are seeking. Remain current with your skill set. Demonstrate your leadership skills. Oftentimes, increases in compensation come with promotions. Promotions oftentimes result in managing people. Show your management team that you have the skills and interest to lead a team of people, not just manage them.
Gina Rossetti PhD
Professor and Interim DeanSaint Xavier University
English Language And Literature/Letters
What will help Senior Marketing Executives increase their earning potential?
Gina Rossetti PhD: For students with majors in English, I would encourage them to focus on pathways to careers long before graduation. First, what are the students passionate about, and how might these passions lead to internships? How might the students also enroll in courses that stretch the English major, such as courses in marketing, allowing them to transfer their abilities to write persuasively and do so by focusing on a professional audience.
Jennifer D'Angelo PhD
Assistant Professor of MarketingWhat general advice would you give to a Senior Marketing Executive?
Jennifer D'Angelo PhD: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What Senior Marketing Executive skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo PhD: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What will help Senior Marketing Executives increase their earning potential?
Jennifer D'Angelo PhD: A marketing manager is often responsible for planning and implementing a marketing plan. What this marketing plan encompasses can vary, as marketing involves many different things such as branding, product development, sales, advertising, digital and social media, and retailing.
What will help Senior Marketing Executives increase their earning potential?
Jorge Gonzalez del Pozo: Become as unique in your field/company as possible; i.e., if there are opportunities to travel to take tasks that many people don´t want to do, take those, then you can claim that you are doing more than anyone else. Always deliver the extra mile and then ask for comparable compensation since you are doing above your job description. If you can cover 2 in 1, that is always appealing for your employer, for instance in the case of Spanish: if you can translate, but also go to a company and help them with marketing in Spanish, that will make you not only an "office employer", but also a "sales person" in a way. Show your manager/boss that you learn quickly, that you take responsibilities way earlier than others in their career and that you deliver. Show them that you are eager/hungry, show them that you are extremely valuable.
What general advice would you give to a Senior Marketing Executive?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there's no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there's scope for negotiation, don't worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
What Senior Marketing Executive skills would you recommend for someone trying to advance their career?
Ajay Abraham Ph. D.: Everyone is talking about AI these days, so I will start off by joining the bandwagon, but with some nuance. It's important to know how to use artificial intelligence tools in order to be better or more effective at one's job. This doesn't mean that everyone needs to become an AI expert, but that we should be able to harness the power of AI tools to improve the quality and efficiency of our work. This requires being fluent enough with AI tools to understand, discuss, and make decisions involving AI or about AI output (even if we don't actually use those tools in a hands-on manner). This should be done while also being able to bridge the gap for those who are less fluent (perhaps those in more senior-level roles who are even less hands-on with these tools). That apart, as more of the workforce focuses more of their time on technical and similar skills, "softer" skills such as integrity, professionalism, self-awareness, and team-orientation will become even more important as differentiators.
What will help Senior Marketing Executives increase their earning potential?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there’s no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there’s scope for negotiation, don’t worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
KATHERINE (KATE) Katherine Loveland Ph.D.
Chair & Associate ProfessorXavier University
Marketing
What will help Senior Marketing Executives increase their earning potential?
KATHERINE (KATE) Katherine Loveland Ph.D.: I would probably give this advice to any graduate, but it is particularly important in marketing: work on building your personal connections. By this, I don't just mean building your online professional network, although this is important, I mean put in the actual face time. Pick up the phone, walk down the hall, go into the office, schedule the lunch (or coffee or drink), attend the networking event and then follow-up. We are social beings and I hear from managers all the time that the new hires who stand out are those who take the time to build relationships. Also, marketing is fundamentally about building connections between customer needs and organizational offerings. The best way to spot opportunities is to be actively engaged with a broad spectrum of people both within and outside the organization.
Dorothy Harpool MBA
Executive Director of Engagement and ProminenceWichita State University
Marketing
What will help Senior Marketing Executives increase their earning potential?
Dorothy Harpool MBA: One of the most important existing and future skill needed for a marketer is the ability to analyze data. Marketers have never had access to such much marketing data and marketers must be comfortable analyzing that data in their decision making. Creativity is another important skill marketers will need now and in the future. But creativity does not necessarily mean artistic ability rather it involves being creative in how to solve a marketing problem. Marketing is an art and a science and marketers need to be skilled in both.
Dr. Robin Murphy
Professor of Rhetoric and WritingWhat general advice would you give to a Senior Marketing Executive?
Dr. Robin Murphy: Again, don't limit the scope of your capability. In any position you take there is potential to grow and learn. Talk to the people you work with, learn the different areas of the company, and try to think and work outside the box of your job title and description. Stay updated on the job market and know what kinds of jobs are available that meet your interests. Don't stay at a job when something better is out there just because you're content. Institutions don't love you; move on when the opportunity presents itself.
What general advice would you give to a Senior Marketing Executive?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What Senior Marketing Executive skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo Ph.D.: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What will help Senior Marketing Executives increase their earning potential?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Senior Marketing Executive?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
What Senior Marketing Executive skills would you recommend for someone trying to advance their career?
Ahmad Asady: Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.
What will help Senior Marketing Executives increase their earning potential?
Ahmad Asady: A Marketing professional's day is a blend of art and science, filled with the pursuit of understanding and engaging the target audience. Their daily activities revolve around creating and managing content that resonates with consumers, conducting market research to stay ahead of trends, analyzing data to refine strategies, and collaborating with cross-functional teams to ensure a unified brand message. Persuasion lies at the heart of their role, as they must continuously convince both internal stakeholders and external audiences of the value and relevance of their brand's offerings.
S.Sinem Atakan
Assistant Professor of MarketingSiena College
Marketing Department
What skills will help Senior Marketing Executives earn the most?
S.Sinem Atakan: The most important skills for marketing graduates, especially given the remote working conditions due to the pandemic, are self-motivation, communication, and digital marketing skills. Creativity and analytical skills are always important in marketing, but pandemic has highlighted the importance of being able to work independently and motivate yourself even when external forces are not directly present. Communication skills are crucial to work remotely and be on the same page with your team members. Digital marketing was big but getting even bigger with this breakthrough changes in consumer behavior. Hence, the rising stars of the marketing job market will be graduates who can combine all these skills seamlessly
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What skills stand out on Senior Marketing Executive resumes?
Soyoung Joo: Communication and time management skills are valuable skills for marketing managers.
What soft skills should all Senior Marketing Executives possess?
Soyoung Joo: Creativity and intellectual curiosity (willingness to keep learning) can be added to the above soft skills.
What hard/technical skills are most important for Senior Marketing Executives?
Soyoung Joo: Being able to interpret the consumer data and identify the true needs and wants of the consumer is imperative for marketers.
What skills will help Senior Marketing Executives earn the most?
Soyoung Joo: Being able to work well with people from diverse backgrounds can be added to the above skills.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What hard/technical skills are most important for Senior Marketing Executives?
Allison Lauenstein: Project Management and being able to connect the dots around the data and insights are critical. You have to analyze a situation and uncover insights from the customer, the competitors, and the industry.
What skills will help Senior Marketing Executives earn the most?
Allison Lauenstein: Leadership and collaboration will go a long way. The best ideas can come from anywhere, and it's not always about who has the best idea but who can execute the idea the best. Good marketers must understand that if you cannot successfully execute or effectively communicate a great idea, it may not be so great.
What skills stand out on Senior Marketing Executive resumes?
Allison Lauenstein: Skills that stand out show that the candidate has had some experience leading projects and project teams. Marketing is a collaborative effort, and it is critically important for upcoming managers to understand how to manage and motivate a team to achieve its objectives.
What soft skills should all Senior Marketing Executives possess?
Allison Lauenstein: Listening and asking questions are some of the most important skills. As Marketers, you not only have to listen to what people say, but you have to try to understand what they are not saying. How do their actions differ from what they are saying?
What hard/technical skills are most important for Senior Marketing Executives?
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights