What does a senior marketing executive do?
Senior marketing executives deliver the company's most influential and high-profile campaigns to retain revenue targets and members and drive member recruitment. They ensure the organization's production process runs smoothly by setting artwork and design accurately. These professionals note the target markets and work hand-in-hand with market research and insight to inform campaign planning and content planning. Furthermore, a senior marketing executive plans marketing communication schemes to meet the top priorities and works hand-in-hand with the campaign team members to deliver efficiently.
Senior marketing executive responsibilities
Here are examples of responsibilities from real senior marketing executive resumes:
- Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
- Prepare monthly ROI reports require by the head office.
- Prioritize company's engagement and deliver real time social ROI using Hubspot.
- Supervise team of coordinators, training them to create promotional product initiatives that increase sales through integrate direct marketing.
- Top industries: financial services, healthcare, technology.
- Provide a unique, seo-focuse service to organically increase brand awareness through Instagram through acquisition of target followers in local markets.
Senior marketing executive skills and personality traits
We calculated that 14% of Senior Marketing Executives are proficient in Digital Marketing, Marketing Campaigns, and Email Marketing. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Senior Marketing Executives that have these skills listed on their resume here:
- Digital Marketing, 14%
Delivered communication programs to increase brand awareness through digital marketing.
- Marketing Campaigns, 11%
Created marketing campaigns focused on business goals, produced content and selected channels of communication to effectively engage target audiences.
- Email Marketing, 9%
Manage marketing/advertising department for $30m/yr company Manage marketing staff to achieve measurable results Web Development/Management Email Marketing Sales/Lead Funnel Management
- ROI, 8%
Support a high-visibility Executive Team: Delivered campaign analysis and optimization needs focusing on ROI.
- Lead Generation, 8%
Facilitated process standardization to distinguish credit assignment of lead generation & conversion between sales & marketing teams.
- Search Engine, 6%
Managed Canada, Brazil, USA, South America search engine marketing channel.
"digital marketing," "marketing campaigns," and "email marketing" are among the most common skills that senior marketing executives use at work. You can find even more senior marketing executive responsibilities below, including:
Creativity. The most essential soft skill for a senior marketing executive to carry out their responsibilities is creativity. This skill is important for the role because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a senior marketing executive resume shows how their duties depend on creativity: "utilized creative marketing expertise to effectively communicate canon's vision and desired outcomes to the creative agencies. "
Interpersonal skills. Another essential skill to perform senior marketing executive duties is interpersonal skills. Senior marketing executives responsibilities require that "managers must deal with a range of people in different roles, both inside and outside the organization." Senior marketing executives also use interpersonal skills in their role according to a real resume snippet: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Organizational skills. Another skill that relates to the job responsibilities of senior marketing executives is organizational skills. This skill is critical to many everyday senior marketing executive duties, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This example from a resume shows how this skill is used: "developed organizational sales tools that cohesively integrated all procedures, information and materials relating to product launches, campaigns, etc. "
Analytical skills. For certain senior marketing executive responsibilities to be completed, the job requires competence in "analytical skills." The day-to-day duties of a senior marketing executive rely on this skill, as "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." For example, this snippet was taken directly from a resume about how this skill applies to what senior marketing executives do: "conducted market research and focus groups to analyze and identify the right target markets. "
Communication skills. A commonly-found skill in senior marketing executive job descriptions, "communication skills" is essential to what senior marketing executives do. Senior marketing executive responsibilities rely on this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." You can also see how senior marketing executive duties rely on communication skills in this resume example: "integrated marketing communications: generated marketing, branding, and communications planning, and event calendars based on predefined roi goals. "
The three companies that hire the most senior marketing executives are:
- Laboratory Corporation of America Holdings7 senior marketing executives jobs
- Amazon4 senior marketing executives jobs
- loanDepot2 senior marketing executives jobs
Choose from 10+ customizable senior marketing executive resume templates
Build a professional senior marketing executive resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your senior marketing executive resume.
Compare different senior marketing executives
Senior marketing executive vs. Marketing account manager
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
While similarities exist, there are also some differences between senior marketing executives and marketing account manager. For instance, senior marketing executive responsibilities require skills such as "lead generation," "search engine," "telemarketing," and "clinical guidelines." Whereas a marketing account manager is skilled in "project management," "account management," "google analytics," and "html css." This is part of what separates the two careers.
Marketing account managers tend to make the most money working in the energy industry, where they earn an average salary of $72,442. In contrast, senior marketing executives make the biggest average salary, $98,654, in the health care industry.The education levels that marketing account managers earn slightly differ from senior marketing executives. In particular, marketing account managers are 8.8% less likely to graduate with a Master's Degree than a senior marketing executive. Additionally, they're 0.4% more likely to earn a Doctoral Degree.Senior marketing executive vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Each career also uses different skills, according to real senior marketing executive resumes. While senior marketing executive responsibilities can utilize skills like "search engine," "telemarketing," "clinical guidelines," and "product development," managers, field marketing use skills like "integrated marketing," "project management," "salesforce," and "demand generation."
On average, managers, field marketing earn a lower salary than senior marketing executives. Some industries support higher salaries in each profession. Interestingly enough, managers, field marketing earn the most pay in the technology industry with an average salary of $100,565. Whereas senior marketing executives have higher pay in the health care industry, with an average salary of $98,654.In general, managers, field marketing achieve lower levels of education than senior marketing executives. They're 9.2% less likely to obtain a Master's Degree while being 0.4% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for senior marketing executives in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Senior marketing executive vs. Marketing manager
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from senior marketing executive resumes include skills like "search engine," "telemarketing," "clinical guidelines," and "sales strategies," whereas a marketing manager is more likely to list skills in "project management," "integrated marketing," "customer service," and "powerpoint. "
Marketing managers earn the highest salary when working in the technology industry, where they receive an average salary of $115,553. Comparatively, senior marketing executives have the highest earning potential in the health care industry, with an average salary of $98,654.When it comes to education, marketing managers tend to earn lower degree levels compared to senior marketing executives. In fact, they're 6.0% less likely to earn a Master's Degree, and 0.4% less likely to graduate with a Doctoral Degree.Senior marketing executive vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Types of senior marketing executive
Updated January 8, 2025
