Senior marketing program managers are responsible for effectively managing marketing programs and initiatives for their organization. They are in charge of leading a group of marketing specialists to reach all company objectives in a timely manner, measuring the performance of current programs, and making recommendations for future improvements. In addition to interacting with staff in their department, such managers must develop strong client relationships.
Some of the functions that they perform include managing business-to-business marketing programs of the organization for email campaigns, event promotion, event follow up, drip email nurture series, webinars, and content. In addition, they participate in marketing technology evaluation. A bachelor's degree in marketing or a similar field is required for this position. Experience in a managerial capacity, as well as marketing experience, is needed as well. Industry and leadership certifications may be preferred. Senior program managers for marketing must be organized individuals that pay strong attention to detail to minimize marketing problems.
The average hourly salary for the position is $61.96, which equates to $128,879 annually. The career is projected to grow in the coming years and create new job opportunities all across the United States.
There is more than meets the eye when it comes to being a Senior Marketing Program Manager. For example, did you know that they make an average of $59.59 an hour? That's $123,939 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many Senior Marketing Program Managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.
If you're interested in becoming a Senior Marketing Program Manager, one of the first things to consider is how much education you need. We've determined that 82.0% of Senior Marketing Program Managers have a bachelor's degree. In terms of higher education levels, we found that 14.3% of Senior Marketing Program Managers have master's degrees. Even though most Senior Marketing Program Managers have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Senior Marketing Program Manager. When we researched the most common majors for a Senior Marketing Program Manager, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Senior Marketing Program Manager resumes include Associate Degree degrees or Doctoral Degree degrees.
You may find that experience in other jobs will help you become a Senior Marketing Program Manager. In fact, many Senior Marketing Program Manager jobs require experience in a role such as Marketing Manager. Meanwhile, many Senior Marketing Program Managers also have previous career experience in roles such as Marketing Program Manager or Marketing Communications Manager.