1. University of Georgia
Athens, GA • Private
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Senior marketing program managers are responsible for effectively managing marketing programs and initiatives for their organization. They are in charge of leading a group of marketing specialists to reach all company objectives in a timely manner, measuring the performance of current programs, and making recommendations for future improvements. In addition to interacting with staff in their department, such managers must develop strong client relationships.
Some of the functions that they perform include managing business-to-business marketing programs of the organization for email campaigns, event promotion, event follow up, drip email nurture series, webinars, and content. In addition, they participate in marketing technology evaluation. A bachelor's degree in marketing or a similar field is required for this position. Experience in a managerial capacity, as well as marketing experience, is needed as well. Industry and leadership certifications may be preferred. Senior program managers for marketing must be organized individuals that pay strong attention to detail to minimize marketing problems.
The average hourly salary for the position is $61.96, which equates to $128,879 annually. The career is projected to grow in the coming years and create new job opportunities all across the United States.
There are certain skills that many senior marketing program managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
If you're interested in becoming a senior marketing program manager, one of the first things to consider is how much education you need. We've determined that 82.0% of senior marketing program managers have a bachelor's degree. In terms of higher education levels, we found that 14.3% of senior marketing program managers have master's degrees. Even though most senior marketing program managers have a college degree, it's impossible to become one with only a high school degree or GED.
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a senior marketing program manager can determine their career goals through the career progression. For example, they could start out with a role such as senior project manager, progress to a title such as senior product manager and then eventually end up with the title product management director.
Senior Marketing Program Manager
What Am I Worth?
The role of a senior marketing program manager includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general senior marketing program manager responsibilities:
There are several types of senior marketing program manager, including:
A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.
Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.
They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.
Marketing communications managers or MarCom earn a whooping $90,000 a year, and breaking it down makes that roughly $45.00 an hour. They are talented people and are professionals to the core. They perform thorough research of the market and have in-depth knowledge of the business.
Handling a company's sales is a tricky business, but a marketing communications manager makes it look so easy. They keep themselves updated and find cost-effective ways to promote goods and services. Their communication skills are top-notch, and they have an admirably high emotional intelligence as well. One would definitely need the latter if one were to venture into the field.
They major in Marketing with Business following closely and the most common degree level is, unsurprisingly, a bachelor's degree. A master's degree is also highly recommended as a marketing communications manager job is a highly sought after career, and having a higher degree might help in the long run.
Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers. You are to handle market research on current trending products, establish timescales for upcoming products, influence pricing and packaging, guide sales teams, develop messaging, and market positioning around products, and participate in presentations and events. Frequently, you are referred to as the 'voice of the customer' within the company, precisely researching consumer needs and experiences. You will work mainly in private sector companies, but you can be employed by any company that promotes and sells products.
You need to have a bachelor's degree in business administration or marketing for this job. As a product marketing manager, your job requires you to work with multiple teams, and you need to have collaborative skills. You should also have excellent product management skills. Your average salary per annum is $92,174.
Mouse over a state to see the number of active senior marketing program manager jobs in each state. The darker areas on the map show where senior marketing program managers earn the highest salaries across all 50 states.
|Rank||State||Number of Jobs||Average Salary|
Athens, GA • Private
Madison, WI • Private
Minneapolis, MN • Private
West Lafayette, IN • Private
Washington, DC • Private
Columbus, OH • Private
Austin, TX • Private
Los Angeles, CA • Private
Philadelphia, PA • Private
Vestal, NY • Private
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.2% of senior marketing program managers listed project management on their resume, but soft skills such as analytical skills and communication skills are important as well.
Zippia allows you to choose from different easy-to-use Senior Marketing Program Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Senior Marketing Program Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
After extensive research and analysis, Zippia's data science team found that:
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Some places are better than others when it comes to starting a career as a senior marketing program manager. The best states for people in this position are Oregon, Washington, Arizona, and Michigan. Senior marketing program managers make the most in Oregon with an average salary of $136,832. Whereas in Washington and Arizona, they would average $134,761 and $130,807, respectively. While senior marketing program managers would only make an average of $130,695 in Michigan, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.