What is a Senior Marketing Program Manager

Senior marketing program managers are responsible for effectively managing marketing programs and initiatives for their organization. They are in charge of leading a group of marketing specialists to reach all company objectives in a timely manner, measuring the performance of current programs, and making recommendations for future improvements. In addition to interacting with staff in their department, such managers must develop strong client relationships.

Some of the functions that they perform include managing business-to-business marketing programs of the organization for email campaigns, event promotion, event follow up, drip email nurture series, webinars, and content. In addition, they participate in marketing technology evaluation. A bachelor's degree in marketing or a similar field is required for this position. Experience in a managerial capacity, as well as marketing experience, is needed as well. Industry and leadership certifications may be preferred. Senior program managers for marketing must be organized individuals that pay strong attention to detail to minimize marketing problems.

The average hourly salary for the position is $61.96, which equates to $128,879 annually. The career is projected to grow in the coming years and create new job opportunities all across the United States.

There is more than meets the eye when it comes to being a Senior Marketing Program Manager. For example, did you know that they make an average of $59.59 an hour? That's $123,939 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Senior Marketing Program Manager Do

There are certain skills that many Senior Marketing Program Managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.

Learn more about what a Senior Marketing Program Manager does

How To Become a Senior Marketing Program Manager

If you're interested in becoming a Senior Marketing Program Manager, one of the first things to consider is how much education you need. We've determined that 82.0% of Senior Marketing Program Managers have a bachelor's degree. In terms of higher education levels, we found that 14.3% of Senior Marketing Program Managers have master's degrees. Even though most Senior Marketing Program Managers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Senior Marketing Program Manager. When we researched the most common majors for a Senior Marketing Program Manager, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Senior Marketing Program Manager resumes include Associate Degree degrees or Doctoral Degree degrees.

You may find that experience in other jobs will help you become a Senior Marketing Program Manager. In fact, many Senior Marketing Program Manager jobs require experience in a role such as Marketing Manager. Meanwhile, many Senior Marketing Program Managers also have previous career experience in roles such as Marketing Program Manager or Marketing Communications Manager.

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Average Salary
$123,939
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
205,493
Job Openings
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Senior Marketing Program Manager Career Paths

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Average Salary for a Senior Marketing Program Manager

Senior Marketing Program Managers in America make an average salary of $123,939 per year or $60 per hour. The top 10 percent makes over $153,000 per year, while the bottom 10 percent under $99,000 per year.
Average Salary
$123,939
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Senior Marketing Program Manager Demographics

Senior Marketing Program Manager Gender Statistics

female

61.3 %

male

36.0 %

unknown

2.7 %

Senior Marketing Program Manager Ethnicity Statistics

White

71.2 %

Hispanic or Latino

12.0 %

Asian

9.7 %

Senior Marketing Program Manager Foreign Languages Spoken Statistics

Spanish

31.3 %

German

6.3 %

Portuguese

6.3 %
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Senior Marketing Program Manager Education

Senior Marketing Program Manager Majors

22.4 %
19.0 %

Senior Marketing Program Manager Degrees

Bachelors

82.0 %

Masters

14.3 %

Associate

1.8 %

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None
High School / GED
Associate
Bachelor's
Master's
Doctorate

Top Colleges for Senior Marketing Program Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
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Top Skills For a Senior Marketing Program Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 26.9% of Senior Marketing Program Managers listed Project Management on their resume, but soft skills such as Analytical skills and Communication skills are important as well.

12 Senior Marketing Program Manager RESUME EXAMPLES

Best States For a Senior Marketing Program Manager

Some places are better than others when it comes to starting a career as a Senior Marketing Program Manager. The best states for people in this position are Washington, Rhode Island, California, and New York. Senior Marketing Program Managers make the most in Washington with an average salary of $138,478. Whereas in Rhode Island and California, they would average $135,533 and $134,180, respectively. While Senior Marketing Program Managers would only make an average of $128,716 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Senior Marketing Program Manager Jobs:
451
Highest 10% Earn:
$195,000
Location Quotient:
1.49
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Senior Marketing Program Manager Jobs:
4,127
Highest 10% Earn:
$190,000
Location Quotient:
2.26
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Montana

Total Senior Marketing Program Manager Jobs:
380
Highest 10% Earn:
$178,000
Location Quotient:
1.32
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Senior Marketing Program Managers

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Top Senior Marketing Program Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Senior Marketing Program Managers and discovered their number of Senior Marketing Program Manager opportunities and average salary. Through our research, we concluded that Cisco Systems was the best, especially with an average salary of $130,152. Microsoft follows up with an average salary of $135,440, and then comes IBM with an average of $128,522. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a Senior Marketing Program Manager. The employers include Seagate Technology, Becton Dickinson, and LinkedIn

RankCompanyZippia ScoreAverage Senior Marketing Program Manager SalaryAverage Salary
1$141,658
2$139,003
3$137,338
4$136,838
5$135,440
6$134,181

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