Senior marketing program manager job description
Updated March 14, 2024
12 min read
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Example senior marketing program manager requirements on a job description
Senior marketing program manager requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in senior marketing program manager job postings.
Sample senior marketing program manager requirements
- Minimum of 7 years of experience in marketing program management
- Bachelor's degree in marketing or a related field
- Proven track record of successfully managing large-scale marketing programs
- Proficient in project management software such as Asana or Trello
Sample required senior marketing program manager soft skills
- Excellent communication skills and ability to collaborate with cross-functional teams
- Strong leadership skills and ability to manage and mentor team members
- Results-driven mindset and ability to prioritize tasks to meet deadlines
- Creative problem-solving skills and ability to think outside the box
- Ability to adapt to changes in a fast-paced environment
Senior marketing program manager job description example 1
RingCentral senior marketing program manager job description
Want to change the way work…works? This is your moment.
RingCentral Glip integrates messaging with video to make conversation, collaboration and connection more meaningful than ever, no matter where or how people want to work.
Our Marketing team uses data, strategy and creativity to share that story with the world in the most effective, relevant ways possible. As part of the RingCentral Marketing team, you will help plan, coordinate, implement and oversee the ways we share RingCentral's message with the world. You'll use data, technology and creativity to target, communicate, measure and adjust with precision- and share the story of a new, reimagined age of business communication with the audiences who want to hear it most.
We're as proud of our working environment as we are of our market success. You'll find all the training, opportunity and resources you could ever want here - with all the work/life benefits you expect, and none of the micromanagement. RingCentral regularly brings home Best Place To Work awards from locations all over the world, and outstanding company ratings on Glassdoor and Comparably!
RingCentral surrounds you with world-class technology and talent, in a people-first environment built from the ground up to help you do the best work of your career. We're not just changing the nature of communication and teamwork. We're winning, together.
Say hello to possibilities.
It's not everyday that you consider starting a new career. We're RingCentral, and we're happy that someone as talented as you is considering this role.
First, a little about us, we're a global leader in cloud-based communications and collaboration software. We are fundamentally changing the nature of human interaction-giving people the freedom to connect powerfully and personally from anywhere, at any time, on any device.
We're a $1.5 billion company that's growing at 30+% annually and we're expanding our Marketing Team to make sure we stay ahead of the competition.
Job description:
RingCentral is looking for a dynamic Senior Marketing Program Manager who will be responsible for managing marketing initiatives and growth programs of RingCentral and Mitel's new strategic partnership. This is a high-impact role responsible for managing the execution of marketing strategies in conjunction with Mitel. This position works very closely with Mitel and will require exceptional collaboration skills across our joint product and marketing teams. When in-person office work resumes, we anticipate this position will occasionally travel to Mitel office locations.
This individual will also need to manage timely deliverables with strong communication and cross functional partnering skills. Be a strategic partner to the head of Strategic Partnerships Marketing to continue to optimize the processes, programs, strategies and alignment of the org
Responsibilities include:
Develop and lead repeatable processes for a marketing business unit - from meeting structure to reporting process, and cross-org alignment Partner with counterparts in sales, operations, partner programs, product management, SMB marketing team for the development shared program plans and timelines Create prioritized strategies, timelines, and action plans with regular updates and proactively communicate these with stakeholders Collaborate and communicate across the organization with all stakeholders - including senior management Project manage joint sales & marketing initiatives across all motions to sell RingCentral products through the key strategic partner's direct sales teams and their channel partner community Leading reporting and measurement activities - aligning with operations - collecting the data and insights from different stakeholders Be a strategic partner to the the head of Strategic Partnerships Marketing to continue to optimize the processes, programs, strategies and alignment of the org
Qualifications:
A minimum of six years of project and/or program management experience, ideally in a SaaS marketing organization General understanding of general marketing strategies and projects - including content marketing, pricing, product launches, market segmentation, targeted campaign Strong communication and presentation skills Hands-on experience with project management phases and processes Ability to see both the strategic big picture and execute against detail Experience managing multiple projects with competing priorities Strong and committed work ethic and the ability to work in a collaborative team environment.
What we offer:
RingCentral offers all the work/life benefits you could ever want, (and none of the micromanagement.) Comprehensive medical, dental, vision, disability, life insurance Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter Benefits 401K match and ESPPFlexible PTOWellness programs including 1:1 wellness coaching through TaskHuman and meditation guidance through HeadspacePaid parental leave and new parent gift boxes Pet insurance Employee Assistance Program (EAP) with counseling sessions available 24/7Rocket Lawyer services that provide legal advice, document creation and estate planning Employee bonus referral program
RingCentral, Inc. (NYSE: RNG) is a leading provider of business cloud communications and contact center solutions based on its powerful Message Video Phone™ (MVP™) global platform. More flexible and cost effective than legacy on-premises PBX and video conferencing systems that it replaces, RingCentral empowers modern mobile and distributed workforces to communicate, collaborate, and connect via any mode, any device, and any location. RingCentral is headquartered in Belmont, California, and has offices around the world.
RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you are hired in Colorado, the compensation range for this position is between $120,000 and $165,000 for full-time employees, in addition to eligibility for variable pay, equity, and benefits. Benefits may include, but are not limited to, health and wellness, 401k, ESPP, vacation, parental leave, and more! The salary may vary depending on your location, skills, and experience.
RingCentral Glip integrates messaging with video to make conversation, collaboration and connection more meaningful than ever, no matter where or how people want to work.
Our Marketing team uses data, strategy and creativity to share that story with the world in the most effective, relevant ways possible. As part of the RingCentral Marketing team, you will help plan, coordinate, implement and oversee the ways we share RingCentral's message with the world. You'll use data, technology and creativity to target, communicate, measure and adjust with precision- and share the story of a new, reimagined age of business communication with the audiences who want to hear it most.
We're as proud of our working environment as we are of our market success. You'll find all the training, opportunity and resources you could ever want here - with all the work/life benefits you expect, and none of the micromanagement. RingCentral regularly brings home Best Place To Work awards from locations all over the world, and outstanding company ratings on Glassdoor and Comparably!
RingCentral surrounds you with world-class technology and talent, in a people-first environment built from the ground up to help you do the best work of your career. We're not just changing the nature of communication and teamwork. We're winning, together.
Say hello to possibilities.
It's not everyday that you consider starting a new career. We're RingCentral, and we're happy that someone as talented as you is considering this role.
First, a little about us, we're a global leader in cloud-based communications and collaboration software. We are fundamentally changing the nature of human interaction-giving people the freedom to connect powerfully and personally from anywhere, at any time, on any device.
We're a $1.5 billion company that's growing at 30+% annually and we're expanding our Marketing Team to make sure we stay ahead of the competition.
Job description:
RingCentral is looking for a dynamic Senior Marketing Program Manager who will be responsible for managing marketing initiatives and growth programs of RingCentral and Mitel's new strategic partnership. This is a high-impact role responsible for managing the execution of marketing strategies in conjunction with Mitel. This position works very closely with Mitel and will require exceptional collaboration skills across our joint product and marketing teams. When in-person office work resumes, we anticipate this position will occasionally travel to Mitel office locations.
This individual will also need to manage timely deliverables with strong communication and cross functional partnering skills. Be a strategic partner to the head of Strategic Partnerships Marketing to continue to optimize the processes, programs, strategies and alignment of the org
Responsibilities include:
Develop and lead repeatable processes for a marketing business unit - from meeting structure to reporting process, and cross-org alignment Partner with counterparts in sales, operations, partner programs, product management, SMB marketing team for the development shared program plans and timelines Create prioritized strategies, timelines, and action plans with regular updates and proactively communicate these with stakeholders Collaborate and communicate across the organization with all stakeholders - including senior management Project manage joint sales & marketing initiatives across all motions to sell RingCentral products through the key strategic partner's direct sales teams and their channel partner community Leading reporting and measurement activities - aligning with operations - collecting the data and insights from different stakeholders Be a strategic partner to the the head of Strategic Partnerships Marketing to continue to optimize the processes, programs, strategies and alignment of the org
Qualifications:
A minimum of six years of project and/or program management experience, ideally in a SaaS marketing organization General understanding of general marketing strategies and projects - including content marketing, pricing, product launches, market segmentation, targeted campaign Strong communication and presentation skills Hands-on experience with project management phases and processes Ability to see both the strategic big picture and execute against detail Experience managing multiple projects with competing priorities Strong and committed work ethic and the ability to work in a collaborative team environment.
What we offer:
RingCentral offers all the work/life benefits you could ever want, (and none of the micromanagement.) Comprehensive medical, dental, vision, disability, life insurance Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter Benefits 401K match and ESPPFlexible PTOWellness programs including 1:1 wellness coaching through TaskHuman and meditation guidance through HeadspacePaid parental leave and new parent gift boxes Pet insurance Employee Assistance Program (EAP) with counseling sessions available 24/7Rocket Lawyer services that provide legal advice, document creation and estate planning Employee bonus referral program
RingCentral, Inc. (NYSE: RNG) is a leading provider of business cloud communications and contact center solutions based on its powerful Message Video Phone™ (MVP™) global platform. More flexible and cost effective than legacy on-premises PBX and video conferencing systems that it replaces, RingCentral empowers modern mobile and distributed workforces to communicate, collaborate, and connect via any mode, any device, and any location. RingCentral is headquartered in Belmont, California, and has offices around the world.
RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you are hired in Colorado, the compensation range for this position is between $120,000 and $165,000 for full-time employees, in addition to eligibility for variable pay, equity, and benefits. Benefits may include, but are not limited to, health and wellness, 401k, ESPP, vacation, parental leave, and more! The salary may vary depending on your location, skills, and experience.
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Senior marketing program manager job description example 2
Apple senior marketing program manager job description
Culver City,California,United States
Marketing
+ 10+ years in digital marketing with demonstrated success in marketing execution/operations driving sales/growth performance
+ Strategic growth mindset with the ability to lead the development and cross-functional execution of effective campaigns and programs based on business opportunities.
+ Experienced leading and motivating a team (developing individual and monthly goals) to drive business growth, acquisition, user engagement, churn reductions and brand awareness.
+ Extensive experience leading lifecycle marketing programs, ideally for a media platform or a transactional/subscription based business (online).
+ Track record of success developing and optimizing push notification, email and in-app messaging programs.
+ Product/CRM expertise leading development and implementing testing plans, automation efforts, and enhancing channel/communication impact.
+ Experience partnering with product teams to develop and evolve the direct marketing planning, delivery, reporting, and optimization technology stack; as well as on the instrumentation of in-app messaging.
+ Track record measuring voluntary/involuntary churn and developing product marketing efforts to improve retention with experience developing and reporting on KPIs
+ Experience working with international markets and ability to collaborate with international marketing colleagues to craft efficient marketing programs that reflect regional market opportunities and customer differences
+ You understand and are familiar with best practices relating to eCommerce, online sales, and workflow management
+ You have experience running CRM teams and working closely with testing partners to ensure delivery of an excellent customer experience
+ You understand how to prioritize campaign features and are passionate about finding ways to improve collaboration across cross functional team members
+ You have international experience and are comfortable developing recommendations based on understanding past campaign performances and industry trends
+ You thrive in a data driven environment, setting monthly goals, and finding solutions to produce results providing a best-in-class product solution that optimizes the customer journey
**Description**
We are seeking a candidate who brings a proven background of success in marketing operations/execution for a major consumer brand: setting the vision, developing the strategy, launching 360 campaigns, building internal capabilities, and leading flawless cross-functional execution. You will lead the operations and execution of digital marketing campaigns on a global basis to drive growth. Collaborating with a broad range of teams, including international marketing, product, growth marketing, editorial, online sales, operations, and creative. Apply your experience using CRM platforms to deliver the right message, to the right user, at the right time, through the right channel. Working collaboratively under pressure, with experience working on complex, international, large-scale, time-critical projects. Outstanding communication and presentation skills, with the ability to deliver impactful presentations at all levels of the organization. Bringing deep understanding of the iOS ecosystem, monetization, user engagement and acquisition models, with subscription apps experience.
**Education & Experience**
B.A./B.S or M.S
**Additional Requirements**
**Apple Footer**
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .
Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) .
Apple is required to comply with a COVID-19 vaccination mandate issued by the New York City Department of Health. We will verify the vaccination status of all New York City team members who are working at an Apple Store, office, or partner store in New York City. New York City Department of Health Learn more (Opens in a new window) .
Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you're applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area.
Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) .
Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .
Marketing
+ 10+ years in digital marketing with demonstrated success in marketing execution/operations driving sales/growth performance
+ Strategic growth mindset with the ability to lead the development and cross-functional execution of effective campaigns and programs based on business opportunities.
+ Experienced leading and motivating a team (developing individual and monthly goals) to drive business growth, acquisition, user engagement, churn reductions and brand awareness.
+ Extensive experience leading lifecycle marketing programs, ideally for a media platform or a transactional/subscription based business (online).
+ Track record of success developing and optimizing push notification, email and in-app messaging programs.
+ Product/CRM expertise leading development and implementing testing plans, automation efforts, and enhancing channel/communication impact.
+ Experience partnering with product teams to develop and evolve the direct marketing planning, delivery, reporting, and optimization technology stack; as well as on the instrumentation of in-app messaging.
+ Track record measuring voluntary/involuntary churn and developing product marketing efforts to improve retention with experience developing and reporting on KPIs
+ Experience working with international markets and ability to collaborate with international marketing colleagues to craft efficient marketing programs that reflect regional market opportunities and customer differences
+ You understand and are familiar with best practices relating to eCommerce, online sales, and workflow management
+ You have experience running CRM teams and working closely with testing partners to ensure delivery of an excellent customer experience
+ You understand how to prioritize campaign features and are passionate about finding ways to improve collaboration across cross functional team members
+ You have international experience and are comfortable developing recommendations based on understanding past campaign performances and industry trends
+ You thrive in a data driven environment, setting monthly goals, and finding solutions to produce results providing a best-in-class product solution that optimizes the customer journey
**Description**
We are seeking a candidate who brings a proven background of success in marketing operations/execution for a major consumer brand: setting the vision, developing the strategy, launching 360 campaigns, building internal capabilities, and leading flawless cross-functional execution. You will lead the operations and execution of digital marketing campaigns on a global basis to drive growth. Collaborating with a broad range of teams, including international marketing, product, growth marketing, editorial, online sales, operations, and creative. Apply your experience using CRM platforms to deliver the right message, to the right user, at the right time, through the right channel. Working collaboratively under pressure, with experience working on complex, international, large-scale, time-critical projects. Outstanding communication and presentation skills, with the ability to deliver impactful presentations at all levels of the organization. Bringing deep understanding of the iOS ecosystem, monetization, user engagement and acquisition models, with subscription apps experience.
**Education & Experience**
B.A./B.S or M.S
**Additional Requirements**
**Apple Footer**
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .
Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) .
Apple is required to comply with a COVID-19 vaccination mandate issued by the New York City Department of Health. We will verify the vaccination status of all New York City team members who are working at an Apple Store, office, or partner store in New York City. New York City Department of Health Learn more (Opens in a new window) .
Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you're applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area.
Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) .
Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .
Dealing with hard-to-fill positions? Let us help.
Senior marketing program manager job description example 3
Petco Holdings, Inc. senior marketing program manager job description
C ome work at a place where innovation and teamwork come together to support the most exciting missions in the world!
Technical program management for programs such as Salesforce Marketing Cloud and other technical platforms. Works with key stakeholders across the company to drive timelines and processes that deliver a range of marketing programs and projects on-time, in-scope and within budget. Identify, analyze, design and implement process efficiencies that enable this objective. Solid line reporting to VP of Marketing Operations, dotted line and direct staff member of the VP of CRM Marketing.
Responsibilities:
Designs and delivers Program/Project Management (PM) and Process improvements for CRM Marketing programs
+ Demonstrates mastery of all PM deliverables (e.g. charters, timelines, dashboards, communications, mitigation and contingency plans).
+ Using exceptional project management techniques (e.g. Agile methodologies), to design and execute processes and develop program timelines that assist marketing partners to deliver a range of marketing programs on-time, in-scope and within budget.
+ Be the glue that connects the CRM team across Petco.
+ Provide PM leadership for cross departmental teams including a regular cadence of forums and communication of progress, issues, actions, status.
+ Provide light program management support for company-wide workstreams. Examples include:
+ GTM Council and GTM Readiness which have checkpoints that coincide with marketing campaigns
+ Annual-planning, data migration, platform implementation
General expectations:
+ Work independently to develop methods, techniques and criteria for achieving objectives.
+ Proactively identify and tackle tough problems with the ability to take complex situations and distill them down to simple and easy to understand analyses for executive decision making.
+ Provide operational and executive status reporting, as well as drive sharing of best practices and learnings across marketing teams.
+ Be a trusted advisor to the management team regarding the effectiveness in the team processes and delivery.
+ Manages the agendas and facilitates leadership forums as required.
+ Manages the expenses and forecasts for assigned budgets.
+ Ability to leverage and understand PM tolls such as Smartsheets & Jira
+ Day to day operational support of CRM organization including process improvement, organizational effectiveness, communications and employee engagement
+ Ability to deal with ambiguity and drive results
Education and Experience Required:
+ BA or BS in related field
+ Marketing, Marketing Operations
+ 7+ years project management experience
+ 3+ years people management or team lead experience
+ Project or process management experience, certification preferred but not required (e.g. CAPM- Certified Associate in Project Management), PMP, and/or Six Sigma Black Belt, or equivalent experience
+ Experience leading large, cross-departmental teams
Knowledge and Skills
+ Extensive program and project management experience, expertise in negotiating fast-changing schedules and juggling numerous projects at the same time
+ Experience and demonstrated success in managing stakeholders
+ Process issue identification, analysis, future state definition and implementation
+ A real change-agent - someone energized by the thought of proactively identifying opportunities and developing innovative methods to solve them
+ Excellent analytical thinking, analysis, and problem solving skills
+ Ability to keep details organized across multiple workstreams and multiple teams
+ Strong written and oral communications skills, including negotiation, presentation, and influence. Ability to listen, not dominating the conversation, and communicate/present succinctly.
+ Extensive knowledge of Microsoft suite, SmartSheet, or other project management tools
+ Experience creating proposals and implementation plans.
+ Moderate experience with statistical analysis and financial modeling.
+ Leadership skills including team-building, conflict resolution and consensus-building
+ Ability to manage and influence virtual teams
+ Ability to interface effectively with all levels of management
+ Experience with organizational effectiveness assessments and improvement methods
+ Passionate, driven, dependable and transformational
Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
Technical program management for programs such as Salesforce Marketing Cloud and other technical platforms. Works with key stakeholders across the company to drive timelines and processes that deliver a range of marketing programs and projects on-time, in-scope and within budget. Identify, analyze, design and implement process efficiencies that enable this objective. Solid line reporting to VP of Marketing Operations, dotted line and direct staff member of the VP of CRM Marketing.
Responsibilities:
Designs and delivers Program/Project Management (PM) and Process improvements for CRM Marketing programs
+ Demonstrates mastery of all PM deliverables (e.g. charters, timelines, dashboards, communications, mitigation and contingency plans).
+ Using exceptional project management techniques (e.g. Agile methodologies), to design and execute processes and develop program timelines that assist marketing partners to deliver a range of marketing programs on-time, in-scope and within budget.
+ Be the glue that connects the CRM team across Petco.
+ Provide PM leadership for cross departmental teams including a regular cadence of forums and communication of progress, issues, actions, status.
+ Provide light program management support for company-wide workstreams. Examples include:
+ GTM Council and GTM Readiness which have checkpoints that coincide with marketing campaigns
+ Annual-planning, data migration, platform implementation
General expectations:
+ Work independently to develop methods, techniques and criteria for achieving objectives.
+ Proactively identify and tackle tough problems with the ability to take complex situations and distill them down to simple and easy to understand analyses for executive decision making.
+ Provide operational and executive status reporting, as well as drive sharing of best practices and learnings across marketing teams.
+ Be a trusted advisor to the management team regarding the effectiveness in the team processes and delivery.
+ Manages the agendas and facilitates leadership forums as required.
+ Manages the expenses and forecasts for assigned budgets.
+ Ability to leverage and understand PM tolls such as Smartsheets & Jira
+ Day to day operational support of CRM organization including process improvement, organizational effectiveness, communications and employee engagement
+ Ability to deal with ambiguity and drive results
Education and Experience Required:
+ BA or BS in related field
+ Marketing, Marketing Operations
+ 7+ years project management experience
+ 3+ years people management or team lead experience
+ Project or process management experience, certification preferred but not required (e.g. CAPM- Certified Associate in Project Management), PMP, and/or Six Sigma Black Belt, or equivalent experience
+ Experience leading large, cross-departmental teams
Knowledge and Skills
+ Extensive program and project management experience, expertise in negotiating fast-changing schedules and juggling numerous projects at the same time
+ Experience and demonstrated success in managing stakeholders
+ Process issue identification, analysis, future state definition and implementation
+ A real change-agent - someone energized by the thought of proactively identifying opportunities and developing innovative methods to solve them
+ Excellent analytical thinking, analysis, and problem solving skills
+ Ability to keep details organized across multiple workstreams and multiple teams
+ Strong written and oral communications skills, including negotiation, presentation, and influence. Ability to listen, not dominating the conversation, and communicate/present succinctly.
+ Extensive knowledge of Microsoft suite, SmartSheet, or other project management tools
+ Experience creating proposals and implementation plans.
+ Moderate experience with statistical analysis and financial modeling.
+ Leadership skills including team-building, conflict resolution and consensus-building
+ Ability to manage and influence virtual teams
+ Ability to interface effectively with all levels of management
+ Experience with organizational effectiveness assessments and improvement methods
+ Passionate, driven, dependable and transformational
Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
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Updated March 14, 2024
Updated March 14, 2024