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Become A Senior Marketing Representative

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Working As A Senior Marketing Representative

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $77,927

    Average Salary

What Does A Senior Marketing Representative Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Marketing Representative

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Marketing Representative Career Paths

Senior Marketing Representative
Regional Sales Manager Sales And Marketing Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Manager Operations Manager Regional Sales Manager
Business Development Sales Manager
9 Yearsyrs
Senior Sales Representative District Sales Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Senior Sales Representative Sales Manager Business Development Manager
Director New Business Development
11 Yearsyrs
Sales Consultant Marketing Consultant Regional Marketing Manager
Director Of Field Marketing
11 Yearsyrs
Senior Account Executive Business Development Manager Director Of Sales
Director Of Global Sales
13 Yearsyrs
District Sales Manager Business Development Manager Senior Product Manager
Director Of Marketing And Product Management
10 Yearsyrs
Sales Manager Marketing Consultant Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Regional Sales Manager Director Of Sales
Director Of Sales & Business Development
12 Yearsyrs
Marketing Director Event Manager Senior Manager Of Marketing
Director, Strategic Marketing
10 Yearsyrs
District Sales Manager Regional Sales Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Marketing Manager Marketing Director
Executive Director, Marketing
9 Yearsyrs
Senior Account Executive Marketing Manager Marketing Vice President
Executive Vice President Marketing
13 Yearsyrs
Account Manager Director Of Sales Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Senior Account Manager Account Executive Product Manager
Market Development Manager
8 Yearsyrs
Account Executive Marketing Manager Marketing Director
Marketing Vice President
10 Yearsyrs
Account Manager Account Executive Marketing Director
Regional Marketing Director
7 Yearsyrs
Account Executive Sales Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Sales Manager Program Manager Product Marketing Manager
Solutions Marketing Manager
9 Yearsyrs
Senior Account Manager Senior Account Executive Director Of Sales
Vice President Of Sales & Operations
11 Yearsyrs
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Help others decide if this is a good career for them

Average Length of Employment
Sales/Marketing 3.1 years
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Top Careers Before Senior Marketing Representative
Manager 4.9%
Internship 2.4%
Top Careers After Senior Marketing Representative
Consultant 5.8%
Manager 5.8%
Owner 3.8%
Director 2.9%

Do you work as a Senior Marketing Representative?

Senior Marketing Representative Demographics

Gender

Male

53.1%

Female

44.2%

Unknown

2.7%
Ethnicity

White

63.5%

Hispanic or Latino

14.3%

Black or African American

12.1%

Asian

6.3%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

37.5%

French

25.0%

Russian

12.5%

Hungarian

6.3%

Japanese

6.3%

Greek

6.3%

Italian

6.3%
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Senior Marketing Representative Education

Schools

Pennsylvania State University

9.3%

University of Phoenix

9.3%

Villanova University

7.0%

Michigan State University

7.0%

University of Arizona

7.0%

Slippery Rock University of Pennsylvania

4.7%

Saint John's University - New York

4.7%

Marist College

4.7%

Georgia State University

4.7%

Kent State University

4.7%

Governors State University

4.7%

University of Kansas

4.7%

University of Rochester

3.5%

University of North Texas

3.5%

Angelo State University

3.5%

George Washington University

3.5%

Pace University - New York

3.5%

Illinois State University

3.5%

University of Texas at Dallas

3.5%

West Virginia University

3.5%
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Majors

Business

37.4%

Marketing

12.4%

Management

6.8%

Communication

4.5%

Finance

4.5%

Accounting

3.8%

Political Science

3.5%

Psychology

3.3%

Public Relations

3.3%

Nursing

2.8%

Economics

2.5%

History

2.5%

English

2.0%

Law

1.8%

Electrical Engineering

1.5%

Education

1.5%

Public Administration

1.5%

Insurance

1.5%

Advertising

1.5%

Specialized Sales And Merchandising

1.3%
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Degrees

Bachelors

54.4%

Masters

22.5%

Other

14.3%

Associate

4.0%

Certificate

2.2%

Doctorate

1.8%

License

0.5%

Diploma

0.2%
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Full Time
Part Time
Internship
Temporary

Real Senior Marketing Representative Salaries

Job Title Company Location Start Date Salary
Senior Crude Marketing Representative Enbridge Employee Services, Inc. Houston, TX Aug 15, 2015 $88,490 -
$110,000
SR. Representative-Event Marketing (Bilingual) Alsac/St. Jude Children's Research Hospital Memphis, TN Aug 26, 2015 $72,904
SR. Marketing Representative ABB Inc. South Boston, VA Sep 30, 2013 $71,406 -
$103,900
SR. Marketing Representative ABB Inc. South Boston, VA Jan 13, 2014 $71,406 -
$103,900
Senior Marketing Representative Lutron Electronics Co., Inc. Coopersburg, PA Sep 21, 2011 $70,000
SR. Event Marketing Representative (Bilingual) Alsac/St. Jude Children's Research Hospital Emeryville, CA May 02, 2013 $57,476
SR. Representative Event Marketing (Bilingual) Alsac/St. Jude Children's Research Hospital Emeryville, CA May 02, 2013 $57,476
Senior Marketing Representative ABB Inc. South Boston, VA Sep 17, 2015 $55,800 -
$108,100
SR. Representative-Event Marketing (Bilingual) Alsac-St. Jude Children's Research Hospital Arlington, VA Feb 15, 2014 $50,814 -
$67,284
SR. Representative-Event Marketing (Bilingual) Alsac/St. Jude Children's Research Hospital Arlington, VA Nov 15, 2014 $48,360

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Top Skills for A Senior Marketing Representative

  1. Product Line
  2. State Territory
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Hired as an intern to be a National Marketing Representative for a new product line.
  • Managed a four state territory providing technical and business assistance to direct key accounts and our distributors.
  • Maximized customer service to internal and external stakeholders, including to customers across several lines of business.
  • Develop new accounts through marketing resources and cold calling by creating value for strategic asset management prospects.
  • Managed risk analysis, business forecasting, compliance regulation and identification of health care fraud in an ever-changing regulatory environment.

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