How to hire a senior marketing representative

How to hire a senior marketing representative, step by step

Here's a step-by-step senior marketing representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a senior marketing representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new senior marketing representative
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the senior marketing representative you need to hire. Certain senior marketing representative roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A senior marketing representative's background is also an important factor in determining whether they'll be a good fit for the position. For example, senior marketing representatives from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of senior marketing representatives.

   Type of Senior Marketing Representative	Description	Hourly rate
   Senior Marketing Representative	Wholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.	$18-43
   Sales/Marketing	Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image... Show more	$11-33
   Sales Representative And Account Manager	A sales representative/account manager is responsible for supervising client portfolio accounts and maintaining long-lasting relationships with business partners. Sales representatives/account managers meet with existing and potential clients to discuss new services offered by the company, as well as addressing their requests for review... Show more	$19-50

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Product Development
   • Sales Territory
   • Sales Presentations
   • Market Research
   • Press Releases
   • Account Management
   • Business Relationships
   • Trade Shows
   • Insurance Programs
   • Financial Institutions
   • Medicaid
   • Health Insurance
   • Competitive Market
   • Medicare

   Check all skills

   Responsibilities:

   • Manage new product and content releases to promote brand awareness through SEO and UI optimization.
   • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
   • Launch an expand company website, design, functionality, graphics, content, and SEO.
   • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
   • Market filtration and softening systems by informing customers of their benefits inside Costco warehouses.

   More senior marketing representative duties

3. Make a budget

   Including a salary range in your senior marketing representative job description is a great way to entice the best and brightest candidates. A senior marketing representative salary can vary based on several factors:

   • Location. For example, senior marketing representatives' average salary in hawaii is 47% less than in massachusetts.
   • Seniority. Entry-level senior marketing representatives earn 57% less than senior-level senior marketing representatives.
   • Certifications. A senior marketing representative with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a senior marketing representative's salary.

   Average senior marketing representative salary

   $59,896yearly

   $28.80 hourly rate

   ---

   Entry-level senior marketing representative salary

   $39,000 yearly salary

   Updated December 17, 2025

   Average senior marketing representative salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Pennsylvania	$65,326	$31
   2	Virginia	$63,834	$31
   3	Louisiana	$59,901	$29
   4	Texas	$59,520	$29
   5	Colorado	$58,016	$28
   6	Nebraska	$54,282	$26
   7	New Mexico	$51,642	$25
   8	Tennessee	$51,109	$25
   9	Georgia	$48,203	$23
   10	Florida	$47,850	$23

   Average senior marketing representative salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Berkshire Hathaway	$105,246	$50.60	2
   2	NBCUniversal	$83,787	$40.28	26
   3	Eastman	$64,264	$30.90	2
   4	ABB	$61,338	$29.49	7
   5	Lockheed Martin	$59,095	$28.41	7
   6	EOG Resources	$58,815	$28.28	1
   7	Lutron Electronics	$58,311	$28.03
   8	BancorpSouth	$53,402	$25.67
   9	The University of New Mexico	$51,720	$24.87	5
   10	Bank Five Nine	$49,407	$23.75
   11	National Indemnity	$47,291	$22.74

4. Writing a senior marketing representative job description

   A senior marketing representative job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a senior marketing representative job description:

   Senior marketing representative job description example

   The Outreach & Marketing Representative Senior job serves as a liaison and resource to all potential referral sources to VCUHS with the intent of increasing business referrals. The Outreach & Marketing Representative Senior implements marketing strategies that increase revenue, referral base and promote department's corporate brand. This job interprets changes in the marketplace and generates ideas to carry out marketing initiatives that increase our market share. Performs market research, monitors customer service, assesses the market and evaluates departments' program and operating units. This job is responsible for public relations with referring physicians, hospital staff and other "customers" of VCUHS. This position tracks all activities and insures contribution to ROI.
   
   The Outreach & Marketing Representative Senior is responsible for developing and fostering relationships with physicians and staff in network and new markets to increase referral growth, improve relations, remove service barriers and offer educational information for referral sources based on the needs and profile of a practice. This job initiates relationships and conducts outreach activities and customer service/network development service recovery calls to physicians and their staff. This job also supports VCU Health Care System Physicians and VCUHS Department Administrators/Leaders in promoting MCVP physicians and services to physicians both within Richmond and the entire Commonwealth of Virginia and in outlying areas.
   
   Licensure, Certification, or Registration Requirements for Hire: Valid Virginia Driver's License and an acceptable driving record Licensure, Certification, or Registration Requirements for continued employment: Valid Virginia Driver's License and an acceptable driving record Experience REQUIRED: Minimum of three (3) years of account management and/or business development experience Minimum of two (2) years of marketing experience Previous professional level work experience in a healthcare organization Experience PREFERRED: Previous work experience specifically in healthcare marketing and market research Five (5) years previous experience in healthcare sales Education/training REQUIRED: Bachelors Degree in Marketing, Business, Finance or a Healthcare related field Education/training PREFERRED: Masters Degree in Marketing, Business, Finance or a Healthcare related field Independent action(s) required: Develops, expands and fosters long-term positive physician relationships. Maximizes physician utilization of hospital services through enhanced customer service ethic. Serves as point of contact for community physicians. Acts consistently with VCUHS Health's values. Updates and maintains information in outreach departmental database. Investigates and problem solves. Reports issues weekly and results monthly. Participates in development/revision of departmental policies, procedures and other materials. Maintains statistical data, call reports and conflict resolution documentation. This documentation is provided to the Department Director monthly for review. Assists with training or outreach support team including physician support representatives. Must have the ability to work well independently as well as under supervision Supervisory responsibilities (if applicable): N/A Additional position requirements: N/A Age Specific groups served: N/A Physical Requirements (includes use of assistance devices as appropriate): Physical: Lifting 20-50 lbs. Activities: Prolonged standing, Prolonged sitting, Walking (distance), Reaching (overhead, extensive, repetitive) Mental/Sensory: Strong recall, Reasoning, Problem solving, Hearing, Speak clearly, Write legibly, Reading, Logical thinking Emotional: Fast pace environment, Steady pace, Able to handle multiple priorities, Frequent and intense customer interactions, Able to adapt to frequent change
   
   The Outreach & Mktg Rep Senior will serve as an ambassador for the health care system to build strategic relationships with partner organizations through the management of the system's sponsorship and events program.
   
   Performance expectations include account management; program implementation and promotion; and reporting in addition to other administrative and planning functions.
   
   In addition to referring providers, this specific role will manage additional "customer" relationships working closely with community partners. Successful candidates will:
   * Demonstrate account and project management skills
   * Possess strong communication and interpersonal skills with the ability to build and maintain relationships
   * Have requisite experience in communications / marketing / public relations, including event management
   
   EEO Employer/Disabled/Protected Veteran/41 CFR 60-1.4.

   Copy this example

   

5. Post your job

   There are a few common ways to find senior marketing representatives for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your senior marketing representative job on Zippia to find and recruit senior marketing representative candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with senior marketing representative candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new senior marketing representative

   Once you've decided on a perfect senior marketing representative candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new senior marketing representative. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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