Senior marketing representative job description

The Outreach & Marketing Representative Senior job serves as a liaison and resource to all potential referral sources to VCUHS with the intent of increasing business referrals. The Outreach & Marketing Representative Senior implements marketing strategies that increase revenue, referral base and promote department's corporate brand. This job interprets changes in the marketplace and generates ideas to carry out marketing initiatives that increase our market share. Performs market research, monitors customer service, assesses the market and evaluates departments' program and operating units. This job is responsible for public relations with referring physicians, hospital staff and other "customers" of VCUHS. This position tracks all activities and insures contribution to ROI.

The Outreach & Marketing Representative Senior is responsible for developing and fostering relationships with physicians and staff in network and new markets to increase referral growth, improve relations, remove service barriers and offer educational information for referral sources based on the needs and profile of a practice. This job initiates relationships and conducts outreach activities and customer service/network development service recovery calls to physicians and their staff. This job also supports VCU Health Care System Physicians and VCUHS Department Administrators/Leaders in promoting MCVP physicians and services to physicians both within Richmond and the entire Commonwealth of Virginia and in outlying areas.

Licensure, Certification, or Registration Requirements for Hire: Valid Virginia Driver's License and an acceptable driving record Licensure, Certification, or Registration Requirements for continued employment: Valid Virginia Driver's License and an acceptable driving record Experience REQUIRED: Minimum of three (3) years of account management and/or business development experience Minimum of two (2) years of marketing experience Previous professional level work experience in a healthcare organization Experience PREFERRED: Previous work experience specifically in healthcare marketing and market research Five (5) years previous experience in healthcare sales Education/training REQUIRED: Bachelors Degree in Marketing, Business, Finance or a Healthcare related field Education/training PREFERRED: Masters Degree in Marketing, Business, Finance or a Healthcare related field Independent action(s) required: Develops, expands and fosters long-term positive physician relationships. Maximizes physician utilization of hospital services through enhanced customer service ethic. Serves as point of contact for community physicians. Acts consistently with VCUHS Health's values. Updates and maintains information in outreach departmental database. Investigates and problem solves. Reports issues weekly and results monthly. Participates in development/revision of departmental policies, procedures and other materials. Maintains statistical data, call reports and conflict resolution documentation. This documentation is provided to the Department Director monthly for review. Assists with training or outreach support team including physician support representatives. Must have the ability to work well independently as well as under supervision Supervisory responsibilities (if applicable): N/A Additional position requirements: N/A Age Specific groups served: N/A Physical Requirements (includes use of assistance devices as appropriate): Physical: Lifting 20-50 lbs. Activities: Prolonged standing, Prolonged sitting, Walking (distance), Reaching (overhead, extensive, repetitive) Mental/Sensory: Strong recall, Reasoning, Problem solving, Hearing, Speak clearly, Write legibly, Reading, Logical thinking Emotional: Fast pace environment, Steady pace, Able to handle multiple priorities, Frequent and intense customer interactions, Able to adapt to frequent change

The Outreach & Mktg Rep Senior will serve as an ambassador for the health care system to build strategic relationships with partner organizations through the management of the system's sponsorship and events program.

Performance expectations include account management; program implementation and promotion; and reporting in addition to other administrative and planning functions.

In addition to referring providers, this specific role will manage additional "customer" relationships working closely with community partners. Successful candidates will:
* Demonstrate account and project management skills
* Possess strong communication and interpersonal skills with the ability to build and maintain relationships
* Have requisite experience in communications / marketing / public relations, including event management

EEO Employer/Disabled/Protected Veteran/41 CFR 60-1.4.

5 or more years of combined experience spanning the following areas:

• Creating and driving sales leads for a sales and marketing organization

• Building relationships with customers

• Working with variety of marketing tactics, such as: email, social, web, SEO, industry boards, etc.
  

Software/Technical Skills

• B2B social media platforms (e.g. LinkedIn)

• Sales automation/customer relationship management platforms (preferably Salesforce)

• Marketing automation platforms (Marketo, Eloqua) is preferred
  

Other Skills/Knowledge/Abilities

• Knowledge of working with databases and database analytics

• Ability to manage & guide outside lead generation contractors

• Strong communication skills (verbal, written, interpersonal)

• Strong organizational skills

• Ability to influence and persuade

• Ability to build strong working relationships

Brother Offers

Compensation and Benefits

• The salary (or hiring) range for this position is $60,600 - $103,100 per year

• Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity and alignment with market data

• This position is eligible to participate in the relevant annual Brother Bonus Plan. Bonus awards are contingent upon 1) achievement of your individual objectives and 2) Brother achieving its Corporate and business level objectives

• Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement and Paid Time Off. Details are available at

• Casual dress environment

• Tuition reimbursement: Up to 10k yearly

• Access to learning and development online and in-person classes
  

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers.

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit .

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.