Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Job outlook for senior marketing representatives in the United States
Senior marketing representative job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected senior marketing representative job growth rate is 4% from 2018-2028.
About 63,300 new jobs for senior marketing representatives are projected over the next decade.
Senior marketing representative salaries have increased 9% for senior marketing representatives in the last 5 years.
There are over 45,196 senior marketing representatives currently employed in the United States.
There are 151,723 active senior marketing representative job openings in the US.
The average senior marketing representative salary is $59,896.
Are senior marketing representative jobs in demand?
Senior marketing representative job and salary trends over time
Senior marketing representative jobs over time
Senior marketing representative job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 45,196 | 0.01% |
| 2020 | 46,497 | 0.01% |
| 2019 | 48,873 | 0.01% |
| 2018 | 49,055 | 0.01% |
| 2017 | 50,526 | 0.02% |
Average senior marketing representative salary over time
Senior marketing representative salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $59,896 | $28.80 | +3.6% |
| 2024 | $57,830 | $27.80 | +2.4% |
| 2023 | $56,460 | $27.14 | +2.7% |
| 2022 | $54,974 | $26.43 | --0.3% |
| 2021 | $55,138 | $26.51 | +2.5% |
Senior marketing representative jobs by state
Most common states for senior marketing representatives
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Utah | 3,101,833 | 1,060 | 34% |
| 2 | New Hampshire | 1,342,795 | 452 | 34% |
| 3 | District of Columbia | 693,972 | 221 | 32% |
| 4 | Minnesota | 5,576,606 | 1,674 | 30% |
| 5 | Pennsylvania | 12,805,537 | 3,701 | 29% |
| 6 | Connecticut | 3,588,184 | 1,047 | 29% |
| 7 | Wyoming | 579,315 | 163 | 28% |
| 8 | Massachusetts | 6,859,819 | 1,821 | 27% |
| 9 | Maine | 1,335,907 | 355 | 27% |
| 10 | Washington | 7,405,743 | 1,937 | 26% |
| 11 | Nebraska | 1,920,076 | 506 | 26% |
| 12 | Virginia | 8,470,020 | 2,108 | 25% |
| 13 | Maryland | 6,052,177 | 1,489 | 25% |
| 14 | Rhode Island | 1,059,639 | 266 | 25% |
| 15 | Kansas | 2,913,123 | 690 | 24% |
| 16 | South Dakota | 869,666 | 207 | 24% |
| 17 | North Carolina | 10,273,419 | 2,372 | 23% |
| 18 | New Jersey | 9,005,644 | 2,059 | 23% |
| 19 | Wisconsin | 5,795,483 | 1,315 | 23% |
| 20 | North Dakota | 755,393 | 174 | 23% |
Most common cities for senior marketing representatives
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Bridgewater | 2 | 4% | $74,330 |
| 2 | Broomfield | 1 | 2% | $58,049 |
| 3 | Westminster | 1 | 1% | $58,043 |
Senior Marketing Representative job outlook: Expert opinions
Our panel of senior marketing representative experts
University of Maryland - College Park
University of Akron
City University of Seattle
North Dakota State University
Siena College
University of Scranton
St. John Fisher College
Penn State Erie, The Behrend College
University of Vermont
Auburn University-Montgomery
Aurora University
Nichols College
University of Oregon
Jennifer D'Angelo PhD
Assistant Professor of MarketingWhat general advice would you give to a Senior Marketing Representative?
Jennifer D'Angelo PhD: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What Senior Marketing Representative skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo PhD: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What will help Senior Marketing Representatives increase their earning potential?
Jennifer D'Angelo PhD: A marketing manager is often responsible for planning and implementing a marketing plan. What this marketing plan encompasses can vary, as marketing involves many different things such as branding, product development, sales, advertising, digital and social media, and retailing.
What Senior Marketing Representative skills would you recommend for someone trying to advance their career?
Hank Boyd: With the looming prospects of AI, soft skills will reign supreme in sales. While at
first blush it might seem counterintuitive in that product knowledge used to be cardinal
skill, today's salesforce relies heavily on networking. Numerous academic papers lend
credence to this idea. Great people skills often trump wonkish knowledge about the
product line.
As we wade further into the 21st Century, environmental scanning (or better yet
the innate ability to read prospects) will remain pivotal. Exceptional salespeople
instinctively scan a prospective client's office noticing all the trappings. They are trying to find something they can comment upon, by doing so they can establish common
ground. Once a connection is forged, salespeople move out of the box of being pesky
interlopers into becoming valued associates.
Lastly, if you decide to embark on a career in sales never forget the tried-and-
true axiom of ABC - always be closing. This phrase means having the gumption to ask
for the business. While sales recruits might have congenial and bubbly personalities, if
they cannot look the prospect in the eye and ask for the business, they ought to find
another profession.
Director Dave Payne M.S.
Associate Professor of Practice / SalesUniversity of Akron
Specialized Sales, Merchandising And Marketing Operations
What general advice would you give to a Senior Marketing Representative?
Director Dave Payne M.S.: Planning, practice, and skills are the keys to a successful career launch. Practice and coaching feedback will build competence, which builds confidence and sales performance success.
What Senior Marketing Representative skills would you recommend for someone trying to advance their career?
Ajay Abraham Ph. D.: Everyone is talking about AI these days, so I will start off by joining the bandwagon, but with some nuance. It's important to know how to use artificial intelligence tools in order to be better or more effective at one's job. This doesn't mean that everyone needs to become an AI expert, but that we should be able to harness the power of AI tools to improve the quality and efficiency of our work. This requires being fluent enough with AI tools to understand, discuss, and make decisions involving AI or about AI output (even if we don't actually use those tools in a hands-on manner). This should be done while also being able to bridge the gap for those who are less fluent (perhaps those in more senior-level roles who are even less hands-on with these tools). That apart, as more of the workforce focuses more of their time on technical and similar skills, "softer" skills such as integrity, professionalism, self-awareness, and team-orientation will become even more important as differentiators.
What general advice would you give to a Senior Marketing Representative?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What will help Senior Marketing Representatives increase their earning potential?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Senior Marketing Representative?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
What Senior Marketing Representative skills would you recommend for someone trying to advance their career?
Ahmad Asady: Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What skills will help Senior Marketing Representatives earn the most?
Soyoung Joo: Being able to work well with people from diverse backgrounds can be added to the above skills.
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What soft skills should all Senior Marketing Representatives possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
What will help Senior Marketing Representatives increase their earning potential?
Clair Smith Ph.D.: St. John Fisher is at its core a liberal arts college, and I'm a firm believer that a grounding in how to reason and make sound independent judgments is critical. And in Economics, that's what we do. I believe that graduates who can effectively reason and think through the implications of important decisions, who have quantitative skills to analyze and interpret data to inform those decisions, and who can powerfully communicate those arguments to others through the written and spoken word will have the greatest professional success and financial remuneration.
What will help Senior Marketing Representatives increase their earning potential?
Lisa Elliott Ph.D.: We are starting to see demand for data visualization in addition to the traditional user experience education requirements. Students who can take unstructured data sets and create a meaningful story helps the organization and the user understand complex situations. We expect that data visualization and data modeling will be a future skill for those in human factors psychology and for user experience design professionals.
What certifications/licenses/courses can have the biggest impact for Senior Marketing Representatives?
Madison Berry: The bachelor's degree is still the gold standard for employment out of college, but a specific degree isn't as necessary as we might think. We have UVM alumni come visit us to talk about their storied careers in Finance, and they graduated with Political Science, Engineering, and Sociology degrees. Some industries are more rigid than others - having a Masters of Accountancy and passing your CPA is key for working in many accounting areas, for example - but when it comes to wanting to work in business, being able to show transferrable and useful skills is most important. Critical thinking, problem solving, willingness to learn, and communication skills are key.
Mary Kiker Ph.D.
Professor of ManagementAuburn University-Montgomery
Department of Business Administration
What are the biggest trends we'll see in the Senior Marketing Representative job market given the pandemic?
Mary Kiker Ph.D.: Yes, I think there will be an enduring impact of the pandemic on graduates. They now realize that life can change drastically in an instant. They realized that they had to change their behavior, be flexible, and they realized that circumstances out of their control will impact their life dramatically.
What will help Senior Marketing Representatives increase their earning potential?
Mary Kiker Ph.D.: For people in human resource management, earning an HR certification will increase their earning potential (SHRM-CP or PHR).
Jacqueline Babb
Assistant Professor of Digital Marketing, Director of Graduate StudiesAurora University
Marketing Department
What are the biggest trends we'll see in the Senior Marketing Representative job market given the pandemic?
Jacqueline Babb: The pandemic has been a tipping point for innovation in technology. I anticipate that we may see a more of an emphasis on technology in business that will bring teams together virtually, but also automate tasks that are simple and repetitive.
Jean Beaupré
Associate Professor of Communication and Marketing, Communication B.A. Program ChairNichols College
Department of Communication
What type of skills will young Senior Marketing Representatives need?
Jean Beaupré: If the events of 2020 have taught us anything, it is the importance of resilience and flexibility. New graduates will need to remain alert, curious, and ready for inevitable change. Communication skills like active listening, teamwork, and writing will never go out of style and are consistently valued by organizations of all sizes and industries. In light of increasing globalization and emphasis on gender and racial diversity, successful professionals will have high cultural intelligence (CQ), contributing to strong negotiation and interpersonal skills.
Business communication graduates will need to possess comfort with technology, including the ability to self-teach the new and proprietary applications they will indeed be expected to use. Finally, they should be prepared to support why communication initiatives are vital to business outcomes strategically. Effective communication practices have been connected to organizational innovation, efficiency, and profitability; communication professionals should have the capability to make that case using data and evidence.
Will there be an enduring impact of the coronavirus pandemic on Senior Marketing Representatives?
T. Bettina Cornwell: I think everyone, and especially those launching their careers during this pandemic, will be impacted. Importantly, these and other extreme events may well be a part of our future. New graduates will have experience with crisis planning, and this will support their future resilience.