What does a senior marketing representative do?
Senior marketing representative responsibilities
Here are examples of responsibilities from real senior marketing representative resumes:
- Manage new product and content releases to promote brand awareness through SEO and UI optimization.
- Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
- Launch an expand company website, design, functionality, graphics, content, and SEO.
- Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
- Market filtration and softening systems by informing customers of their benefits inside Costco warehouses.
Senior marketing representative skills and personality traits
We calculated that 14% of Senior Marketing Representatives are proficient in Product Development, Sales Territory, and Sales Presentations. They’re also known for soft skills such as Physical stamina, Self-confidence, and Customer-service skills.
We break down the percentage of Senior Marketing Representatives that have these skills listed on their resume here:
- Product Development, 14%
Marketed classified, on-site product development and contract engineering services to program managers of government, aerospace, and defense contractors.
- Sales Territory, 10%
Transitioned into new sales territory and uncovered new sales opportunities by utilizing networking and consultative selling principles.
- Sales Presentations, 7%
Created marketing programs, sales presentations and direct mail campaigns.
- Market Research, 6%
Conducted market research and competitive analysis, Developed and maintained monthly key metrics on sales and marketing activities, 3.
- Press Releases, 6%
Generated favorable publicity by preparing press releases and feature articles for local and international magazines and coordinated interviews with press.
- Account Management, 5%
Provided account management and customer service follow up as well as patient service information.
"product development," "sales territory," and "sales presentations" are among the most common skills that senior marketing representatives use at work. You can find even more senior marketing representative responsibilities below, including:
Physical stamina. One of the key soft skills for a senior marketing representative to have is physical stamina. You can see how this relates to what senior marketing representatives do because "wholesale and manufacturing sales representatives are often on their feet for a long time and may carry heavy sample products." Additionally, a senior marketing representative resume shows how senior marketing representatives use physical stamina: "gained extensive knowledge in physical therapy, chiropractic medicine, insurance reimbursements, medicare and medicaid, and personal injury cases. "
Self-confidence. Another essential skill to perform senior marketing representative duties is self-confidence. Senior marketing representatives responsibilities require that "wholesale and manufacturing sales representatives must be confident and persuasive when making sales presentations." Senior marketing representatives also use self-confidence in their role according to a real resume snippet: "provide superior customer service and resolve customer problems with ease and confidence. "
Customer-service skills. senior marketing representatives are also known for customer-service skills, which are critical to their duties. You can see how this skill relates to senior marketing representative responsibilities, because "wholesale and manufacturing sales representatives must be able to listen to the customer’s needs and concerns before and after the sale." A senior marketing representative resume example shows how customer-service skills is used in the workplace: "reviewed customer accounts to optimize rates, processed balance transfers to other financial institutions. "
Interpersonal skills. A big part of what senior marketing representatives do relies on "interpersonal skills." You can see how essential it is to senior marketing representative responsibilities because "wholesale and manufacturing sales representatives must be able to work well with many types of people." Here's an example of how this skill is used from a resume that represents typical senior marketing representative tasks: "cited for excellence in interpersonal communications, teamwork, customer service, flexibility and reliability. "
The three companies that hire the most senior marketing representatives are:
- Berkshire Hathaway5 senior marketing representatives jobs
- Eastman2 senior marketing representatives jobs
- Boeing2 senior marketing representatives jobs
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Compare different senior marketing representatives
Senior marketing representative vs. Sales/marketing
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
These skill sets are where the common ground ends though. The responsibilities of a senior marketing representative are more likely to require skills like "sales territory," "insurance programs," "financial institutions," and "medicaid." On the other hand, a job as a sales/marketing requires skills like "customer relations," "customer service," "digital marketing," and "product knowledge." As you can see, what employees do in each career varies considerably.
Sales/marketing tend to make the most money working in the technology industry, where they earn an average salary of $49,506. In contrast, senior marketing representatives make the biggest average salary, $75,117, in the finance industry.On average, sales/marketing reach similar levels of education than senior marketing representatives. Sales/marketing are 1.1% less likely to earn a Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.Senior marketing representative vs. Sales representative and account manager
A sales representative/account manager is responsible for supervising client portfolio accounts and maintaining long-lasting relationships with business partners. Sales representatives/account managers meet with existing and potential clients to discuss new services offered by the company, as well as addressing their requests for review. They also handle the account budgets, developing strategic procedures and marketing techniques to improve the brand image in the market, generating more revenues and profits for the business. A sales representative/account manager identifies business opportunities by following trends to provide public demands and interests.
Each career also uses different skills, according to real senior marketing representative resumes. While senior marketing representative responsibilities can utilize skills like "product development," "sales territory," "press releases," and "insurance programs," sales representative and account managers use skills like "customer service," "sales process," "flyers," and "product knowledge."
In general, sales representative and account managers achieve similar levels of education than senior marketing representatives. They're 3.2% less likely to obtain a Master's Degree while being 0.1% less likely to earn a Doctoral Degree.Senior marketing representative vs. Marketing manager
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
The required skills of the two careers differ considerably. For example, senior marketing representatives are more likely to have skills like "sales territory," "account management," "business relationships," and "insurance programs." But a marketing manager is more likely to have skills like "digital marketing," "marketing campaigns," "project management," and "integrated marketing."
Marketing managers make a very good living in the technology industry with an average annual salary of $115,553. On the other hand, senior marketing representatives are paid the highest salary in the finance industry, with average annual pay of $75,117.When it comes to education, marketing managers tend to earn similar degree levels compared to senior marketing representatives. In fact, they're 4.6% more likely to earn a Master's Degree, and 0.2% more likely to graduate with a Doctoral Degree.Senior marketing representative vs. Marketing supervisor
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Types of senior marketing representative
Updated January 8, 2025
