Senior marketing research analyst skills for your resume and career

The best thing for a student/graduate to do, if they're taking a gap year, would be to continue to enhance their skills in social media, marketing, and public relation writing by implementing practices to show progression in communicative methods when marketing a product/service/event or get a positive response/feedback to a well-organized campaign.

Students should volunteer with small/local businesses or create their brand (start a blog or become a niche social media influencer) to practice and build on their experience. Once the student/graduate does that, they should keep a weekly log with analytics to help them understand how to improve moving forward. This will be beneficial when applying for a communication/public relations job during an interview. The degree gets the student/graduate the talk, but the experience lands them the job.

Young graduates in journalism and digital media (fact-driven information-gathering and information dissemination) need skills in critical thinking and analytical approaches to public documents and data. It requires a broad liberal arts education and understanding of how language, quantitative skills (i.e., numeracy), and how a grasp of the history of our nation and the world are crucial to understanding events happening now.
Graduates will need the kinds of emotional and social intelligence that will give confidence in pursuing a cross-cultural understanding of socio-political and socio-economic messages that are released by political and corporate leaders - to hold those leaders accountable to claims they make that are false, misleading, or untenable in leadership.

Young graduates will need skill in writing (in English, but preferably in other languages used in the rapidly globalizing media marketplace). They will need a basic grasp of applied psychology, sociology, and moral reasoning to navigate creative but compassionate approaches to interviewing people of all ages and backgrounds to tell stories that are contextually accurate, true to established facts, and that further understanding of those whose voices are not heard (or are mischaracterized by other media).

Young graduates will need skills in visual language: photojournalism, design-based information sharing, animation, virtual reality, and augmented reality to bring news and the meaning behind the news to audiences that are post-literate. Video technology - telling stories via video in multiple digital formats - will continue to be a mainstay of the news and information industries.

In terms of soft skills, those probably won't change much, they will simply be practiced differently. Being flexible is important since jobs may switch between home and office and since one may be dealing with someone else working from home and the challenges that can present-what cat owner hasn't had their cat walk in front of the camera or step on the wrong computer key? The ability to work in groups will continue to have importance as well as the ability to manage your own time and meet deadlines. At the same time, the nature of computer camera interaction means that people will have to learn to "read" others differently than they would in an in-person environment. Many recent articles have talked about how it is harder to read facial cues or detect emotional responses on the computer. Again, those presently taking synchronous classes have the opportunity to practice these skills--providing students turn on their cameras rather than relying only on audio. If the past year has demonstrated anything, it is that people need to be more culturally aware and sensitive and also be able to work with people of diverse backgrounds. History classes are a great way for students to better understand what others have gone through and how that might impact interaction today. Additionally, history classes-as well as college in general-should provide students with the skills to help create the kind of changes in institutions and companies that need to be made to make them more inclusive. Perhaps the greatest skill college students have is the ability to learn. I never intended to teach online, yet here I am doing just that. It required learning new ways to approach teaching, reconsideration of the ways students learned in the new environment, and figuring out new online programs to make all this happen. I was forced to do this as a result of the pandemic but most students will find that this sort of adjustment-whether foreseen or not-will be a regular part of their career path. The ability to learn these new skills, to apply new methods and to approach issues in new and innovative ways will help them stand out when it comes to looking for a job.

I am a proponent of truly being able to be analytical and dig into numbers. Quantitative reasoning is vital to understanding the status of the business. Marketers need to speak the language of accountants, financiers, and operations managers to understand where there are red flags if any.