How To Become A Senior Marketing Specialist: What It Is and Career Path

What is a senior marketing specialist and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Linda Goulet,

Michelle R. Eubanks

A Senior Marketing Specialist is responsible for the design and alignment of the company's marketing strategy and campaigns according to the company's overall goals and wishes.

This is a position heavy with responsibility, as the Manager will have to create marketing strategies and the brand of the face itself while also supervising employees working within or closely with the marketing department.

They are also responsible for analyzing the performance of past published content and strategies, managing and working within a timeline and a certain budget, reporting and cooperating with higher management, researching and analyzing the market and its various moving parts, hiring and mentoring new employees, potentially dealing with Public Relations crisis, and working with the IT department.

A potential candidate for this job will typically have a Bachelor's degree in Marketing or Public Relations and a few years of experience working in relevant industries and positions and often might be asked to have proficiency in design or marketing software or other specializations.

What general advice would you give to a senior marketing specialist?

Linda Goulet

Interim Associate Dean/Department Chair, Marketing, Davenport University

Stay as updated as you can. If you are looking for a job, join your local AMA chapter to network. Find a mentor who works in marketing and meet regularly (virtual now). There are also dozens of free certifications out there that you may take to hone your skills or create awareness around the content you don't have a lot of knowledge about (Hub Spot and Google both offer many free certification opportunities).

ScoreSenior Marketing SpecialistUS Average

Salary

6.0

Avg. Salary $76,374

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 11.50%

Black or African American 5.12%

Hispanic or Latino 12.22%

Unknown 4.99%

White 66.04%

Gender

female 63.61%

male 36.39%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a senior marketing specialist

Explore senior marketing specialist education requirements

Most common senior marketing specialist degrees

Bachelor's

77.0 %

Master's

14.3 %

Associate

6.8 %

Start to develop specific senior marketing specialist skills

Skills	Percentages
Digital Marketing	13.57%
Project Management	5.43%
Email Marketing	5.26%
SEO	4.59%
Integrated Marketing	4.53%

Complete relevant senior marketing specialist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New senior marketing specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a senior marketing specialist based on U.S. Bureau of Labor Statistics data and data from real senior marketing specialist resumes.

Research senior marketing specialist duties and responsibilities

Manage the local budget for promotional giveaways.
Manage PPC advertising in Google AdWords & LinkedIn.
Manage marketing template library, source promotional items and giveaways.
Lead API integration on Salesforce to facilitate email automation and improve efficiency of drip campaigns.

Get senior marketing specialist experience

Generally, it takes 4-6 years to become a senior marketing specialist. The most common roles before becoming a senior marketing specialist include marketing specialist, marketing coordinator team lead and marketing manager.

Prepare your senior marketing specialist resume

When your background is strong enough, you can start writing your senior marketing specialist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a senior marketing specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable senior marketing specialist resume templates

Build a professional senior marketing specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your senior marketing specialist resume.