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Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Senior Marketing and Demand Specialist||Aids Vaccine Advocacy Coalition||New York, NY||Aug 15, 2016||$185,000|
|Senior Marketing Specialist||23Andme, Inc.||Mountain View, CA||Aug 28, 2015||$152,000|
|Senior Marketing Specialist||Clear USA LLC||New York, NY||Oct 08, 2016||$150,000|
|Senior Marketing Specialist||Givaudan Fragrances Corporation||New York, NY||Apr 03, 2016||$117,000|
|Senior Marketing Specialist||Givaudan Fragrances Corporation||New York, NY||May 27, 2016||$117,000|
|Senior Segment Marketing Specialist||T-Mobile USA, Inc.||Bellevue, WA||Sep 03, 2014||$112,549 -
|Senior Lifecycle Marketing Specialist||Change.ORG, Inc.||San Francisco, CA||Nov 20, 2015||$110,115 -
|Senior Marketing Specialist||Mitchell International, Inc.||San Diego, CA||Feb 13, 2015||$110,053|
|SR. Program Marketing Specialist||Medtronic, Inc.||Minneapolis, MN||Jul 01, 2012||$110,000|
|Senior Marketing Specialist||Thermo Fisher Scientific, Inc.||San Jose, CA||Jul 20, 2011||$105,000|
|Senior Scientist, Marketing Specialist||Pacific Biosciences of California, Inc.||Menlo Park, CA||May 04, 2015||$105,000|
|SR. Marketing Development Specialist||Medtronic, Inc.||Los Angeles, CA||Aug 31, 2013||$105,000|
|Senior Segment Marketing Specialist||T-Mobile USA, Inc.||Bellevue, WA||Mar 01, 2014||$103,542 -
|Senior Marketing Specialist||Symantec Corporation||Mountain View, CA||Sep 05, 2015||$91,080|
|Senior International Marketing Specialist||Skout, Inc.||San Francisco, CA||Feb 20, 2012||$90,000|
|Senior Marketing Specialist||Bright Media Corporation||San Francisco, CA||Oct 01, 2013||$89,000 -
|Senior Marketing Specialist III||Samsung Electronics America, Inc.||Ridgefield Park, NJ||Jun 01, 2015||$88,622|
|Senior Marketing Specialist III||Samsung Electronics America, Inc.||Ridgefield Park, NJ||Jan 06, 2015||$88,622|
|Senior Marketing Operations Specialist||Active Network, LLC||Dallas, TX||Mar 09, 2016||$86,571|
|SR. Marketing Analytics Specialist||Bluebeam Software, Inc.||Pasadena, CA||Jun 06, 2016||$75,010|
|Senior Marketing and Brand Specialist||Nonplusultraunited, Inc.||New York, NY||Jul 07, 2014||$75,000|
|SR. Marketing Specialist||Nxstage Medical, Inc.||Lawrence, MA||Oct 01, 2010||$75,000 -
|Senior Marketing Specialist||Schneider Electric USA, Inc.||Nashville, TN||Apr 01, 2013||$73,505|
|Senior Marketing Specialist||Eventforte, Inc.||Los Angeles, CA||Jul 25, 2016||$72,634|
|Senior Marketing Specialist||Schneider Electric USA, Inc.||Nashville, TN||Sep 06, 2011||$72,200|
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