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Become A Senior Marketing Specialist

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Working As A Senior Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $72,000

    Average Salary

What Does A Senior Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Senior Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Marketing Specialist Jobs

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Senior Marketing Specialist Career Paths

Senior Marketing Specialist
Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Marketing Manager Senior Manager Of Marketing Marketing Director
Director, Global Marketing
12 Yearsyrs
Marketing Director
Marketing Operations Director
8 Yearsyrs
Account Manager Product Manager Marketing Communications Manager
Marketing Program Manager
6 Yearsyrs
Account Manager Product Manager Brand Manager
Brand Marketing Manager
6 Yearsyrs
Account Manager Product Manager Product Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Marketing Communications Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Communications Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Project Manager Development Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Marketing Program Manager
Partner Marketing Manager
7 Yearsyrs
Owner Owner And Founder Social Media Manager
Online Marketing Manager
5 Yearsyrs
Office Manager Communications Manager Social Media Manager
Content Marketing Manager
6 Yearsyrs
Office Manager Communications Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Marketing And Operations Manager Merchandising Manager Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Senior Account Executive Communications Manager Social Media Manager
Digital Marketing Strategist
5 Yearsyrs
Assistant Vice President, Marketing Marketing Officer Marketing Supervisor
Marketing Services Manager
6 Yearsyrs
Senior Manager Of Marketing Co-Founder Digital Marketing Manager
Brand Strategist
5 Yearsyrs
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Do you work as a Senior Marketing Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Marketing Lead 2.4 years
Top Careers Before Senior Marketing Specialist
Internship 3.1%
Top Careers After Senior Marketing Specialist
Manager 2.4%
Consultant 2.4%
Owner 2.1%

Do you work as a Senior Marketing Specialist?

Average Yearly Salary
$72,000
View Detailed Salary Report
$47,000
Min 10%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$109,000
Max 90%
Best Paying Company
Arup Group
Highest Paying City
Redwood City, CA
Highest Paying State
Alaska
Avg Experience Level
3.1 years
How much does a Senior Marketing Specialist make at top companies?
The national average salary for a Senior Marketing Specialist in the United States is $72,509 per year or $35 per hour. Those in the bottom 10 percent make under $47,000 a year, and the top 10 percent make over $110,000.

Real Senior Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Senior Marketing and Demand Specialist Aids Vaccine Advocacy Coalition New York, NY Aug 15, 2016 $185,000
Senior Marketing Specialist 23Andme, Inc. Mountain View, CA Aug 28, 2015 $152,000
Senior Marketing Specialist Clear USA LLC New York, NY Oct 08, 2016 $150,000
Solution Marketing Senior Specialist Sap Global Marketing, Inc. Palo Alto, CA Aug 15, 2015 $134,644
Solution Marketing Senior Specialist Sap Global Marketing, Inc. Palo Alto, CA Aug 15, 2012 $127,900
Solution Marketing Senior Specialist Sap Labs, LLC Burlington, MA Apr 23, 2015 $118,106
Solution Marketing Senior Specialist Sap Labs, LLC Burlington, NJ Apr 23, 2015 $118,106
Senior Marketing Specialist Givaudan Fragrances Corporation New York, NY May 27, 2016 $117,000
Senior Marketing Specialist Givaudan Fragrances Corporation New York, NY Apr 03, 2016 $117,000
Senior Segment Marketing Specialist T-Mobile USA, Inc. Bellevue, WA Sep 03, 2014 $112,549 -
$142,882
Senior Lifecycle Marketing Specialist Change.org, Inc. San Francisco, CA Nov 20, 2015 $110,115 -
$125,000
Senior Marketing Specialist Mitchell International, Inc. San Diego, CA Feb 13, 2015 $110,053
SR. Program Marketing Specialist Medtronic, Inc. Minneapolis, MN Jul 01, 2012 $110,000
Senior Marketing Specialist Fedex Corporate Services Memphis, TN Nov 14, 2016 $96,866 -
$100,056
Senior Marketing Specialist The Mathworks, Inc. Natick, MA Sep 09, 2015 $92,800 -
$145,200
Senior Marketing Specialist Mitchell International, Inc. San Diego, CA Sep 20, 2016 $92,145
Senior Marketing Specialist Zulily, LLC Seattle, WA Sep 14, 2016 $92,000
SR. Marketing Specialist Mitchell International Inc. San Diego, CA Jan 10, 2016 $91,245
Senior Marketing Specialist Symantec Corporation Mountain View, CA Sep 05, 2015 $91,080
Senior International Marketing Specialist Skout, Inc. San Francisco, CA Feb 20, 2012 $90,000
Senior Marketing Specialist, Pricing Strategy Sanmina-Sci Corporation Rancho Santa Margarita, CA Mar 16, 2010 $77,486
Senior Specialist Marketing HSBC Bank USA, N.A. Mettawa, IL Jan 01, 2010 $77,265
SR. Marketing Specialist CBRE, Inc. New York, NY Nov 26, 2012 $76,000 -
$90,000
SR. Marketing Specialist Siemens Industry, Inc. Alpharetta, GA Sep 11, 2012 $76,000
Senior Marketing Specialist Siemens Industry, Inc. Alpharetta, GA Nov 24, 2011 $76,000
SR. Marketing Specialist Symantec Corporation Mountain View, CA Nov 15, 2011 $75,600 -
$113,400
Senior Marketing Specialist Symantec Corporation Mountain View, CA Oct 01, 2010 $75,600 -
$113,400

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Top Skills for A Senior Marketing Specialist

  1. Web Content
  2. Email
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Executed SEO initiatives including site hierarchy changes, link building, keyword analysis/optimization, social media tactics and web content development.
  • Performed system testing including for email delivery system.
  • Create and implement strategic marketing plans leveraging traditional and online advertising; negotiate media buys and analyze campaign metrics.
  • Collaborate with cross functional teams on new product development initiatives.
  • Planned and coordinated participation in international trade shows and conferences and assisted with brand development and customer communication.

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Top 10 Best States for Senior Marketing Specialists

  1. New Jersey
  2. Rhode Island
  3. Washington
  4. Delaware
  5. Massachusetts
  6. Texas
  7. Minnesota
  8. New York
  9. California
  10. District of Columbia
  • (676 jobs)
  • (96 jobs)
  • (689 jobs)
  • (54 jobs)
  • (1,038 jobs)
  • (1,228 jobs)
  • (436 jobs)
  • (1,692 jobs)
  • (3,869 jobs)
  • (173 jobs)

Senior Marketing Specialist Demographics

Gender

Female

58.1%

Male

33.6%

Unknown

8.3%
Ethnicity

White

62.4%

Hispanic or Latino

13.3%

Black or African American

11.2%

Asian

9.6%

Unknown

3.5%
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Foreign Languages Spoken

Spanish

33.6%

Mandarin

10.0%

French

9.1%

Japanese

8.2%

Portuguese

7.3%

German

6.4%

Chinese

5.5%

Cantonese

4.5%

Italian

2.7%

Turkish

1.8%

Korean

1.8%

Arabic

1.8%

Swedish

0.9%

Swahili

0.9%

Icelandic

0.9%

Hindi

0.9%

Indonesian

0.9%

Norwegian

0.9%

Armenian

0.9%

Russian

0.9%
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Senior Marketing Specialist Education

Schools

Michigan State University

10.6%

University of Phoenix

10.6%

San Jose State University

5.9%

University of Memphis

5.5%

Texas State University

4.7%

Pennsylvania State University

4.7%

University of Washington

4.7%

Northern Illinois University

4.7%

Boston College

4.2%

Georgetown University

4.2%

Georgia State University

4.2%

DePaul University

4.2%

Purdue University

4.2%

University of Georgia

4.2%

Johns Hopkins University

4.2%

University of San Francisco

3.8%

University of North Texas

3.8%

Arizona State University

3.8%

University of Pittsburgh -

3.8%

Boston University

3.8%
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Majors

Business

27.8%

Marketing

25.8%

Communication

9.2%

Management

6.4%

Public Relations

3.2%

English

3.0%

Finance

2.9%

Journalism

2.8%

Graphic Design

2.8%

Psychology

2.3%

Political Science

2.1%

Advertising

1.7%

Fine Arts

1.6%

Business Communications

1.6%

Liberal Arts

1.2%

Accounting

1.2%

Education

1.2%

Writing

1.2%

Economics

1.1%

International Business

0.9%
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Degrees

Bachelors

53.4%

Masters

29.8%

Other

9.0%

Associate

3.6%

Certificate

3.2%

Diploma

0.6%

Doctorate

0.2%

License

0.1%
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