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Become A Senior Marketing Specialist

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Working As A Senior Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $76,000

    Average Salary

What Does A Senior Marketing Specialist Do At Brunswick

* Assisting in various integrated communication and marketing activities including social media, email campaigns, advertising campaigns, promotions, and content creation
* Coordinating and supervising the production of a wide range of marketing collateral including point of purchase materials like catalogs
* Working with the creative team on annual photoshoot planning and execution
* Researching and sustaining in-depth knowledge of all products and maintaining a current library of image & video assets
* Developing content and providing monthly updates to retail websites and social media in the form of images, copy, and video
* Implementing project management skills for documenting and tracking activities
* Executing a wide variety of initiatives related to industry trade shows and dealer events
* Attending boat shows, company sponsored promotions, and events
* Providing insight and analysis on marketing campaigns for understanding ROI
* Completing market research including competitor analysis and market statistics
* Assisting with dealer network marketing requests and needs

What Does A Senior Marketing Specialist Do At Acuity Brands

* Plan and execute monthly email newsletters and various large print collateral projects (selection guides, application guides, etc.) on schedule.
* Partner with marketing automation team to track and report performance metrics.
* Measure all aspects of marketing efforts: newsletter effectiveness, click rate, catalog engagement.
* Communicate and implement counter measures as necessary.
* Create unique messaging for multiple audiences, such as: agents, distributors, end users etc.
* Develop and execute strategy to raise customer and influencer engagement with monthly newsletters, increasing open and click rates.
* Collaborate with creative, marketing automation, product, and sales teams to gather necessary product information, ensure project timelines and deadlines are met.
* Utilize ABS to drive continuous improvement in marketing and communications processes.
* Utilize and creates and maintains standard work for best practices.
* Monitor and measure results and implement continuous improvement

What Does A Senior Marketing Specialist Do At Wolters Kluwer

* Execute go to market strategy aligned with sales and product management goals.
* Work with the NA Marketing team to deliver the retention Nurture and Renewal Program.
* Ensure Website and Landing page content stays updated.
* Define the metrics for tactics executed and provide monthly performance reports.
* Help deliver rigor and discipline to the GTM and product launch process.
* Conduct quarterly VOC activities that include customer panels and surveys to ensure that the optimal message is being delivered to the right audience.
* Develop buyer personas to understand and drive segmentation analysis.
* Align your organization's selling process to the buying process, describing the key personas' information needs for each step in the process.
* Work in conjunction with Product Management and Sales Enablement to help deliver sales training collateral.
* Research competitive and industry trends communicate internally, and translate it into how we react to the market.
* Deliver impactful and relevant marketing collateral (whitepapers, infographics, testimonials, videos, etc...) that drive higher engagement and adoption with our customer base.
* In addition, the Marketing Manager will work in conjunction with the NA Marketing team to help build a Small Firm communications framework.
* They will assist in building an internal monthly Communication calendar, monthly newsletters, and provide assistance with Executive visits.
* Here are some other responsibilities:
* Assist team members with day to day marketing tasks and coordinating marketing projects and activities as requested
* Work with internal teams to ensure created content is brand compliant

What Does A Senior Marketing Specialist Do At CBRE

* Partner with Marketing and Communication teams to develop strategic marketing campaigns in support of company initiatives, new platforms, and innovation
* Develop presentations, multi-media assets, and internal and external communications
* Manage social media channels and partner on content management for strategic launch of campaigns
* Develop reports to help increase overall SEO for web platforms
* Support event planning for a variety of industry associations and sponsorships
* Supports deployment of overall digital strategy
* Reviews internal and external collateral materials, proofreads content, ensures appropriate branding and approves materials for final distribution.
* Assists in the coordination and implementation of marketing strategies and performs research and analysis to support those strategies.
* Assists executive leadership in preparing various marketing materials as needed on an ad hoc basis.
* Provides quality control for mass e-mail broadcasts, ensuring that appropriate branding, content, and formatting are used.
* Other duties may be assigned.
* No formal supervisory responsibilities in this position.
* May provide informal assistance such as technical guidance, and/or training to coworkers.
* May coordinate and assign tasks to co-workers within a work unit and/or project

What Does A Senior Marketing Specialist Do At Experian

* Take operational responsibility for the delivery of campaigns through 1:1 channels available on the Salesforce Marketing Cloud (SFMC) platform including email, SMS and push notifications.
* This includes the set up and deployment of complex and automated communication journeys within SFMC/Exact Target (write business rules based on key data point triggers, dynamic content and customer behavior), and quickly identifying and troubleshooting performance issues, demonstrating an ability to drive successful resolutions.
* Test for email and digital functionality and proper rendering across devices, operating systems, and browsers including landing page functionality to ensure clicks can successfully convert to a sale.
* Set up and test for proper tagging/tracking of campaign source codes in the URL and in other internal systems.
* Ensure CAN
* SPAM and other legal requirements are adhered to.
* Review, query, pull and upload files from data warehouse/main database and/or campaign management tool (experience with Unica, SDL, Infor, etc is helpful but not required), troubleshoot issues, and ensure safe transfer and storage of confidential and personal data.
* Configure email deploys using uploaded list(s) or self-created list(s) in SFMC/Exact Target, manipulating/splitting if necessary, suppressing other lists if necessary, and scheduling the email to deploy to the determined audience.
* Monitor and uphold high deliver-ability and inbox deliver-ability by importing clean data and following best practices to avoid junkbox placement or blocked emails.
* Liaise with cross-functional teams including Technical Teams, Business Intelligence/Data Warehousing, Analytics, Web Operations, Legal, and Marketing

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How To Become A Senior Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 


Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Marketing Specialist jobs

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Senior Marketing Specialist Career Paths

Senior Marketing Specialist
Senior Account Manager Senior Account Executive Marketing Specialist
Associate Marketing Manager
5 Yearsyrs
Product Marketing Manager Marketing Director
Brand Director
11 Yearsyrs
Product Manager Sales Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Senior Project Manager Project Director Research Manager
Consumer Marketing Manager
6 Yearsyrs
Product Manager Marketing Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Program Manager Business Development Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Program Manager Marketing Consultant Marketing Manager
Director, Global Marketing
12 Yearsyrs
Project Manager Senior Project Manager Senior Product Manager
Director, Product Marketing
11 Yearsyrs
Marketing Program Manager Senior Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Product Marketing Manager Business Development Manager Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Senior Communications Specialist Communications Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Director General Manager Account Executive
Marketing Manager
6 Yearsyrs
Senior Account Manager Account Executive Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Marketing Program Manager Senior Project Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director Business Developer
Marketing/Business Development
8 Yearsyrs
Project Manager Program Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Communications Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Marketing Communications Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
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Senior Marketing Specialist Demographics


  • Female

  • Male

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Mandarin

  • Portuguese

  • Japanese

  • Chinese

  • German

  • Italian

  • Cantonese

  • Turkish

  • Indonesian

  • Arabic

  • Swedish

  • Swahili

  • Icelandic

  • Hindi

  • Korean

  • Norwegian

  • Armenian

  • Russian

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Senior Marketing Specialist

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Senior Marketing Specialist Education

Senior Marketing Specialist

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Real Senior Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Senior Marketing and Demand Specialist Aids Vaccine Advocacy Coalition New York, NY Aug 15, 2016 $185,000
Senior Marketing Specialist 23Andme, Inc. Mountain View, CA Aug 28, 2015 $152,000
Senior Marketing Specialist Clear USA LLC New York, NY Oct 08, 2016 $150,000
Senior Marketing Specialist Givaudan Fragrances Corporation New York, NY Apr 03, 2016 $117,000
Senior Marketing Specialist Givaudan Fragrances Corporation New York, NY May 27, 2016 $117,000
Senior Segment Marketing Specialist T-Mobile USA, Inc. Bellevue, WA Sep 03, 2014 $112,549 -
Senior Lifecycle Marketing Specialist Change.ORG, Inc. San Francisco, CA Nov 20, 2015 $110,115 -
Senior Marketing Specialist Mitchell International, Inc. San Diego, CA Feb 13, 2015 $110,053
SR. Program Marketing Specialist Medtronic, Inc. Minneapolis, MN Jul 01, 2012 $110,000
Senior Marketing Specialist Thermo Fisher Scientific, Inc. San Jose, CA Jul 20, 2011 $105,000
Senior Scientist, Marketing Specialist Pacific Biosciences of California, Inc. Menlo Park, CA May 04, 2015 $105,000
SR. Marketing Development Specialist Medtronic, Inc. Los Angeles, CA Aug 31, 2013 $105,000
Senior Segment Marketing Specialist T-Mobile USA, Inc. Bellevue, WA Mar 01, 2014 $103,542 -
Senior Marketing Specialist Symantec Corporation Mountain View, CA Sep 05, 2015 $91,080
Senior International Marketing Specialist Skout, Inc. San Francisco, CA Feb 20, 2012 $90,000
Senior Marketing Specialist Bright Media Corporation San Francisco, CA Oct 01, 2013 $89,000 -
Senior Marketing Specialist III Samsung Electronics America, Inc. Ridgefield Park, NJ Jun 01, 2015 $88,622
Senior Marketing Specialist III Samsung Electronics America, Inc. Ridgefield Park, NJ Jan 06, 2015 $88,622
Senior Marketing Operations Specialist Active Network, LLC Dallas, TX Mar 09, 2016 $86,571
SR. Marketing Analytics Specialist Bluebeam Software, Inc. Pasadena, CA Jun 06, 2016 $75,010
Senior Marketing and Brand Specialist Nonplusultraunited, Inc. New York, NY Jul 07, 2014 $75,000
SR. Marketing Specialist Nxstage Medical, Inc. Lawrence, MA Oct 01, 2010 $75,000 -
Senior Marketing Specialist Schneider Electric USA, Inc. Nashville, TN Apr 01, 2013 $73,505
Senior Marketing Specialist Eventforte, Inc. Los Angeles, CA Jul 25, 2016 $72,634
Senior Marketing Specialist Schneider Electric USA, Inc. Nashville, TN Sep 06, 2011 $72,200

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Top Skills for A Senior Marketing Specialist


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Top Senior Marketing Specialist Skills

  1. Web Content
  2. Online
  3. Trade Shows
You can check out examples of real life uses of top skills on resumes here:
  • Published and authored web articles; managed web content across various branded web sites.
  • Coordinated marketing activities and communication between the company's English and Chinese marketing team for an online global travel agency.
  • Support and attend multiple industry trade shows and sales events to build brand loyalty.
  • Managed media relations (interviews, press releases, pitches, media kits) for trade and daily press.
  • Managed content creation and website updates in coordination with promotion and SEO goals.

Top Senior Marketing Specialist Employers

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