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Become A Senior Marketing Specialist

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Working As A Senior Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $76,000

    Average Salary

What Does A Senior Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Senior Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Marketing Specialist jobs

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Senior Marketing Specialist Career Paths

Senior Marketing Specialist
Senior Account Manager Senior Account Executive Marketing Specialist
Associate Marketing Manager
5 Yearsyrs
Product Marketing Manager Marketing Director
Brand Director
11 Yearsyrs
Product Manager Sales Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Senior Project Manager Project Director Research Manager
Consumer Marketing Manager
6 Yearsyrs
Product Manager Marketing Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Program Manager Business Development Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Program Manager Marketing Consultant Marketing Manager
Director, Global Marketing
12 Yearsyrs
Project Manager Senior Project Manager Senior Product Manager
Director, Product Marketing
11 Yearsyrs
Marketing Program Manager Senior Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Product Marketing Manager Business Development Manager Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Senior Communications Specialist Communications Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Director General Manager Account Executive
Marketing Manager
6 Yearsyrs
Senior Account Manager Account Executive Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Marketing Program Manager Senior Project Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director Business Developer
Marketing/Business Development
8 Yearsyrs
Project Manager Program Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Communications Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Marketing Communications Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
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Average Length of Employment
Marketing Director 3.1 years
Marketing Manager 3.1 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Marketing Advisor 2.1 years
Marketing Analyst 2.1 years
Top Employers Before
Internship 2.9%
Top Employers After

Senior Marketing Specialist Demographics

Gender

Female

60.7%

Male

37.4%

Unknown

2.0%
Ethnicity

White

79.2%

Asian

9.9%

Hispanic or Latino

8.3%

Unknown

1.9%

Black or African American

0.6%
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Languages Spoken

Spanish

33.3%

French

11.5%

Mandarin

8.3%

Portuguese

8.3%

Japanese

7.3%

Chinese

5.2%

German

5.2%

Italian

3.1%

Cantonese

3.1%

Turkish

2.1%

Indonesian

2.1%

Arabic

2.1%

Swedish

1.0%

Swahili

1.0%

Icelandic

1.0%

Hindi

1.0%

Korean

1.0%

Norwegian

1.0%

Armenian

1.0%

Russian

1.0%
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Senior Marketing Specialist Education

Schools

University of Phoenix

11.8%

Michigan State University

11.2%

San Jose State University

6.8%

DePaul University

6.2%

University of Washington

5.0%

University of Memphis

5.0%

Boston University

5.0%

Purdue University

4.3%

Northern Illinois University

4.3%

Towson University

4.3%

University of North Texas

3.7%

Arizona State University

3.7%

Pennsylvania State University

3.7%

Georgia State University

3.7%

West Virginia University

3.7%

Southern New Hampshire University

3.7%

George Mason University

3.7%

Kennesaw State University

3.7%

Boston College

3.1%

Columbia College Chicago

3.1%
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Majors

Business

27.8%

Marketing

26.8%

Communication

8.8%

Management

6.4%

Public Relations

3.5%

Journalism

3.5%

Finance

3.1%

English

3.0%

Graphic Design

2.5%

Fine Arts

1.6%

Political Science

1.6%

Advertising

1.5%

Psychology

1.4%

Business Communications

1.4%

International Business

1.3%

Liberal Arts

1.3%

Writing

1.3%

Accounting

1.1%

Electrical Engineering

1.0%

Economics

1.0%
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Degrees

Bachelors

50.7%

Masters

32.5%

Other

9.3%

Certificate

3.1%

Associate

3.1%

Diploma

0.8%

Doctorate

0.4%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Senior Marketing and Demand Specialist Aids Vaccine Advocacy Coalition New York, NY Aug 15, 2016 $185,000
Senior Marketing Specialist 23Andme, Inc. Mountain View, CA Aug 28, 2015 $152,000
Senior Marketing Specialist Clear USA LLC New York, NY Oct 08, 2016 $150,000
Solution Marketing Senior Specialist Sap Global Marketing, Inc. Palo Alto, CA Aug 15, 2015 $134,644
Solution Marketing Senior Specialist Sap Global Marketing, Inc. Palo Alto, CA Aug 15, 2012 $127,900
Solution Marketing Senior Specialist Sap Labs, LLC Burlington, NJ Apr 23, 2015 $118,106
Solution Marketing Senior Specialist Sap Labs, LLC Burlington, MA Apr 23, 2015 $118,106
Senior Marketing Specialist Givaudan Fragrances Corporation New York, NY Apr 03, 2016 $117,000
Senior Marketing Specialist Givaudan Fragrances Corporation New York, NY May 27, 2016 $117,000
Senior Segment Marketing Specialist T-Mobile USA, Inc. Bellevue, WA Sep 03, 2014 $112,549 -
$142,882
Senior Lifecycle Marketing Specialist Change.ORG, Inc. San Francisco, CA Nov 20, 2015 $110,115 -
$125,000
Senior Marketing Specialist Mitchell International, Inc. San Diego, CA Feb 13, 2015 $110,053
SR. Program Marketing Specialist Medtronic, Inc. Minneapolis, MN Jul 01, 2012 $110,000
Senior Marketing Specialist Fedex Corporate Services Memphis, TN Nov 14, 2016 $96,866 -
$100,056
Senior Marketing Specialist The Mathworks, Inc. Natick, MA Sep 09, 2015 $92,800 -
$145,200
Senior Marketing Specialist Mitchell International, Inc. San Diego, CA Sep 20, 2016 $92,145
Senior Marketing Specialist Zulily, LLC Seattle, WA Sep 14, 2016 $92,000
SR. Marketing Specialist Mitchell International Inc. San Diego, CA Jan 10, 2016 $91,245
Senior Marketing Specialist Symantec Corporation Mountain View, CA Sep 05, 2015 $91,080
Senior International Marketing Specialist Skout, Inc. San Francisco, CA Feb 20, 2012 $90,000
Senior Marketing Specialist, Pricing Strategy Sanmina-Sci Corporation Rancho Santa Margarita, CA Mar 16, 2010 $77,486
Senior Specialist Marketing HSBC Bank USA, N.A. Mettawa, IL Jan 01, 2010 $77,265
SR. Marketing Specialist CBRE, Inc. New York, NY Nov 26, 2012 $76,000 -
$90,000
SR. Marketing Specialist Siemens Industry, Inc. Alpharetta, GA Sep 11, 2012 $76,000
Senior Marketing Specialist Siemens Industry, Inc. Alpharetta, GA Nov 24, 2011 $76,000
Senior Marketing Specialist Symantec Corporation Mountain View, CA Oct 01, 2010 $75,600 -
$113,400
SR. Marketing Specialist Symantec Corporation Mountain View, CA Nov 15, 2011 $75,600 -
$113,400

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Top Skills for A Senior Marketing Specialist

WebContentOnlineTradeShowsPressReleasesSEOROIProjectManagementFacebookBusinessDevelopmentTwitterGraphicDesignMarketResearchCRMProductLineSalesforceNewProductLaunchesBusinessUnitCustomerServiceAnnualBudgetProductDevelopment

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Top Senior Marketing Specialist Skills

  1. Web Content
  2. Online
  3. Trade Shows
You can check out examples of real life uses of top skills on resumes here:
  • Published and authored web articles; managed web content across various branded web sites.
  • Coordinated marketing activities and communication between the company's English and Chinese marketing team for an online global travel agency.
  • Support and attend multiple industry trade shows and sales events to build brand loyalty.
  • Managed media relations (interviews, press releases, pitches, media kits) for trade and daily press.
  • Managed content creation and website updates in coordination with promotion and SEO goals.

Top Senior Marketing Specialist Employers

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