Senior marketing specialist demographics and statistics in the US
Senior marketing specialist demographics research summary. Zippia estimates senior marketing specialist demographics and statistics in the United States by using a database of 30 million profiles. Our senior marketing specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about senior marketing specialists after extensive research and analysis:
- There are over 157,607 senior marketing specialists currently employed in the United States.
- 63.6% of all senior marketing specialists are women, while 36.4% are men.
- The average senior marketing specialist age is 36 years old.
- The most common ethnicity of senior marketing specialists is White (66.0%), followed by Hispanic or Latino (12.2%), Asian (11.5%) and Black or African American (5.1%).
- Senior marketing specialists are most in-demand in Atlanta, GA.
- The technology industry is the highest-paying for senior marketing specialists.
- San Francisco, CA pays an annual average wage of $97,643, the highest in the US.
- In 2022, women senior marketing specialists earned 97% of what men earned.
- 10% of all senior marketing specialists are LGBT.
- Delaware is the best state for senior marketing specialists to live.
- Senior marketing specialists are 52% more likely to work at private companies in comparison to public companies.
On this page
Senior marketing specialist demographics by:
Senior marketing specialist gender statistics
63.6% of senior marketing specialists are women and 36.4% of senior marketing specialists are men.
- Female, 63.6%
- Male, 36.4%
Senior marketing specialist gender ratio
| Gender | Percentages |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
Senior marketing specialist gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$75,316
Female income
$73,152
Senior marketing specialist gender ratio over time
This data breaks down the percentage of men and women in senior marketing specialist positions over time. Currently, 63.6% of senior marketing specialists are female.
Senior marketing specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 44.50% | 55.50% |
| 2011 | 42.06% | 57.94% |
| 2012 | 42.31% | 57.69% |
| 2013 | 38.94% | 61.06% |
| 2014 | 38.98% | 61.02% |
| 2015 | 41.07% | 58.93% |
| 2016 | 40.33% | 59.67% |
| 2017 | 40.30% | 59.70% |
| 2018 | 39.37% | 60.63% |
| 2019 | 38.06% | 61.94% |
| 2020 | 35.72% | 64.28% |
| 2021 | 36.39% | 63.61% |
Senior marketing specialist related jobs gender ratio
We compared senior marketing specialists with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Senior Marketing Specialist | 36% | 64% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Senior marketing specialist demographics by race
The most common ethnicity among senior marketing specialists is White, which makes up 66.0% of all senior marketing specialists. Comparatively, 12.2% of senior marketing specialists are Hispanic or Latino and 11.5% of senior marketing specialists are Asian.
- White, 66.0%
- Hispanic or Latino, 12.2%
- Asian, 11.5%
- Black or African American, 5.1%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.2%
Senior marketing specialist race
| Senior marketing specialist race | Percentages |
|---|---|
| White | 66.0% |
| Hispanic or Latino | 12.2% |
| Asian | 11.5% |
| Black or African American | 5.1% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.2% |
Senior marketing specialist race and ethnicity over time
See how senior marketing specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Senior marketing specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.98% | 5.31% | 9.25% | 8.66% |
| 2011 | 73.28% | 5.31% | 9.68% | 9.62% |
| 2012 | 73.34% | 5.51% | 8.97% | 9.85% |
| 2013 | 73.10% | 5.73% | 8.42% | 9.87% |
| 2014 | 73.42% | 5.15% | 9.59% | 9.31% |
| 2015 | 72.38% | 4.74% | 9.88% | 10.01% |
| 2016 | 70.61% | 5.91% | 10.11% | 10.92% |
| 2017 | 70.58% | 5.76% | 10.18% | 10.53% |
| 2018 | 69.89% | 5.42% | 10.19% | 11.12% |
| 2019 | 70.22% | 5.32% | 10.40% | 11.17% |
| 2020 | 68.32% | 4.77% | 10.48% | 12.04% |
| 2021 | 66.04% | 5.12% | 11.50% | 12.22% |
Senior marketing specialist wage gap by race
According to our data, asian senior marketing specialists have the highest average salary compared to other ethnicities. Black or african american senior marketing specialists have the lowest average salary at $71,769.
| Ethnicity | Salary |
|---|---|
| Unknown | $74,171 |
| White | $75,944 |
| Black or African American | $71,769 |
| Asian | $80,130 |
| Hispanic or Latino | $74,811 |
Average senior marketing specialist age
See how the average age of senior marketing specialists varies based on ethnicity and gender.
Male
Female
Senior marketing specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Senior marketing specialist age breakdown
The average age of senior marketing specialists is 30-40 years years old, representing 35% of the senior marketing specialist population.
Senior marketing specialist age breakdown
| Senior Marketing Specialist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Senior marketing specialist educational attainment
The most common degree for senior marketing specialists is bachelor's degree, with 77% of senior marketing specialists earning that degree. The second and third most common degree levels are master's degree degree at 14% and master's degree degree at 7%.
- Bachelor's, 77%
- Master's, 14%
- Associate, 7%
- Diploma, 1%
- Other Degrees, 1%
Senior marketing specialists by degree level
| Senior marketing specialist degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Master's | 14% |
| Associate | 7% |
| Diploma | 1% |
| Other Degrees | 1% |
Senior marketing specialist jobs you might like
Senior marketing specialist wage gap by degree level
According to the data, senior marketing specialists with a Doctorate degree earn more than those without, at $85,640 annually. With a Master's degree, senior marketing specialists earn a median annual income of $85,077 compared to $77,523 for senior marketing specialists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $85,077 |
| Bachelor's Degree | $77,523 |
| Doctorate Degree | $85,640 |
Senior marketing specialist employment statistics
Most senior marketing specialists work for a private in the technology industry.
Company size where senior marketing specialists work
Below, you can see the size of companies where senior marketing specialists work.
Senior marketing specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 7% |
| 100 - 500 employees | 13% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 40% |
Senior marketing specialist jobs by company type
Employees with the senior marketing specialist job title have their preferences when it comes to working for a company. For instance, most senior marketing specialists prefer to work at private companies over public companies.
Senior marketing specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 44% |
| Private | 52% |
| Government | 2% |
Senior marketing specialist jobs by industry
The most common industries for senior marketing specialists are technology, finance and manufacturing.
Senior marketing specialist industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 18% |
| Technology | 14% |
| Finance | 9% |
| Manufacturing | 8% |
| Health Care | 8% |
| Retail | 7% |
| Professional | 6% |
| Media | 4% |
| Insurance | 4% |
| Telecommunication | 3% |
| Non Profits | 3% |
| Transportation | 2% |
| Start-up | 2% |
| Real Estate | 2% |
| Education | 2% |
| Energy | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Hospitality | 1% |
| Government | 1% |
| Construction | 1% |
Senior marketing specialist turnover and employment statistics
Senior marketing specialist unemployment rate over time
The unemployment rate for senior marketing specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Senior marketing specialist unemployment rate by year
| Year | Senior marketing specialist unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average senior marketing specialist tenure
The average senior marketing specialist stays at their job for 1-2 years, based on the 1,925 senior marketing specialists resumes in Zippia's database.
Senior marketing specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 10% |
| 1-2 years | 37% |
| 3-4 years | 20% |
| 5-7 years | 17% |
| 8-10 years | 8% |
| 11+ years | 8% |
Senior marketing specialist LGBT ratio compared to similar jobs
Review the percent of senior marketing specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Job Estimator | 4.41% | 45,781 |
| Logistics Research Engineer | 8.65% | 60,717 |
| Corporate Recruiter, Contract | 8.93% | 49,760 |
| Senior Marketing Specialist | 10.00% | - |
| Physical Security Specialist | 11.05% | 99,888 |
| Forms Examiner | 11.64% | 2,094 |
| Donor Relations Officer | 19.25% | 66,923 |
Similar senior marketing specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Job Estimator | 4.41% | 45,781 |
| Logistics Research Engineer | 8.65% | 60,717 |
| Corporate Recruiter, Contract | 8.93% | 49,760 |
| Physical Security Specialist | 11.05% | 99,888 |
| Forms Examiner | 11.64% | 2,094 |
| Donor Relations Officer | 19.25% | 66,923 |
Foreign languages spoken by senior marketing specialists
The most common foreign language among senior marketing specialists is Spanish at 33.6%. The second-most popular foreign language spoken is Mandarin at 10.0% and French is the third-most popular at 9.1%.
- Spanish, 33.6%
- Mandarin, 10.0%
- French, 9.1%
- Japanese, 8.2%
- Portuguese, 7.3%
- Other, 31.8%
Senior marketing specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 33.6% |
| Mandarin | 10.0% |
| French | 9.1% |
| Japanese | 8.2% |
| Portuguese | 7.3% |
| Other | 31.8% |
