Question 1

What hard/technical skills are most important for Senior Marketing Specialists?

Accepted Answer

I am a proponent of truly being able to be analytical and dig into numbers. Quantitative reasoning is vital to understanding the status of the business. Marketers need to speak the language of accountants, financiers, and operations managers to understand where there are red flags if any.

Question 2

What skills stand out on Senior Marketing Specialist resumes?

Accepted Answer

It depends on the company. Some want their marketing specialists to be very analytical and work with numbers that build pricing. Others want strong brand management skills which can be more qualitative. If I had to give you a middle-of-the-road answer, a good senior marketing specialist would have the flexibility to vacillate between the quantitative and qualitative.

Question 3

What skills will help Senior Marketing Specialists earn the most?

Accepted Answer

The communication thing is vital here as well in a very specific sense. Marketers need to communicate to their bosses how they are strategically vital to an organization. Marketers (any employee really) are an asset, and a company needs to see a positive ROA. Marketers need to be able to communicate how they are enhancing their "personal ROA."

Question 4

What soft skills should all Senior Marketing Specialists possess?

Accepted Answer

By far, the ability to communicate is the most important soft skill. This goes from communicating recommendations to communicating with customers to understand their desires. Also, this communication has to be layered on top of code-switching - speaking in the tone and tenor your audience understands.

Frequently asked questions about senior marketing specialists

Questions about senior marketing specialist skills

What hard/technical skills are most important for Senior Marketing Specialists?

What skills stand out on Senior Marketing Specialist resumes?

What skills will help Senior Marketing Specialists earn the most?

What soft skills should all Senior Marketing Specialists possess?