How to hire a senior marketing specialist

How to hire a senior marketing specialist, step by step

Here's a step-by-step senior marketing specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a senior marketing specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new senior marketing specialist
• Step 8: Go through the hiring process checklist

What does a senior marketing specialist do?

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1. Identify your hiring needs

   Before you post your senior marketing specialist job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a senior marketing specialist for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A senior marketing specialist's background is also an important factor in determining whether they'll be a good fit for the position. For example, senior marketing specialists from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of senior marketing specialist salaries for various roles:

   Type of Senior Marketing Specialist	Description	Hourly rate
   Senior Marketing Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$27-47
   Marketing Manager/Project Manager	A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations... Show more	$26-52
   Marketing And Operations Manager	A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure... Show more	$34-58

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Project Management
   • Email Marketing
   • SEO
   • Integrated Marketing
   • PowerPoint
   • Business Development
   • Lead Management
   • Marketing Campaigns
   • Content Creation
   • SEM
   • B2B Marketing
   • Strong Project Management
   • Marketing Collateral

   Check all skills

   Responsibilities:

   • Manage the local budget for promotional giveaways.
   • Manage PPC advertising in Google AdWords & LinkedIn.
   • Manage marketing template library, source promotional items and giveaways.
   • Lead API integration on Salesforce to facilitate email automation and improve efficiency of drip campaigns.
   • Manage internal employees planning and contract freelance employees for copywriting, editing, and creative concepts.
   • Implement Facebook advertising strategies to increase CEA's weekly leads to twice their benchmark for weekly conversions.

   More senior marketing specialist duties

3. Make a budget

   Including a salary range in your senior marketing specialist job description is a great way to entice the best and brightest candidates. A senior marketing specialist salary can vary based on several factors:

   • Location. For example, senior marketing specialists' average salary in oklahoma is 43% less than in washington.
   • Seniority. Entry-level senior marketing specialists earn 41% less than senior-level senior marketing specialists.
   • Certifications. A senior marketing specialist with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a senior marketing specialist's salary.

   Average senior marketing specialist salary

   $76,374yearly

   $36.72 hourly rate

   ---

   Entry-level senior marketing specialist salary

   $58,000 yearly salary

   Updated January 31, 2026

   Average senior marketing specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$97,643	$47
   2	Washington	$97,039	$47
   3	Delaware	$93,846	$45
   4	New Jersey	$93,016	$45
   5	District of Columbia	$88,402	$43
   6	New York	$88,229	$42
   7	Connecticut	$82,218	$40
   8	Massachusetts	$81,462	$39
   9	Minnesota	$80,489	$39
   10	North Carolina	$78,358	$38
   11	Rhode Island	$77,813	$37
   12	Maryland	$76,243	$37
   13	Virginia	$75,962	$37
   14	Oregon	$75,533	$36
   15	Illinois	$75,126	$36
   16	Maine	$75,083	$36
   17	Nevada	$74,507	$36
   18	Pennsylvania	$74,175	$36
   19	Texas	$72,293	$35
   20	Georgia	$70,814	$34

   Average senior marketing specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	SAP	$114,398	$55.00	27
   2	Yahoo	$106,753	$51.32
   3	Lord Abbett	$103,630	$49.82	2
   4	Santander Bank	$102,549	$49.30	3
   5	Amazon	$101,651	$48.87	201
   6	Neighborly	$101,539	$48.82	5
   7	CoreLogic	$99,937	$48.05
   8	The Washington Post	$99,127	$47.66	3
   9	BlackLine	$99,076	$47.63
   10	PitchBook Data	$98,565	$47.39	2
   11	Bain & Company	$97,954	$47.09	5
   12	Realogy	$97,620	$46.93
   13	Belk	$97,368	$46.81	1
   14	Gillette	$97,294	$46.78
   15	Santander Private Banking International	$97,181	$46.72	4
   16	Vista Equity Partners	$96,787	$46.53	3
   17	Solenis	$96,598	$46.44
   18	HSBC Bank	$96,371	$46.33
   19	Sephora	$96,312	$46.30	2
   20	ServiceNow	$96,046	$46.18	5

4. Writing a senior marketing specialist job description

   A good senior marketing specialist job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a senior marketing specialist job description:

   Senior marketing specialist job description example

   Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
   
   Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
   Sr Marketing Automation Specialist
   
   Hybrid (Boston,MA) or Remote
   
   PTC is looking for a Senior Marketing Automation Specialist to join our best-in-class Marketing Automation team! As a key member of the team, you will play a hands-on, critical role in orchestrating and executing a variety of marketing campaigns using Eloqua. You will work in collaboration with internal teams to gather requirements and translate campaign goals into technical execution.
   
   This is a great opportunity for a self-motivated, creative yet technical individual who has a passion for marketing automation strategy, orchestration and execution. The successful candidate will combine their strategic and technical abilities to drive optimal results using marketing automation.
   
   Your Impact:
   Meet with internal stakeholders to kick off activities, understand goals/requirements and provide recommendations on how to best orchestrate in Eloqua Build, launch and maintain campaigns in Eloqua, including but not limited to evergreen nurtures, virtual events, physical events Ensure timeliness and quality of all deliverables; prioritize and manage expectations of internal customers Monitor campaign performance, providing analysis & insights to Marketers for continued optimization Work with stakeholders in the implementation and execution of A/B testing tactics to drive higher email engagement and apply learnings to future campaigns Promote and reinforce industry standard email and marketing automation best practices Understand PTC's larger MarTech stack to help guide optimal campaign setup Continuously audit operational processes to ensure efficiency, productivity and effectiveness
   
   What You'll Need:
   3-5 years of experience working in Eloqua or other MAP (Marketo, Hubspot, etc) Experience working in a professional environment (preferably in B2B campaign execution or Marketing Operations type role) Technical aptitude; ability to understand technologies and how to leverage them to achieve desired results Cross-functional team player that can manage multiple stakeholders and processes to drive campaign execution Strong project management, including the ability to accurately specify SLAs, dependencies and risks Excellent verbal and written communication skills, and ability to work with both senior and junior level Marketers Excellent organizational skills and strong attention to detail Strong prioritization skills with an ability to manage multiple priorities and tasks simultaneously Process oriented thinking with creative problem solving/troubleshooting skills Highly self-motivated, proactive contributor who works well as an individual and within a team environment Ability to identify areas for optimization and get buy-in from internal stakeholders Ability to adjust in a fast paced, dynamic environment Competent in MS Office applications (Outlook, Word, Excel, PowerPoint, Teams) Experience in SFDC or other CRM, with an understanding of campaign attribution is a plus but not required
   
   Basic Qualifications:
   Bachelor's Degree
   This position requires you to be fully vaccinated for COVID-19 prior to your start date. If you are unable to be vaccinated due to medical, pregnancy or religious reasons or for other reasons that applicable state law requires employers to accommodate, we offer accommodations in accordance with applicable federal, state and local laws, including state and local mandatory vaccination orders.
   
   At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
   
   Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you.
   
   If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

   Copy this example

   

5. Post your job

   There are a few common ways to find senior marketing specialists for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your senior marketing specialist job on Zippia to find and recruit senior marketing specialist candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit senior marketing specialists, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new senior marketing specialist

   Once you have selected a candidate for the senior marketing specialist position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new senior marketing specialist first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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