Senior marketing specialist job description

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
Sr Marketing Automation Specialist

Hybrid (Boston,MA) or Remote

PTC is looking for a Senior Marketing Automation Specialist to join our best-in-class Marketing Automation team! As a key member of the team, you will play a hands-on, critical role in orchestrating and executing a variety of marketing campaigns using Eloqua. You will work in collaboration with internal teams to gather requirements and translate campaign goals into technical execution.

This is a great opportunity for a self-motivated, creative yet technical individual who has a passion for marketing automation strategy, orchestration and execution. The successful candidate will combine their strategic and technical abilities to drive optimal results using marketing automation.

Your Impact:

Meet with internal stakeholders to kick off activities, understand goals/requirements and provide recommendations on how to best orchestrate in Eloqua Build, launch and maintain campaigns in Eloqua, including but not limited to evergreen nurtures, virtual events, physical events Ensure timeliness and quality of all deliverables; prioritize and manage expectations of internal customers Monitor campaign performance, providing analysis & insights to Marketers for continued optimization Work with stakeholders in the implementation and execution of A/B testing tactics to drive higher email engagement and apply learnings to future campaigns Promote and reinforce industry standard email and marketing automation best practices Understand PTC's larger MarTech stack to help guide optimal campaign setup Continuously audit operational processes to ensure efficiency, productivity and effectiveness



What You'll Need:


3-5 years of experience working in Eloqua or other MAP (Marketo, Hubspot, etc) Experience working in a professional environment (preferably in B2B campaign execution or Marketing Operations type role)
Technical aptitude; ability to understand technologies and how to leverage them to achieve desired results Cross-functional team player that can manage multiple stakeholders and processes to drive campaign execution Strong project management, including the ability to accurately specify SLAs, dependencies and risks Excellent verbal and written communication skills, and ability to work with both senior and junior level Marketers Excellent organizational skills and strong attention to detail Strong prioritization skills with an ability to manage multiple priorities and tasks simultaneously Process oriented thinking with creative problem solving/troubleshooting skills Highly self-motivated, proactive contributor who works well as an individual and within a team environment Ability to identify areas for optimization and get buy-in from internal stakeholders Ability to adjust in a fast paced, dynamic environment Competent in MS Office applications (Outlook, Word, Excel, PowerPoint, Teams) Experience in SFDC or other CRM, with an understanding of campaign attribution is a plus but not required



Basic Qualifications:

Bachelor's Degree
This position requires you to be fully vaccinated for COVID-19 prior to your start date. If you are unable to be vaccinated due to medical, pregnancy or religious reasons or for other reasons that applicable state law requires employers to accommodate, we offer accommodations in accordance with applicable federal, state and local laws, including state and local mandatory vaccination orders.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you.

If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Responsible for assisting Sales and Marketing management utilizing communications and advertising materials to effectively present the Company's products and services to customers and prospects. Meets with appropriate Sales and Marketing colleagues to discuss communication needs. Researches and develops supporting marketing materials and presents recommendations to Marketing leadership or internal committee. Serves as a liaison to Care and Field Operations Departments. Provides daily status of projects, deadlines and performance to management. Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as resource for colleagues with less experience.
Job Description
Core Responsibilities
Researches, writes and develops supporting marketing materials and presents recommendations to Marketing Manager or internal committee.Reviews literature pertaining to the current marketing project and previous marketing materials used in the assignment area.Acts as a point of contact for questions on department communications materials.Provides leadership and oversight to lower-level Marketing Specialists.Gathers materials of competitive companies in the field.Assists in translating business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries.Helps to create reporting to measure success of Marketing programs.Consistent exercise of independent judgment and discretion in matters of significance.Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.Other duties and responsibilities as assigned.

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open to new ideas.Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.Drive results and growth.Respect and promote inclusion & diversity.Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.

Education
Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience
5-7 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Sr Specialist, Integrated Marketing - (22010553) Description Lead the definition and development of integrated marketing campaigns to drive profitable sales growth for Big Lots. Owner of uncovering insights, defining the marketing/messaging strategy and overseeing the development of integrated go-to-market plans for marketing campaigns against defined customer segments. This includes making ongoing recommendations to improve Big Lots ability to cultivate sales and loyalty amongst to predefined customer segments as well as making recommendations for new segments to reach.

1. Lead integrated marketing and messaging strategy for priority customer segments that span multiple Big Lots business units, anchoring in customer mindset / insight first and foremost.

2. Craft focused, heart and mind opening briefs that unlock insights and create memorable marketing messages and activations.

3. Provide cross functional partners with feedback on recommended plans and ability to deliver desired strategy.
4. Measure impact of campaign success and report out regularly to leadership.
5. Hindsight regularly, with heavy focus on continuous improvement of message and tactical mix.
6. Partner heavily with insights team to sharpen understanding of how to delight our customer.
7. Define new customer segments based on Big Lots ability to delight them + maximum business potential.
Qualifications 1. Bachelor's degree or higher in Business, Marketing or related field.
2. Minimum 5+ years of integrated marketing experience.
3. Brand marketing and/or agency experience is preferred.
4. Strong ability to blend the art and science of strategy and data/analytics to create campaigns that delight the customer.
5. Proven ability to write compelling messaging and activation briefs that unlock top notch work from partners & agencies.
6. Strong analytical curiosity and capability - proven ability to turn data and insight into action and strong bias toward test & learn.
7. Detail-orientation; able to consistently produce high quality results in a fast-paced environment.
8. Highly motivated with the ability to function independently & solve problems.
9. Strong oral & written communication skills & executive presence.
10. Ability to build & maintain solid working relationships with business partners & other team members.
#LI-RG1

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.
Primary Location: US-OH-COLUMBUSWork Locations: GO~910_BL CORPORATE HEADQUARTERS 4900 E Dublin Granville Rd COLUMBUS 43081-7651Job: MarketingSchedule: RegularShift: StandardJob Type: Full-time Day JobJob Posting: Sep 23, 2022, 8:18:28 PMEmployee Referral Bonus: US Dollar (USD) Refer a friend for this job Refer a friend