Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between senior marketing specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing specialist and a digital marketing specialist. Additionally, a senior marketing specialist has an average salary of $76,374, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a senior marketing specialist include digital marketing, project management and email marketing. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Senior Marketing Specialist | Digital Marketing Specialist | |
| Yearly salary | $76,374 | $60,359 |
| Hourly rate | $36.72 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,382 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior marketing specialist oversees all marketing operations, ensuring that all efforts efficiently promote the company or brand to the appropriate audience. Moreover, their responsibilities primarily revolve around conducting assessments and reviews of performances and outcomes, managing the budget and other resources, performing research and analysis to identify new opportunities, and ensuring that all projects are of optimal quality. Furthermore, as a senior marketing specialist, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Senior marketing specialists and digital marketing specialists have different pay scales, as shown below.
| Senior Marketing Specialist | Digital Marketing Specialist | |
| Average salary | $76,374 | $60,359 |
| Salary range | Between $58,000 And $99,000 | Between $44,000 And $81,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | SAP | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a senior marketing specialist and a digital marketing specialist in terms of educational background:
| Senior Marketing Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing specialists' and digital marketing specialists' demographics:
| Senior Marketing Specialist | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.4% Female, 63.6% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.5% White, 66.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |