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The differences between senior marketing specialists and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing specialist and a marketing analyst. Additionally, a senior marketing specialist has an average salary of $76,374, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a senior marketing specialist include digital marketing, project management and email marketing. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Senior Marketing Specialist | Marketing Analyst | |
| Yearly salary | $76,374 | $59,380 |
| Hourly rate | $36.72 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,382 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior marketing specialist oversees all marketing operations, ensuring that all efforts efficiently promote the company or brand to the appropriate audience. Moreover, their responsibilities primarily revolve around conducting assessments and reviews of performances and outcomes, managing the budget and other resources, performing research and analysis to identify new opportunities, and ensuring that all projects are of optimal quality. Furthermore, as a senior marketing specialist, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Senior marketing specialists and marketing analysts have different pay scales, as shown below.
| Senior Marketing Specialist | Marketing Analyst | |
| Average salary | $76,374 | $59,380 |
| Salary range | Between $58,000 And $99,000 | Between $41,000 And $84,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | SAP | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a senior marketing specialist and a marketing analyst in terms of educational background:
| Senior Marketing Specialist | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing specialists' and marketing analysts' demographics:
| Senior Marketing Specialist | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.4% Female, 63.6% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.5% White, 66.0% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |