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The differences between senior marketing specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing specialist and a marketing communications specialist. Additionally, a senior marketing specialist has an average salary of $76,374, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a senior marketing specialist include digital marketing, project management and email marketing. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Senior Marketing Specialist | Marketing Communications Specialist | |
| Yearly salary | $76,374 | $53,993 |
| Hourly rate | $36.72 | $25.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,382 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior marketing specialist oversees all marketing operations, ensuring that all efforts efficiently promote the company or brand to the appropriate audience. Moreover, their responsibilities primarily revolve around conducting assessments and reviews of performances and outcomes, managing the budget and other resources, performing research and analysis to identify new opportunities, and ensuring that all projects are of optimal quality. Furthermore, as a senior marketing specialist, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Senior marketing specialists and marketing communications specialists have different pay scales, as shown below.
| Senior Marketing Specialist | Marketing Communications Specialist | |
| Average salary | $76,374 | $53,993 |
| Salary range | Between $58,000 And $99,000 | Between $36,000 And $80,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | SAP | Apple |
| Best paying industry | Technology | Technology |
There are a few differences between a senior marketing specialist and a marketing communications specialist in terms of educational background:
| Senior Marketing Specialist | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between senior marketing specialists' and marketing communications specialists' demographics:
| Senior Marketing Specialist | Marketing Communications Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.4% Female, 63.6% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.5% White, 66.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |