Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between senior marketing specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing specialist and a marketing consultant. Additionally, a senior marketing specialist has an average salary of $76,374, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a senior marketing specialist include digital marketing, project management and email marketing. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Senior Marketing Specialist | Marketing Consultant | |
| Yearly salary | $76,374 | $70,593 |
| Hourly rate | $36.72 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,382 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior marketing specialist oversees all marketing operations, ensuring that all efforts efficiently promote the company or brand to the appropriate audience. Moreover, their responsibilities primarily revolve around conducting assessments and reviews of performances and outcomes, managing the budget and other resources, performing research and analysis to identify new opportunities, and ensuring that all projects are of optimal quality. Furthermore, as a senior marketing specialist, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Senior marketing specialists and marketing consultants have different pay scales, as shown below.
| Senior Marketing Specialist | Marketing Consultant | |
| Average salary | $76,374 | $70,593 |
| Salary range | Between $58,000 And $99,000 | Between $44,000 And $112,000 |
| Highest paying City | San Francisco, CA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | SAP | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a senior marketing specialist and a marketing consultant in terms of educational background:
| Senior Marketing Specialist | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing specialists' and marketing consultants' demographics:
| Senior Marketing Specialist | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.4% Female, 63.6% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.5% White, 66.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |