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The differences between senior marketing specialists and marketing leads can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing specialist, becoming a marketing lead takes usually requires 8-10 years. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $76,374 average annual salary of a senior marketing specialist.
The top three skills for a senior marketing specialist include digital marketing, project management and email marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Senior Marketing Specialist | Marketing Lead | |
| Yearly salary | $76,374 | $104,664 |
| Hourly rate | $36.72 | $50.32 |
| Growth rate | 19% | 10% |
| Number of jobs | 82,382 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A senior marketing specialist oversees all marketing operations, ensuring that all efforts efficiently promote the company or brand to the appropriate audience. Moreover, their responsibilities primarily revolve around conducting assessments and reviews of performances and outcomes, managing the budget and other resources, performing research and analysis to identify new opportunities, and ensuring that all projects are of optimal quality. Furthermore, as a senior marketing specialist, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Senior marketing specialists and marketing leads have different pay scales, as shown below.
| Senior Marketing Specialist | Marketing Lead | |
| Average salary | $76,374 | $104,664 |
| Salary range | Between $58,000 And $99,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | SAP | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a senior marketing specialist and a marketing lead in terms of educational background:
| Senior Marketing Specialist | Marketing Lead | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing specialists' and marketing leads' demographics:
| Senior Marketing Specialist | Marketing Lead | |
| Average age | 37 | 39 |
| Gender ratio | Male, 36.4% Female, 63.6% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.5% White, 66.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |