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The differences between senior marketing specialists and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing specialist, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $76,374 average annual salary of a senior marketing specialist.
The top three skills for a senior marketing specialist include digital marketing, project management and email marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Senior Marketing Specialist | Marketing Manager | |
| Yearly salary | $76,374 | $104,550 |
| Hourly rate | $36.72 | $50.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 82,382 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A senior marketing specialist oversees all marketing operations, ensuring that all efforts efficiently promote the company or brand to the appropriate audience. Moreover, their responsibilities primarily revolve around conducting assessments and reviews of performances and outcomes, managing the budget and other resources, performing research and analysis to identify new opportunities, and ensuring that all projects are of optimal quality. Furthermore, as a senior marketing specialist, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Senior marketing specialists and marketing managers have different pay scales, as shown below.
| Senior Marketing Specialist | Marketing Manager | |
| Average salary | $76,374 | $104,550 |
| Salary range | Between $58,000 And $99,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | SAP | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a senior marketing specialist and a marketing manager in terms of educational background:
| Senior Marketing Specialist | Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing specialists' and marketing managers' demographics:
| Senior Marketing Specialist | Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 36.4% Female, 63.6% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.5% White, 66.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |