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The differences between senior marketing specialists and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing specialist, becoming a marketing manager/project manager takes usually requires 8-10 years. Additionally, a marketing manager/project manager has an average salary of $78,368, which is higher than the $76,374 average annual salary of a senior marketing specialist.
The top three skills for a senior marketing specialist include digital marketing, project management and email marketing. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Senior Marketing Specialist | Marketing Manager/Project Manager | |
| Yearly salary | $76,374 | $78,368 |
| Hourly rate | $36.72 | $37.68 |
| Growth rate | 19% | 10% |
| Number of jobs | 82,382 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A senior marketing specialist oversees all marketing operations, ensuring that all efforts efficiently promote the company or brand to the appropriate audience. Moreover, their responsibilities primarily revolve around conducting assessments and reviews of performances and outcomes, managing the budget and other resources, performing research and analysis to identify new opportunities, and ensuring that all projects are of optimal quality. Furthermore, as a senior marketing specialist, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Senior marketing specialists and marketing manager/project managers have different pay scales, as shown below.
| Senior Marketing Specialist | Marketing Manager/Project Manager | |
| Average salary | $76,374 | $78,368 |
| Salary range | Between $58,000 And $99,000 | Between $56,000 And $109,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | Washington | Nevada |
| Best paying company | SAP | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a senior marketing specialist and a marketing manager/project manager in terms of educational background:
| Senior Marketing Specialist | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing specialists' and marketing manager/project managers' demographics:
| Senior Marketing Specialist | Marketing Manager/Project Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 36.4% Female, 63.6% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.5% White, 66.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |