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The differences between senior marketing specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing specialist and a marketing specialist. Additionally, a senior marketing specialist has an average salary of $76,374, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a senior marketing specialist include digital marketing, project management and email marketing. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Senior Marketing Specialist | Marketing Specialist | |
| Yearly salary | $76,374 | $54,942 |
| Hourly rate | $36.72 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,382 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior marketing specialist oversees all marketing operations, ensuring that all efforts efficiently promote the company or brand to the appropriate audience. Moreover, their responsibilities primarily revolve around conducting assessments and reviews of performances and outcomes, managing the budget and other resources, performing research and analysis to identify new opportunities, and ensuring that all projects are of optimal quality. Furthermore, as a senior marketing specialist, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Senior marketing specialists and marketing specialists have different pay scales, as shown below.
| Senior Marketing Specialist | Marketing Specialist | |
| Average salary | $76,374 | $54,942 |
| Salary range | Between $58,000 And $99,000 | Between $36,000 And $82,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | SAP | |
| Best paying industry | Technology | Technology |
There are a few differences between a senior marketing specialist and a marketing specialist in terms of educational background:
| Senior Marketing Specialist | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing specialists' and marketing specialists' demographics:
| Senior Marketing Specialist | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.4% Female, 63.6% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.5% White, 66.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |