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Senior marketing specialist vs marketing supervisor

The differences between senior marketing specialists and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing specialist, becoming a marketing supervisor takes usually requires 8-10 years. Additionally, a senior marketing specialist has an average salary of $76,374, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a senior marketing specialist include digital marketing, project management and email marketing. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Senior marketing specialist vs marketing supervisor overview

Senior Marketing SpecialistMarketing Supervisor
Yearly salary$76,374$64,304
Hourly rate$36.72$30.92
Growth rate19%10%
Number of jobs82,38274,956
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 71%
Average age3739
Years of experience610

What does a senior marketing specialist do?

A senior marketing specialist oversees all marketing operations, ensuring that all efforts efficiently promote the company or brand to the appropriate audience. Moreover, their responsibilities primarily revolve around conducting assessments and reviews of performances and outcomes, managing the budget and other resources, performing research and analysis to identify new opportunities, and ensuring that all projects are of optimal quality. Furthermore, as a senior marketing specialist, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Senior marketing specialist vs marketing supervisor salary

Senior marketing specialists and marketing supervisors have different pay scales, as shown below.

Senior Marketing SpecialistMarketing Supervisor
Average salary$76,374$64,304
Salary rangeBetween $58,000 And $99,000Between $45,000 And $90,000
Highest paying CitySan Francisco, CADix Hills, NY
Highest paying stateWashingtonNew York
Best paying companySAPHalliburton
Best paying industryTechnologyRetail

Differences between senior marketing specialist and marketing supervisor education

There are a few differences between a senior marketing specialist and a marketing supervisor in terms of educational background:

Senior Marketing SpecialistMarketing Supervisor
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior marketing specialist vs marketing supervisor demographics

Here are the differences between senior marketing specialists' and marketing supervisors' demographics:

Senior Marketing SpecialistMarketing Supervisor
Average age3739
Gender ratioMale, 36.4% Female, 63.6%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.5% White, 66.0% American Indian and Alaska Native, 0.1%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior marketing specialist and marketing supervisor duties and responsibilities

Senior marketing specialist example responsibilities.

  • Manage the local budget for promotional giveaways.
  • Manage PPC advertising in Google AdWords & LinkedIn.
  • Manage marketing template library, source promotional items and giveaways.
  • Lead API integration on Salesforce to facilitate email automation and improve efficiency of drip campaigns.
  • Manage internal employees planning and contract freelance employees for copywriting, editing, and creative concepts.
  • Implement Facebook advertising strategies to increase CEA's weekly leads to twice their benchmark for weekly conversions.
  • Show more

Marketing supervisor example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
  • Show more

Senior marketing specialist vs marketing supervisor skills

Common senior marketing specialist skills
  • Digital Marketing, 14%
  • Project Management, 5%
  • Email Marketing, 5%
  • SEO, 5%
  • Integrated Marketing, 5%
  • PowerPoint, 4%
Common marketing supervisor skills
  • Customer Satisfaction, 40%
  • Direct Reports, 31%
  • Customer Service, 7%
  • Digital Marketing, 3%
  • Payroll, 2%
  • Marketing Campaigns, 2%

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