Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between senior marketing specialists and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing specialist and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $76,374 average annual salary of a senior marketing specialist.
The top three skills for a senior marketing specialist include digital marketing, project management and email marketing. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Senior Marketing Specialist | Senior Marketing Analyst | |
| Yearly salary | $76,374 | $83,321 |
| Hourly rate | $36.72 | $40.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,382 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior marketing specialist oversees all marketing operations, ensuring that all efforts efficiently promote the company or brand to the appropriate audience. Moreover, their responsibilities primarily revolve around conducting assessments and reviews of performances and outcomes, managing the budget and other resources, performing research and analysis to identify new opportunities, and ensuring that all projects are of optimal quality. Furthermore, as a senior marketing specialist, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Senior marketing specialists and senior marketing analysts have different pay scales, as shown below.
| Senior Marketing Specialist | Senior Marketing Analyst | |
| Average salary | $76,374 | $83,321 |
| Salary range | Between $58,000 And $99,000 | Between $63,000 And $109,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | SAP | Credit Karma |
| Best paying industry | Technology | Finance |
There are a few differences between a senior marketing specialist and a senior marketing analyst in terms of educational background:
| Senior Marketing Specialist | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing specialists' and senior marketing analysts' demographics:
| Senior Marketing Specialist | Senior Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.4% Female, 63.6% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.5% White, 66.0% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |