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Senior marketing specialist skills for your resume and career

Q: What hard/technical skills are most important for Senior Marketing Specialists?

I am a proponent of truly being able to be analytical and dig into numbers. Quantitative reasoning is vital to understanding the status of the business. Marketers need to speak the language of accountants, financiers, and operations managers to understand where there are red flags if any.

Q: What skills stand out on Senior Marketing Specialist resumes?

It depends on the company. Some want their marketing specialists to be very analytical and work with numbers that build pricing. Others want strong brand management skills which can be more qualitative. If I had to give you a middle-of-the-road answer, a good senior marketing specialist would have the flexibility to vacillate between the quantitative and qualitative.

Q: What skills will help Senior Marketing Specialists earn the most?

The communication thing is vital here as well in a very specific sense. Marketers need to communicate to their bosses how they are strategically vital to an organization. Marketers (any employee really) are an asset, and a company needs to see a positive ROA. Marketers need to be able to communicate how they are enhancing their "personal ROA."

Q: What soft skills should all Senior Marketing Specialists possess?

By far, the ability to communicate is the most important soft skill. This goes from communicating recommendations to communicating with customers to understand their desires. Also, this communication has to be layered on top of code-switching - speaking in the tone and tenor your audience understands.

Updated January 8, 2025

4 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical senior marketing specialist skills. We ranked the top skills for senior marketing specialists based on the percentage of resumes they appeared on. For example, 13.6% of senior marketing specialist resumes contained digital marketing as a skill. Continue reading to find out what skills a senior marketing specialist needs to be successful in the workplace.

15 senior marketing specialist skills for your resume and career

1. Digital Marketing

Here's how senior marketing specialists use digital marketing:

Developed and designed all print and digital marketing/sales collateral in adherence to corporate standards using Adobe Creative Suite.
Developed and influenced a shift in the business attitude to digital marketing with the introduction of a new Digital Marketing Strategy.

2. Project Management

Here's how senior marketing specialists use project management:

Project management: Successfully re-launched outbound telemarketing platform for new credit card acquisitions on time and without defects.
Team lead for the project management of recruitment, agency, and office-specific marketing campaigns and website design/functionality.

3. Email Marketing

Here's how senior marketing specialists use email marketing:

Reported email marketing campaign results to management.
Manage all aspects of production including website, print and digital advertising, direct mail, list research/strategy and email marketing.

4. SEO

Here's how senior marketing specialists use seo:

Researched and created an SEO keyword strategy for company website and implemented blogging-for-SEO guidelines for the marketing team to follow.
Created content landing pages customizing for our target audience and SEO as well as provided analysis for improvement.

5. Integrated Marketing

Here's how senior marketing specialists use integrated marketing:

Planned and executed integrated marketing programs involving inbound and outbound channels in partnership with product and content marketing teams.
Create brand awareness, communicate value proposition, and generate leads through globally implemented integrated marketing campaigns.

6. PowerPoint

Here's how senior marketing specialists use powerpoint:

Prepared presentations using MS PowerPoint.
Manage, design, and present compelling PowerPoint presentations at client events in major cities including New York City and Toronto.

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7. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how senior marketing specialists use business development:

Prepare and execute marketing plans and budgets for business unit and regions in collaboration with business development and management.
Created 800-1,000 customized proposals/presentations a year in support of new business development.

8. Lead Management

Here's how senior marketing specialists use lead management:

Lead management including tracking of client touch points, email campaign metrics and microsite use statics.
Manage large volume B2B metric-driven demand generation including email campaign development, list selection and lead management.

9. Marketing Campaigns

Here's how senior marketing specialists use marketing campaigns:

Developed and reported metrics of e-marketing campaigns and social media venues to five marketing managers and suggested changes for increased effectiveness.
Track online marketing campaigns, prepare performance analysis reports of post campaigns and make recommendations to concurrent programs for corrective modifications.

10. Content Creation

Here's how senior marketing specialists use content creation:

Assisted in all marketing material development aiding in content creation and imagery selection ensuring clear communication of the value proposition.
Content creation for website, datasheets, case-studies, contributed articles, and press releases.

11. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how senior marketing specialists use sem:

Redesigned the professional video website for users in the U.S. by overseeing both the interactive and SEM agencies of record.
Established and monitored daily Google AdWords and other SEM methods to optimize traffic, sales, and brand awareness.

12. B2B Marketing

Here's how senior marketing specialists use b2b marketing:

Execute and manage multiple projects as global B2B marketing projects for Greater China regions including Taiwan and Hong Kong.
Analyzed technological trends to create B2B marketing solutions for electrical vehicle chargers, energy management and energy services.

13. Strong Project Management

Here's how senior marketing specialists use strong project management:

Utilized strong project management skills in working with vendors in developing marketing campaigns and sales initiatives quarterly.

14. Marketing Collateral

Marketing collateral refers to a collection of media items that a company will use to support the sales of its products and services. This term was used to describe the catalogs, brochures, and other print media, whereas these days the marketing collateral meaning is also used in digital marketing and has been growing given the platform of blogs and other social media platforms.

Here's how senior marketing specialists use marketing collateral:

Doubled available regional marketing collateral and oversaw two widely successful iterations of Q-link sales and training software.
Developed marketing collateral, sales support materials and created employee and customer communications.

15. ROI

Here's how senior marketing specialists use roi:

Improved Marketing ROI through continually enhancing quality of contracted marketing support materials.
Worked closely with C-Suite and senior executives, determining objectives, developing strategies, and measuring ROI on marketing initiatives.

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What skills help Senior Marketing Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on senior marketing specialist resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young senior marketing specialists need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all senior marketing specialists possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for senior marketing specialists?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What senior marketing specialist skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What technical skills for a senior marketing specialist stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of senior marketing specialist skills to add to your resume

The most important skills for a senior marketing specialist resume and required skills for a senior marketing specialist to have include:

Digital Marketing
Project Management
Email Marketing
SEO
Integrated Marketing
PowerPoint
Business Development
Lead Management
Marketing Campaigns
Content Creation
SEM
B2B Marketing
Strong Project Management
Marketing Collateral
ROI
Graphic Design

CRM
Salesforce
Product Management
SR
Proofreading
Google Analytics
Channel Marketing
Market Research
Salesforce Marketing Cloud
B Testing
Web Content
WordPress
Email Campaigns
Webcasts
Lead Generation
Internal Stakeholders

HTML
Integrated Marketing Campaigns
Media Management
Social Media Marketing
Facebook
Strong Analytical
Linkedin
Brand Management
Twitter
Content Development
Press Releases
Content Marketing
Pardot
External Communications

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Senior Marketing Specialist skills FAQs

What hard/technical skills are most important for Senior Marketing Specialists?

What skills stand out on Senior Marketing Specialist resumes?

What skills will help Senior Marketing Specialists earn the most?

What soft skills should all Senior Marketing Specialists possess?

Have more questions? See all answers to common business and financial questions.

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Updated January 8, 2025

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