What does a senior marketing specialist do?
A senior marketing specialist oversees all marketing operations, ensuring that all efforts efficiently promote the company or brand to the appropriate audience. Moreover, their responsibilities primarily revolve around conducting assessments and reviews of performances and outcomes, managing the budget and other resources, performing research and analysis to identify new opportunities, and ensuring that all projects are of optimal quality. Furthermore, as a senior marketing specialist, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
Senior marketing specialist responsibilities
Here are examples of responsibilities from real senior marketing specialist resumes:
- Manage the local budget for promotional giveaways.
- Manage PPC advertising in Google AdWords & LinkedIn.
- Manage marketing template library, source promotional items and giveaways.
- Lead API integration on Salesforce to facilitate email automation and improve efficiency of drip campaigns.
- Manage internal employees planning and contract freelance employees for copywriting, editing, and creative concepts.
- Implement Facebook advertising strategies to increase CEA's weekly leads to twice their benchmark for weekly conversions.
- Assist with copywriting, proofreading, and naming tasks.
- Execute SEO initiatives including site hierarchy changes, link building, keyword analysis/optimization, social media tactics and web content development.
- Work with the CMS database, Deltek.
- Design PowerPoint presentations for the region to present at home office.
- Design and coordinate product of marketing materials distribute in promotional and RFP responses.
- Analyze survey data and produce a visually aesthetic PowerPoint presentation to be sell back to the client.
- Used Joomla and wordpress CMS to develop the company's sub applixcation for dynamically create realtors' websites.
- Prepare company qualification packages for local and regional bid solicitations and requests for proposals (RFP's).
- Establish and monitor daily Google AdWords and other SEM methods to optimize traffic, sales, and brand awareness.
Senior marketing specialist skills and personality traits
We calculated that 14% of Senior Marketing Specialists are proficient in Digital Marketing, Project Management, and Email Marketing. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Senior Marketing Specialists that have these skills listed on their resume here:
- Digital Marketing, 14%
Developed and designed all print and digital marketing/sales collateral in adherence to corporate standards using Adobe Creative Suite.
- Project Management, 5%
Project management: Successfully re-launched outbound telemarketing platform for new credit card acquisitions on time and without defects.
- Email Marketing, 5%
Reported email marketing campaign results to management.
- SEO, 5%
Researched and created an SEO keyword strategy for company website and implemented blogging-for-SEO guidelines for the marketing team to follow.
- Integrated Marketing, 5%
Planned and executed integrated marketing programs involving inbound and outbound channels in partnership with product and content marketing teams.
- PowerPoint, 4%
Prepared presentations using MS PowerPoint.
Common skills that a senior marketing specialist uses to do their job include "digital marketing," "project management," and "email marketing." You can find details on the most important senior marketing specialist responsibilities below.
Detail oriented. The most essential soft skill for a senior marketing specialist to carry out their responsibilities is detail oriented. This skill is important for the role because "market research analysts must pay attention to minutiae to evaluate data." Additionally, a senior marketing specialist resume shows how their duties depend on detail oriented: "collaborated with the director of industry marketing with respect to industry-oriented content in support of marketing campaigns. "
Analytical skills. Many senior marketing specialist duties rely on analytical skills. "market research analysts must evaluate large amounts of data and information related to market conditions.," so a senior marketing specialist will need this skill often in their role. This resume example is just one of many ways senior marketing specialist responsibilities rely on analytical skills: "developed and managed marketing collateral including white papers, solution briefs, datasheets and digital assets. "
Communication skills. This is an important skill for senior marketing specialists to perform their duties. For an example of how senior marketing specialist responsibilities depend on this skill, consider that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a senior marketing specialist: "handle various communications efforts: trade show coordination, creating marketing collateral and content for internal publications. ".
The three companies that hire the most senior marketing specialists are:
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Compare different senior marketing specialists
Senior marketing specialist vs. Marketing manager/project manager
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
While similarities exist, there are also some differences between senior marketing specialists and marketing manager/project manager. For instance, senior marketing specialist responsibilities require skills such as "marketing collateral," "salesforce," "product management," and "sr." Whereas a marketing manager/project manager is skilled in "project scope," "status reports," "manage timelines," and "manage project schedules." This is part of what separates the two careers.
Marketing manager/project managers earn the highest salaries when working in the technology industry, with an average yearly salary of $95,863. On the other hand, senior marketing specialists are paid more in the technology industry with an average salary of $82,906.marketing manager/project managers tend to reach similar levels of education than senior marketing specialists. In fact, marketing manager/project managers are 0.8% more likely to graduate with a Master's Degree and 0.1% more likely to have a Doctoral Degree.Senior marketing specialist vs. Marketing and operations manager
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that senior marketing specialist responsibilities requires skills like "content creation," "strong project management," "marketing collateral," and "graphic design." But a marketing and operations manager might use other skills in their typical duties, such as, "kpis," "data analysis," "customer service," and "process improvement."
Marketing and operations managers earn a higher average salary than senior marketing specialists. But marketing and operations managers earn the highest pay in the professional industry, with an average salary of $96,074. Additionally, senior marketing specialists earn the highest salaries in the technology with average pay of $82,906 annually.In general, marketing and operations managers achieve similar levels of education than senior marketing specialists. They're 1.6% less likely to obtain a Master's Degree while being 0.1% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for senior marketing specialists in the next 3-5 years?
Linda Goulet
Interim Associate Dean/Department Chair, Marketing, Davenport University
Senior marketing specialist vs. Marketing manager
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from senior marketing specialist resumes include skills like "seo," "salesforce," "product management," and "sr," whereas a marketing manager is more likely to list skills in "customer service," "strategic partnerships," "photoshop," and "instagram. "
Marketing managers make a very good living in the technology industry with an average annual salary of $115,553. On the other hand, senior marketing specialists are paid the highest salary in the technology industry, with average annual pay of $82,906.Most marketing managers achieve a similar degree level compared to senior marketing specialists. For example, they're 1.5% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.Senior marketing specialist vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Types of senior marketing specialist
Updated January 8, 2025
