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Become A Senior Media Buyer

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Working As A Senior Media Buyer

  • Getting Information
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $62,220

    Average Salary

What Does A Senior Media Buyer Do At Electronic Arts, Inc.

* Partner with strategists and local territory leads to develop local media plans, budgets, and channel splits to promote EA HD games, eCommerce platform, and subscription products.
* Execute and optimize media spend, making continual adjustments to creative, targeting, and bidding on various buying platforms.
* Analyze media spend datasets to create weekly reports and communicate campaign status and progress to internal teams.
* Excel in internal and external cross-team communication to report campaign insights and also troubleshoot campaign support issues.
* Manage and own relationships with vendors and third party services.
* Actively contribute to the evolution team processes and workflows.
* Optimize targeting, creative, marketing messages, marketing spend, bids and budget allocation.
* Work with key platform partners, focusing on ad product & creative innovation, audience and data strategy, and measurement and attribution opportunities

What Does A Senior Media Buyer Do At Liberty Mutual

* Manage programmatic and direct media campaigns: / Buy, measure, and optimize media in Online Video, Social, Mobile, Display programs.
* Analyze campaign performance and implement in-market optimizations: / Apply data analysis techniques to identify trends and drivers, including utilizing Digital Attribution tools.
* Act on insights to drive toward campaign goals.
* Create rigorous Test and Learn agenda to drive continuous improvement: / Execute A/B and multivariate tests to optimize performance.
* Stay well-informed of new research and analytical tools in the market.
* Build excellent relationships with key partners: / Work hand-in-hand with internal and external partners in media, creative, and content performance.
* Develop partnerships with key digital platforms
* Facebook, Twitter, Google, programmatic and ad-tech players.
* Present ideas and work to leadership: / Create and share presentations with senior leadership, Chief Marketing Officer, Chief Digital Officer, leaders of other functions

What Does A Senior Media Buyer Do At Harvard University

* Reporting to the Director of Media Relations and Communications, this individual will lead strategic and proactive communications and media relations projects and campaigns in support of University priorities and strategic initiatives
* Manage proactive media relations strategy including developing content packages and proactively pitching Harvard stories and content to external media outlets.
* Develop strategic communications plans that consistently tell Harvard stories in top-tier mainstream, online, and specialty media outlets.
* Organize and define key messages, write materials, and create and execute press strategies in conjunction with communications plans
* Work with HPAC senior team to define and implement key media relations strategies
* Act as primary communications and media strategist administrative units in both the Provost’s office as well as Campus Services.
* In partnership with Director of Media Relations, strategizes approaches to issue management.
* Ensure Harvard’s global footprint is effectively conveyed to media in key markets around the world
* Work with communications leaders from around Harvard central units and Schools to build storylines that support key themes of the University
* Provide strategic guidance for media relations colleagues within HPAC for proactive media relations support and counsel on related media matters
* Strategize with digital team to strengthen Harvard’s earned media efforts in digital and social media outlets
* Develop and maintain relationships on behalf of Harvard with journalists in key areas using social and digital channels
* Provide editorial assistance on other forms of communications as requested, including press releases and online and print publications.
* Also serves as communications officer on specific University events and issues, formulating integrated communications plans, coordinating responses to press inquiries, prepares press releases and briefing materials, and handling press pools at events.
* Work on other special projects for the department as needed
* School/Unit:University Administration EEO Statement:We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation or any other characteristic protected by

What Does A Senior Media Buyer Do At Harvard University

* Principal Duties and Responsibilities (Essential Functions*):
* As a member of the RAC Management team, participates in decision making and is responsible for carrying out policies and strategies.
* Oversees strategies for broadcast appeals, working with the Associate Director to develop solicitation plans across channels to renew previous donors, retrieve lapsed donors, and acquire new donors from College alumni, GSAS alumni, and parent pools.
* Oversees strategies for integrated Reunion solicitation, working with Managing Directors and Class Officers.
* Partner with College Alumni Programs in the Harvard Association and Operations teams to develop integrated Reunion communications that includes messaging about social events, fundraising, and the class report.
* Oversees strategies for broadcast stewardship and cultivation for Associates Program and 1636 Society outreach, partnering with Harvard College Fund colleagues, stewardship and donor relations, and communications to develop and execute program.
* Monitors and evaluates performance metrics to assesses results and adjust strategies and tactics throughout the year to achieve optimal results.
* Leads direct marketing team, including three direct reports, and work with Associate Director to manage direct marketing and participation budget.
* Serves as primary client partner and requester for HCF Direct Marketing to FAS Communications team, which provides or accesses creative services for all of FAS Development, including writing, multimedia vendor management, print production, copyediting, and design.
* Partners particularly closely with the Director of FAS Development Communications to coordinate calendars, messages, and strategies; share resources; and avoid duplication of effort.
* Also represents the HCF team in AA&D- and University-wide communications discussions and planning sessions.
* Ensures that messages disseminated from Direct Marketing are aligned with overall FAS Development messaging.
* Cultivates favorable relationships with colleagues across departments, including, but not limited to, FAS Development, Operations, HPAC, the HAA, Academic & Development Coordination (ADC), and Alumni and Donor Services (ADS) as well as external partners and vendors.
* Also collaborates regularly with the AA&D central communications, donor relations, and events teams.
* In concert with FAS needs, works periodically on special projects in collaboration with the Executive Director, senior management, and FAS fundraising staff.
* The above covers the most significant responsibilities of the position.
* It does not however, exclude other duties, the inclusion of which would be in conformity with the level of the position.
* School/Unit:Alumni Affairs and Development EEO Statement:We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation or any other characteristic protected by

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How To Become A Senior Media Buyer

Although a high school diploma may be sufficient for some positions, many employers require buyers and purchasing agents to have a bachelor’s degree. Most entry-level positions require some form of on-the-job training.

Education

Educational requirements usually vary with the size of the organization. Although a high school diploma may be enough at some organizations, many businesses require applicants to have a bachelor’s degree. For many positions, a degree in business, finance, or supply management is sufficient.

For those interested in a career as a buyer or purchasing agent of farm products, a degree in agriculture, agriculture production, or animal science is often beneficial.

Training

Buyers and purchasing agents typically get on-the-job training for more than 1 year. During this time, they learn how to perform their basic duties, including monitoring inventory levels and negotiating with suppliers.

Licenses, Certifications, and Registrations

There are several certifications available for buyers and purchasing agents. Although some employers require certification, many do not.

Most of these certifications involve oral or written exams and have education and work experience requirements.

The Institute for Supply Management offers the Certified Professional in Supply Management (CPSM) credential, which covers a wide scope of purchasing professional duties. To receive the CPSM credential, candidates must pass three exams and those with a bachelor’s degree must possess at least 3 years of relevant work experience while those without a bachelor’s degree must have at least 5 years of relevant work experience.

The American Purchasing Society offers the Certified Purchasing Professional (CPP) certification. The CPP certification is valid for 5 years. Candidates must earn a certain number of professional development “points” to renew their certification. Candidates initially become eligible and can renew their certification through a combination of purchasing-related experience, education, and professional contributions (such as published articles or delivered speeches).

APICS offers the Certified Supply Chain Professional (CSCP) credential. Applicants must have 3 years of relevant business experience or a bachelor’s degree in order to be eligible for the CSCP credential. The credential is valid for 5 years. Candidates must also earn a certain number of professional development points to renew their certification.

The Next Level Purchasing Association offers the Senior Professional in Supply Management (SPSM) Certification. Although there are no education or work experience requirements, applicants must complete six online courses and pass an SPSM exam. Certification is valid for 4 years. Candidates must complete 32 continuing education hours in procurement-related topics to recertify for an additional four-year period.

The Universal Public Procurement Certification Council (UPPCC) offers two certifications for workers in federal, state, and local government. The Certified Professional Public Buyer (CPPB) credential requires applicants to have earned at least an associate’s degree, possess at least 3 years of public procurement experience, and complete relevant training courses. The Certified Public Purchasing Officer (CPPO) requires applicants to have earned a bachelor’s degree, possess at least 5 years of public procurement experience, and complete additional training courses.

Those with the CPPB or the CPPO designation must renew their certification every 5 years by completing continuing education courses or attending procurement-related conferences or events.

The National Institute of Government Purchasing (NIGP), Institute for Public Procurement offers preparation courses for the UPPCC certification exams.

Advancement

An experienced purchasing agent or buyer may become an assistant purchasing manager before advancing to purchasing manager, supply manager, or director of materials management. Buyers and purchasing agents with extensive work experience can also advance to become the Chief Procurement Officer (CPO) for an organization.

Important Qualities

Analytical skills. When evaluating suppliers, buyers and purchasing agents must analyze their options and choose a supplier with the best combination of price, quality, delivery, or service. 

Decisionmaking skills. Buyers and purchasing agents must have the ability to make informed and timely decisions, choosing products that they think will sell.

Math skills. Buyers and purchasing agents must possess basic math skills. They must be able to compare prices from different suppliers to ensure that their organization is getting the best deal. 

Negotiating skills. Buyers and purchasing agents often must negotiate the terms of a contract with a supplier. Interpersonal skills and self-confidence, in addition to knowledge of the product, can help lead to successful negotiations.

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Senior Media Buyer jobs

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Senior Media Buyer Demographics

Gender

  • Female

    57.0%
  • Male

    40.7%
  • Unknown

    2.3%

Ethnicity

  • White

    80.8%
  • Hispanic or Latino

    9.6%
  • Asian

    7.5%
  • Unknown

    1.3%
  • Black or African American

    0.7%
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Languages Spoken

  • Spanish

    46.7%
  • French

    13.3%
  • Portuguese

    6.7%
  • Kannada

    6.7%
  • Konkani

    6.7%
  • Hindi

    6.7%
  • Cantonese

    6.7%
  • Mandarin

    6.7%
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Senior Media Buyer

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Top Skills for A Senior Media Buyer

TVBuyingProcessOnlineDirectResponseClientsROICustomerServiceVideoAdditionalPromotional/Sponsorship/EndorsementNewClientsFacebookInternetMarketResearchCPMSuperviseAccountExecutivesTargetAudienceDmasGoogleAdwordsCampaignPerformanceMulti-MillionDollar

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Top Senior Media Buyer Skills

  1. TV
  2. Buying Process
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Experience with buying cable, network radio and general market stations including MTV and various radio stations.
  • Managed assigned market list, throughout the entire buying process, from order to post.
  • Negotiate with media companies in obtaining the best rate and most appropriate media space in print and online.
  • Prioritized client s media dollars in relation to media outcome to ensure maximum return on investment (ROI).
  • Provided exceptional customer service to all accounts.

Top Senior Media Buyer Employers