Senior media buyer demographics and statistics in the US
Senior media buyer demographics research summary. Zippia estimates senior media buyer demographics and statistics in the United States by using a database of 30 million profiles. Our senior media buyer estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about senior media buyers after extensive research and analysis:
- There are over 7,443 senior media buyers currently employed in the United States.
- 58.2% of all senior media buyers are women, while 41.8% are men.
- The average senior media buyer age is 47 years old.
- The most common ethnicity of senior media buyers is White (66.3%), followed by Hispanic or Latino (12.4%), Black or African American (9.1%) and Asian (7.0%).
- In 2022, women earned 94% of what men earned.
- 7% of all senior media buyers are LGBT.
- Senior media buyers are 81% more likely to work at private companies in comparison to public companies.
On this page
Senior media buyer demographics by:
Senior media buyer gender statistics
58.2% of senior media buyers are women and 41.8% of senior media buyers are men.
- Female, 58.2%
- Male, 41.8%
Senior media buyer gender ratio
| Gender | Percentages |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
Senior media buyer gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$86,817
Female income
$81,715
Senior media buyer gender ratio over time
This data breaks down the percentage of men and women in senior media buyer positions over time. Currently, 58.2% of senior media buyers are female.
Senior media buyer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 41.11% | 58.89% |
| 2011 | 39.90% | 60.10% |
| 2012 | 41.71% | 58.29% |
| 2013 | 42.80% | 57.20% |
| 2014 | 41.77% | 58.23% |
| 2015 | 40.94% | 59.06% |
| 2016 | 41.44% | 58.56% |
| 2017 | 41.62% | 58.38% |
| 2018 | 42.35% | 57.65% |
| 2019 | 40.93% | 59.07% |
| 2020 | 41.22% | 58.78% |
| 2021 | 41.81% | 58.19% |
Senior media buyer related jobs gender ratio
We compared senior media buyers with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Senior Media Buyer | 42% | 58% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Senior media buyer demographics by race
The most common ethnicity among senior media buyers is White, which makes up 66.3% of all senior media buyers. Comparatively, 12.4% of senior media buyers are Hispanic or Latino and 9.1% of senior media buyers are Black or African American.
- White, 66.3%
- Hispanic or Latino, 12.4%
- Black or African American, 9.1%
- Asian, 7.0%
- Unknown, 4.4%
- American Indian and Alaska Native, 0.8%
Senior media buyer race
| Senior media buyer race | Percentages |
|---|---|
| White | 66.3% |
| Hispanic or Latino | 12.4% |
| Black or African American | 9.1% |
| Asian | 7.0% |
| Unknown | 4.4% |
| American Indian and Alaska Native | 0.8% |
Senior media buyer race and ethnicity over time
See how senior media buyer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Senior media buyer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.39% | 8.87% | 4.51% | 10.42% |
| 2011 | 72.75% | 9.96% | 5.48% | 10.02% |
| 2012 | 72.94% | 9.34% | 4.96% | 10.55% |
| 2013 | 73.61% | 9.68% | 5.49% | 8.78% |
| 2014 | 72.50% | 8.85% | 6.54% | 9.42% |
| 2015 | 73.94% | 8.70% | 5.89% | 9.32% |
| 2016 | 71.26% | 9.67% | 5.70% | 10.90% |
| 2017 | 72.63% | 8.04% | 7.10% | 9.98% |
| 2018 | 72.03% | 8.75% | 6.44% | 10.56% |
| 2019 | 71.21% | 8.57% | 6.58% | 11.26% |
| 2020 | 66.82% | 9.54% | 6.45% | 12.66% |
| 2021 | 66.29% | 9.06% | 7.03% | 12.43% |
Senior media buyer wage gap by race
According to our data, asian senior media buyers have the highest average salary compared to other ethnicities. Unknown senior media buyers have the lowest average salary at $83,760.
| Ethnicity | Salary |
|---|---|
| Unknown | $83,760 |
| White | $85,533 |
| Black or African American | $88,610 |
| Asian | $89,434 |
| Hispanic or Latino | $86,871 |
Average senior media buyer age
See how the average age of senior media buyers varies based on ethnicity and gender.
Male
Female
Senior media buyer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 55 | 48 |
| Unknown | 44 | 43 |
| Asian | 43 | 43.5 |
| Hispanic or Latino | 41 | 47 |
| White | 50 | 50 |
| American Indian and Alaska Native | 52 |
Senior media buyer age breakdown
The average age of senior media buyers is 40+ years years old, representing 72% of the senior media buyer population.
Senior media buyer age breakdown
| Senior Media Buyer Years | Percentages |
|---|---|
| 40+ years | 72% |
| 30-40 years | 21% |
| 20-30 years | 7% |
Senior media buyer educational attainment
The most common degree for senior media buyers is bachelor's degree, with 88% of senior media buyers earning that degree. The second and third most common degree levels are associate degree degree at 5% and associate degree degree at 3%.
- Bachelor's, 88%
- Associate, 5%
- Master's, 3%
- High School Diploma, 2%
- Other Degrees, 2%
Senior media buyers by degree level
| Senior media buyer degree | Percentages |
|---|---|
| Bachelor's | 88% |
| Associate | 5% |
| Master's | 3% |
| High School Diploma | 2% |
| Other Degrees | 2% |
Senior media buyer jobs you might like
Senior media buyer wage gap by degree level
According to the data, senior media buyers with a Master's degree earn more than those without, at $112,769 annually. With a Bachelor's degree, senior media buyers earn a median annual income of $94,923 compared to $73,759 for senior media buyers with an High School Diploma degree.
| Education | Salary |
|---|---|
| Master's Degree | $112,769 |
| High School Diploma or Less | $73,759 |
| Bachelor's Degree | $94,923 |
| Some College/ Associate Degree | $70,687 |
Senior media buyer employment statistics
Most senior media buyers work for a private in the media industry.
Company size where senior media buyers work
Below, you can see the size of companies where senior media buyers work.
Senior media buyer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 10% |
| 50 - 100 employees | 19% |
| 100 - 500 employees | 29% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 15% |
| > 10,000 employees | 16% |
Senior media buyer jobs by company type
Employees with the senior media buyer job title have their preferences when it comes to working for a company. For instance, most senior media buyers prefer to work at private companies over public companies.
Senior media buyer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 18% |
| Private | 81% |
| Government | 1% |
Senior media buyer jobs by industry
The most common industries for senior media buyers are media, professional and manufacturing.
Senior media buyer industry statistics
| Industry | Percentages |
|---|---|
| Media | 29% |
| Professional | 20% |
| Manufacturing | 9% |
| Retail | 6% |
| Fortune 500 | 5% |
| Finance | 4% |
| Internet | 3% |
| Construction | 3% |
| Health Care | 3% |
| Technology | 3% |
| Real Estate | 2% |
| Start-up | 2% |
| Pharmaceutical | 1% |
| Telecommunication | 1% |
| Automotive | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Education | 1% |
Senior media buyer turnover and employment statistics
Senior media buyer unemployment rate over time
The unemployment rate for senior media buyers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Senior media buyer unemployment rate by year
| Year | Senior media buyer unemployment rate |
|---|---|
| 2010 | 7.44% |
| 2011 | 5.64% |
| 2012 | 5.01% |
| 2013 | 4.52% |
| 2014 | 2.61% |
| 2015 | 2.75% |
| 2016 | 1.99% |
| 2017 | 1.76% |
| 2018 | 1.71% |
| 2019 | 1.90% |
| 2020 | 2.63% |
| 2021 | 3.60% |
Average senior media buyer tenure
The average senior media buyer stays at their job for 1-2 years, based on the 667 senior media buyers resumes in Zippia's database.
Senior media buyer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 12% |
| 1-2 years | 34% |
| 3-4 years | 25% |
| 5-7 years | 15% |
| 8-10 years | 6% |
| 11+ years | 8% |
Senior media buyer LGBT ratio compared to similar jobs
Review the percent of senior media buyers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimating Assistant | 4.41% | 18,548 |
| Senior Media Buyer | 7.17% | - |
| Logistics Planning Engineer | 8.65% | 26,509 |
| Brand Coordinator | 10.00% | 43,291 |
| Disaster Recovery Analyst | 11.05% | 11,723 |
| Compliance Coordinator | 11.64% | 33,823 |
| Fund Raiser | 19.25% | 927 |
Similar senior media buyer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimating Assistant | 4.41% | 18,548 |
| Logistics Planning Engineer | 8.65% | 26,509 |
| Brand Coordinator | 10.00% | 43,291 |
| Disaster Recovery Analyst | 11.05% | 11,723 |
| Compliance Coordinator | 11.64% | 33,823 |
| Fund Raiser | 19.25% | 927 |
Foreign languages spoken by senior media buyers
The most common foreign language among senior media buyers is Spanish at 44.4%. The second-most popular foreign language spoken is Portuguese at 11.1% and French is the third-most popular at 11.1%.
- Spanish, 44.4%
- Portuguese, 11.1%
- French, 11.1%
- Cantonese, 5.6%
- Kannada, 5.6%
- Other, 22.2%
Senior media buyer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 44.4% |
| Portuguese | 11.1% |
| French | 11.1% |
| Cantonese | 5.6% |
| Kannada | 5.6% |
| Other | 22.2% |
