Senior media buyer job description

Tombras, a 475+ person, full-service, national advertising agency with a digital mindset, is seeking a Sr. Media Buyer - Traditional/Broadcast.

Where you’ll be working: Knoxville, Atlanta or remote. Relocation may be provided if relocating to Knoxville.

The Sr. Media Buyer is responsible for executing all day-to-day traditional media buying and campaign management associated with assigned accounts. The Traditional Media Buyer primarily provides media planning and buying recommendations and works to ensure the buy is completed according to plan. They also serve as a resource that helps with problem-solving, both internally and externally, while maintaining successful vendor, client and cross-department relationships

What you'll be doing:

• Provide current market conditions and rate expectations, recommend day-part GRP goals by market, CPPs using SQAD, and collect research on target audience using MRI/Scarborough or other available resources, RFP vendors, request media kits, etc.
• Responsible for the negotiation, purchase, execution and delivery of approved media plans including traditional media such as TV, Cable, Radio, Print, and Outdoor as well as some digital extensions in OTT/CTV and streaming audio in local spot markets.
• Responsible for requesting avails for all types of media and downloading into Prisma/Ocean Media, projecting ratings, negotiating added value, scheduling, ordering, makegoods, etc.
• Responsible for Actualizing all buys as follows: Purchased vs Goals, Actual vs Purchased; preferably in Lumina, minimally in an excel spreadsheet.
• Keep track of all sent orders/revisions/cancellations. Ensure paperwork was received and returned with a signed copy and all electronic orders are confirmed.
• Provide deadlines for materials and mechanical specs to client, internal team, creative and traffic department.
• Evaluate Sponsorships/Partnerships as needed and provide a POV.
• Check media contracts to ensure consistency across internal and external systems.
• Reconcile all invoices in SBMS as well as resolve any billing discrepancies in NetSuite.
• Report campaign performance including TV post buys, delivery/pacing, etc.
• Pull competitive spending reports using Kantar and/or Numerator and compile competitive industry analyses with charts and graphs.
• Build and maintain excellent Vendor/Publisher relationships.
• Train and use media planning, research and buying tools like Prisma/Ocean Media, MRI, Scarborough, MarketMate, Media Mix, Lumina, Claritas Mapping Tool, DCM (Ad Server).
• Follow all established agency and department processes.

What you bring:

• 5+ years of agency experience specific to traditional media (TV, radio, print and OOH) planning/buying with a working knowledge of CTV/OTT and streaming audio
• Expert knowledge of Traditional Media tactics (Print, OOH, Radio, Television, etc.)
• Bachelor's degree with relevant major and courses preferred
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.), plus Keynote
• Experience with Google programs (Gmail, Docs, Sheets, Slides, etc.)
• Experience with Strata and all its tools, such as Eleven, sTraffic, Billing, Reporting, etc.
• Must have a proficient understanding of media measurements and their application

Why you’ll want to work at Tombras:

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named a 2022 AdAge A-List Standout Agency.

Tombras Benefits:

• Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly office(Knoxville)
• Unlimited PTO
• Generous parental leave for primary and non-primary caregivers.
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation + 3% employer match
• Employer-paid Dental & Vision
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
• New, Modern building in Downtown Knoxville/Buckhead in Atlanta, option to work remotely
• Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.

Tombras Offices and Locations: New York City, NY Charlotte, NC Atlanta, GA Washington, DC Knoxville, TN Nashville, TN