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Senior media buyer vs buyer

The differences between senior media buyers and buyers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior media buyer, becoming a buyer takes usually requires More than 10 years. Additionally, a senior media buyer has an average salary of $81,054, which is higher than the $54,049 average annual salary of a buyer.

The top three skills for a senior media buyer include digital marketing, campaign performance and media buying. The most important skills for a buyer are purchase orders, customer service, and logistics.

Senior media buyer vs buyer overview

Senior Media BuyerBuyer
Yearly salary$81,054$54,049
Hourly rate$38.97$25.99
Growth rate8%-
Number of jobs21,83523,589
Job satisfaction-5
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 64%
Average age4847
Years of experience6-

Senior media buyer vs buyer salary

Senior media buyers and buyers have different pay scales, as shown below.

Senior Media BuyerBuyer
Average salary$81,054$54,049
Salary rangeBetween $50,000 And $128,000Between $37,000 And $76,000
Highest paying City-Englewood, NJ
Highest paying state-New Jersey
Best paying company-NVIDIA
Best paying industry-Automotive

Differences between senior media buyer and buyer education

There are a few differences between a senior media buyer and a buyer in terms of educational background:

Senior Media BuyerBuyer
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 64%
Most common majorCommunicationBusiness
Most common collegeUniversity of PennsylvaniaCalifornia State University - Bakersfield

Senior media buyer vs buyer demographics

Here are the differences between senior media buyers' and buyers' demographics:

Senior Media BuyerBuyer
Average age4847
Gender ratioMale, 41.8% Female, 58.2%Male, 43.9% Female, 56.1%
Race ratioBlack or African American, 9.1% Unknown, 4.4% Hispanic or Latino, 12.4% Asian, 7.0% White, 66.3% American Indian and Alaska Native, 0.8%Black or African American, 4.0% Unknown, 3.1% Hispanic or Latino, 10.0% Asian, 6.7% White, 75.4% American Indian and Alaska Native, 0.8%
LGBT Percentage7%15%

Differences between senior media buyer and buyer duties and responsibilities

Senior media buyer example responsibilities.

  • Manage current media and allocate keyword buys to meet ROI targets while remaining within client's budget expectations.
  • Manage the implementation of essential MRO procurement initiatives to increase quality of technology while minimizing cost and timing.
  • Negotiate and manage purchase orders for mechanical, electrical and electronic commodities, as well as items fabricate per engineering specifications.
  • Analyze return on investment of media schedules on a quarterly basis using market specific Nielsen ratings.
  • Coordinate and deliver all aspects of social media for Briggs & Caldwell, including Facebook strategies and analysis.
  • Prioritize client s media dollars in relation to media outcome to ensure maximum return on investment (ROI).
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Buyer example responsibilities.

  • Achieve QA initiatives by increasing transparency and communication with multiple departments and suppliers to achieve daily/weekly/monthly production requirements and expedites.
  • Manage all incoming RMA equipment, processing and directing to correct locations and departments.
  • Create, analyze and manage recaps pertaining to inventory, trends, OTB, and markdowns.
  • Manage KanBan spreadsheets to optimize inventory levels and supplier performance.
  • Manage business relationship with Japanese OEM of wide-format printer engines.
  • Manage MRB and IQA escalations to facilitate defective material resolutions.
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Senior media buyer vs buyer skills

Common senior media buyer skills
  • Digital Marketing, 21%
  • Campaign Performance, 12%
  • Media Buying, 9%
  • ROI, 5%
  • Media Planning, 4%
  • Search Engine Marketing, 4%
Common buyer skills
  • Purchase Orders, 22%
  • Customer Service, 11%
  • Logistics, 5%
  • Supplier Performance, 4%
  • MRP, 4%
  • Commodities, 3%

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