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Senior media buyer vs landman

The differences between senior media buyers and landmen can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior media buyer and a landman. Additionally, a landman has an average salary of $82,853, which is higher than the $81,054 average annual salary of a senior media buyer.

The top three skills for a senior media buyer include digital marketing, campaign performance and media buying. The most important skills for a landman are ownership reports, title searches, and due diligence.

Senior media buyer vs landman overview

Senior Media BuyerLandman
Yearly salary$81,054$82,853
Hourly rate$38.97$39.83
Growth rate8%3%
Number of jobs21,835364
Job satisfaction-5
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 70%
Average age4848
Years of experience66

Senior media buyer vs landman salary

Senior media buyers and landmen have different pay scales, as shown below.

Senior Media BuyerLandman
Average salary$81,054$82,853
Salary rangeBetween $50,000 And $128,000Between $53,000 And $128,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between senior media buyer and landman education

There are a few differences between a senior media buyer and a landman in terms of educational background:

Senior Media BuyerLandman
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 70%
Most common majorCommunicationBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Senior media buyer vs landman demographics

Here are the differences between senior media buyers' and landmen' demographics:

Senior Media BuyerLandman
Average age4848
Gender ratioMale, 41.8% Female, 58.2%Male, 72.8% Female, 27.2%
Race ratioBlack or African American, 9.1% Unknown, 4.4% Hispanic or Latino, 12.4% Asian, 7.0% White, 66.3% American Indian and Alaska Native, 0.8%Black or African American, 9.3% Unknown, 4.4% Hispanic or Latino, 12.7% Asian, 6.7% White, 66.1% American Indian and Alaska Native, 0.8%
LGBT Percentage7%7%

Differences between senior media buyer and landman duties and responsibilities

Senior media buyer example responsibilities.

  • Manage current media and allocate keyword buys to meet ROI targets while remaining within client's budget expectations.
  • Manage the implementation of essential MRO procurement initiatives to increase quality of technology while minimizing cost and timing.
  • Negotiate and manage purchase orders for mechanical, electrical and electronic commodities, as well as items fabricate per engineering specifications.
  • Analyze return on investment of media schedules on a quarterly basis using market specific Nielsen ratings.
  • Coordinate and deliver all aspects of social media for Briggs & Caldwell, including Facebook strategies and analysis.
  • Prioritize client s media dollars in relation to media outcome to ensure maximum return on investment (ROI).
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Landman example responsibilities.

  • Manage OGA other government agencies (i.e.
  • Manage the tenant improvement schedules and annual CPI rent increases for tenants in designate office locations.
  • Manage land-related licensing, permitting and zoning processes including reporting, oversight of requirements and monitoring to ensure compliance.
  • Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
  • Provide results by comparing BLM and county results and transferring the data onto ownership reports for producing wells.
  • Examine probate and civil case files in court clerk offices in an attempt to fill title gaps or cure title defects.
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Senior media buyer vs landman skills

Common senior media buyer skills
  • Digital Marketing, 21%
  • Campaign Performance, 12%
  • Media Buying, 9%
  • ROI, 5%
  • Media Planning, 4%
  • Search Engine Marketing, 4%
Common landman skills
  • Ownership Reports, 13%
  • Title Searches, 9%
  • Due Diligence, 8%
  • Right-of-Way, 6%
  • Title Opinions, 6%
  • RUN Sheets, 5%

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