Senior media buyer vs media buyer

Differences between senior media buyer and media buyer duties and responsibilities

Senior media buyer example responsibilities.

• Manage current media and allocate keyword buys to meet ROI targets while remaining within client's budget expectations.
• Manage the implementation of essential MRO procurement initiatives to increase quality of technology while minimizing cost and timing.
• Negotiate and manage purchase orders for mechanical, electrical and electronic commodities, as well as items fabricate per engineering specifications.
• Analyze return on investment of media schedules on a quarterly basis using market specific Nielsen ratings.
• Coordinate and deliver all aspects of social media for Briggs & Caldwell, including Facebook strategies and analysis.
• Prioritize client s media dollars in relation to media outcome to ensure maximum return on investment (ROI).
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Media buyer example responsibilities.

• Manage both PPC and display buys across a network of clients.
• Manage day to day performance expectation of SEO, SEM, and outside vendors.
• Manage the client's Youtube page and report monthly on all social media platforms.
• Manage the @ RCIHelp twitter account and provide RCI consumers with direct responses and posts.
• Implement, alter and write algorithms using SQL in order to increase efficiency within the portfolios manage.
• Negotiate, develop, monitor and manage delivery of book campaigns on CPA, CPC and CPM models.
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