Senior media buyer vs media director

The differences between senior media buyers and media directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior media buyer, becoming a media director takes usually requires 2-4 years. Additionally, a media director has an average salary of $112,564, which is higher than the $81,054 average annual salary of a senior media buyer.

The top three skills for a senior media buyer include digital marketing, campaign performance and media buying. The most important skills for a media director are digital marketing, video production, and media planning.

Senior media buyer vs media director overview

	Senior Media Buyer	Media Director
Yearly salary	$81,054	$112,564
Hourly rate	$38.97	$54.12
Growth rate	8%	8%
Number of jobs	21,835	22,511
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 88%	Bachelor's Degree, 76%
Average age	48	42
Years of experience	6	4

Senior media buyer vs media director salary

Senior media buyers and media directors have different pay scales, as shown below.

	Senior Media Buyer	Media Director
Average salary	$81,054	$112,564
Salary range	Between $50,000 And $128,000	Between $73,000 And $172,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Nevada
Best paying company	-	Google
Best paying industry	-	Professional

Differences between senior media buyer and media director education

There are a few differences between a senior media buyer and a media director in terms of educational background:

	Senior Media Buyer	Media Director
Most common degree	Bachelor's Degree, 88%	Bachelor's Degree, 76%
Most common major	Communication	Communication
Most common college	University of Pennsylvania	Stanford University

Senior media buyer vs media director demographics

Here are the differences between senior media buyers' and media directors' demographics:

	Senior Media Buyer	Media Director
Average age	48	42
Gender ratio	Male, 41.8% Female, 58.2%	Male, 62.0% Female, 38.0%
Race ratio	Black or African American, 9.1% Unknown, 4.4% Hispanic or Latino, 12.4% Asian, 7.0% White, 66.3% American Indian and Alaska Native, 0.8%	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage	7%	16%

Differences between senior media buyer and media director duties and responsibilities

Senior media buyer example responsibilities.

Manage current media and allocate keyword buys to meet ROI targets while remaining within client's budget expectations.
Manage the implementation of essential MRO procurement initiatives to increase quality of technology while minimizing cost and timing.
Negotiate and manage purchase orders for mechanical, electrical and electronic commodities, as well as items fabricate per engineering specifications.
Analyze return on investment of media schedules on a quarterly basis using market specific Nielsen ratings.
Coordinate and deliver all aspects of social media for Briggs & Caldwell, including Facebook strategies and analysis.
Prioritize client s media dollars in relation to media outcome to ensure maximum return on investment (ROI).

Media director example responsibilities.

Manage course creation process from media asset creation to LMS formatting.
Manage a team performing mastering and short run duplication of 1000-1500 fully finish DVD products per day.
Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
Utilize basic HTML, CSS and advance Photoshop techniques to maintain and update the website.
Maintain $2600 pvr while keeping high CSI and SSI.
Record video clips and post on YouTube and website.

Senior media buyer vs media director skills

Common senior media buyer skills

Digital Marketing, 21%
Campaign Performance, 12%
Media Buying, 9%
ROI, 5%
Media Planning, 4%
Search Engine Marketing, 4%

Common media director skills

Digital Marketing, 10%
Video Production, 9%
Media Planning, 6%
Client Relationships, 5%
Facebook, 4%
TV, 4%